MVEC's Beat the Peak Energy Challenge
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Ryan Hentges, VP Corporate Services, Minnesota Valley Electric Cooperative 26th Annual E Source Forum Presentation
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MVEC's Beat the Peak Energy Challenge
- 1. 26th Annual E Source Forum September 17–20, 2013 Ryan Hentges VP Corporate Services Minnesota Valley Electric Cooperative
- 2. Distribution cooperative Based in Jordan, MN 80 employees 35,000 members 43,000 meters Wholesale power providers Great River Energy Basin Electric
- 3. Lower member bills Lower cooperative’s power bill Give money back to community
- 4. Behavioral demand-response game Members competed in teams and as individuals Whoever reduced the most, won cash! Focused on reducing from 5:00pm - 9:00pm Notified members day ahead of “event” Members decided how to reduce $25,000 in cash prizes
- 6. Individual Competition Prize money for individuals that reduce most kWh Prize money for individuals that reduce most kWh as a percentage of total usage $5,100 in prize money Team Competition Teams compete in three tiers: 25+ 11–24 5–10 Top three teams in each category win prize money $17,500 total prize money
- 10. “Our 3 kids are so excited about Beat the Peak that sometimes the littlest one ends up in tears because he is not fast enough to beat his siblings to the switch to shut if off. They are also excited because it usually means we get to go to the lake and swim.” “My kids are so into this they even unplugged my alarm clock. Thanks for doing this. We were talking about this tonight and we think this is a brilliant program. Thanks for being a co-op that cares about all of us!” “It is pretty amazing that this “contest” has driven so many people to take part – and save lots of energy. Imagine what could happen with a much larger participation rate.”
- 11. Ensure easy sign-up process Allow multiple methods of sign-up Allow multiple communication mediums Prepare for the data analysis Communicate all results Ensure a small group doesn’t dominate the competition People are competitive Families are key – kids have a big impact
- 12. Lower member bills ~25 MWh reduced Lower cooperative’s power bill ~$51,000 reduced power costs Give money back to community $25,000+ given to community
- 13. Contact Information: Ryan Hentges 952-492-8202 ryanh@mvec.net Beat the Peak Energy Challenge Information: www.mvec.net/challenge