Miramax is constantly seeking new and efficient ways to manage the large volume and rights formats of their digital assets and prepare for the future, this discussion will focus on cloud-based digital asset management in the Media & Entertainment industry. Specifically, the session will do a deep dive on Miramax's implementation of a SaaS digital rights management solution which efficiently manages their vast film library acquired from Disney. Miramax's VP of IT, will highlight lessons learned and some unexpected discoveries during the aggressive 90 day implementation window. As a result of implementing a robust asset management solution, Miramax was able to significantly increase revenues from $40M to $190, a 4- fold increase.

1. Rights in – Rights Out
Keeping up with Sales Force

2. Background - 2011
• Miramax Film Library
– 700 titles acquired from Disney in 2010
– Disney provided a vast amount of scanned documents
• Advertising & Publicity content, Legal & Production
documents
• Needed a way to store all of this data
– Start-up with no infrastructure in place
– Implement Contract & Rights management system
– Aggressive 90 day timeline

3. Data Needing a Home

4. Choose a Tool
• FILMTRACK Selected
– SAAS and hosted – enabled use of remote support teams
– Affordable
– Configurable - but also had 80% of what we needed
– Staff had deep knowledge of Media Contracts Management
– Reports were Excel based, so easier to change and tweak for our
needs

5. Assemble Teams, Get Ready, GO
• Team 1: Legal - Contracts
– 25 attorneys, paralegals and contract management specialists
– Remote team
– 13,951 licensor and licensee contracts reviewed
• Team 2: IT
– 4 engineers
– Lean team
– Data ingestion and metadata configuration
• Team 3: Legal – Music Clearance
– 6 attorneys – reviewing music clearances -remotely
– Remote team
• Team 4: Contract Admin
– 5 remote Contract admin specialists, data entry and review

6. Design Complete
• Configure dimensions (Rights, Territories, Languages,
Contract types, etc)
• Convert Disney legacy data
• Load Assets
• QC
• Report Avails
• QC
• Go Live

7. Empowered the Salesforce
– Domestic and International Salesforce (US, UK, AUS)
– 90 days team trained and running reports
– Ability to directly interface with system
– Access to accurate & real-time data
– Configurable reports based on client needs
– Confident Salesforce

8. Metadata Standards
• Critical success factors
– Fluid knowledge sharing of Service Provider Partner and
Miramax
– Input from creative and business teams helped capture
nuances of evolving film industry
• Proof in the pudding
– Only small tweaks required post implementation

9. Current Needs continue to evolve
• 3 Libraries acquired
– Revolution – 42 titles
– Goldwyn – 64 titles
– Morgan Creek – 103 titles
– Generally able to ingest and start selling with-in 30
days after acquisition
– Additional 100K assets added to Extranet

10. New content being supported
• 2 Theatrical releases
• 2 TV series
• 25 – Development projects
• Implementing Biz Affairs module

11. Screener Tracking up and running
• Implemented RightsTrade for screener sales
campaigns
• Utilizes existing title metadata from Filmtrack
• Full viewer tracking and reporting
• This includes new content trailers as well

12. Current Challenges
• Still filling in missing metadata across library
• Looking to engage available services to assist
with data tagging and data classification
• Long term continue to mine library for short
form
• Continue to only consider Cloud solutions

13. Keeping up with the Sales Force
• The Contract Management solution has grown
with Miramax and continue to grows
• Monthly enhancements continue to flow
• Better able to mange short AVAILS windows and
highlight Restrictions and holdbacks
• Looking forward to more API capabilities
• Looking forward to more data ingestion tools due
to the acquisitions of Libraries.

14. Questions