Tagging isn’t new - it’s been around for a dog’s age in internet years. But in the past few years some fresh ideas and tools have reinvigorated the social tagging world. These new approaches include an attempt to improve findability through a bit of structure and control. While the idea of adding control to folksonomy seems like going against the whole selling point of social tagging (flexibility, openness), it is bringing the tagging to a new level, making it more viable for practical use in enterprises. This session will present hybrid approaches to formal taxonomies and social tagging. How can they be used in the corporate environment? What type of content is appropriate for social tagging? What kind of software is available for the enterprise? Learn how social tagging is not necessarily anathema to corporate taxonomy programs and how this hybrid approach can bring the best of both worlds: a fresh, up to date taxonomy with the structure needed to improve information findability. Key Takeaways: Folksonomy and taxonomy defined Drawbacks of pure social tagging Social tagging in the enterprise Hybrid taxonomy & folksonomy approaches: Four models

1. Hybrid Approaches to Taxonomy & Folksonomy Semantic Technology 2009 San Jose, CA June 17, 2009 Richard Beatch Paul Wlodarczyk Earley & Associates www.earley.com

6. The tired debate Copyright © 2009 Earley & Associates Inc. All Rights Reserved Taxonomy Folksonomy Control Democracy Top-down Bottom-up Arduous process Just do it Accurate Good enough Restrictive Flexible Static Evolving Expensive to maintain Low cost – “crowdsourced”

14. The tagging hype cycle http://www.pui.ch/phred/archives/2007/05/tag-history-and-gartners-hype-cycles.html Copyright © 2009 Earley & Associates Inc. All Rights Reserved

19. Message text External News Reports Discussion postings Links Engineering document repositories Success Stories Policies Approved Methods Best Practices Key concept: Not all content is created equally The content continuum Copyright © 2009 Earley & Associates Inc. All Rights Reserved Lower Cost Higher Cost Tagging/Organizing Processes Unfiltered Reviewed/Vetted/Approved Lower Value Higher Value

21. Hybrid approaches Co-existence Tag-influenced taxonomy Taxonomy-influenced tagging Tag hierarchies/ontologies Copyright © 2009 Earley & Associates Inc. All Rights Reserved

23. Co-existence – Ann Arbor District Library Copyright © 2009 Earley & Associates Inc. All Rights Reserved

29. WWW example: ZigTag Defined Tagging Definitions from Wikipedia & Wordnet Tagging with type-ahead against database of 3M unique concepts & 8M synonyms Copyright © 2009 Earley & Associates Inc. All Rights Reserved

31. Zigtag search Still get problems with uncontrolled tags & recall Interesting relationships from Wikipedia Browse-able tag cloud Copyright © 2009 Earley & Associates Inc. All Rights Reserved

32. Example: myedna (Education.au) http://www.educationau.edu.au/jahia/webdav/site/myjahiasite/shared/papers/tagging_hayman.ppt Fully taxonomy-directed tagging Copyright © 2009 Earley & Associates Inc. All Rights Reserved

43. Delicious & citeulike hiearchy http://heymann.stanford.edu/taghierarchy.html Copyright © 2009 Earley & Associates Inc. All Rights Reserved

44. Clustering at flickr Copyright © 2009 Earley & Associates Inc. All Rights Reserved

48. Questions? Richard Beatch [email_address] Paul Wlodarczyk [email_address] Web : www.earley.com Blog : sethearley.wordpress.com Twitter : earleytaxonomy Give us your business card for a free pass to one of our Community of Practice conference calls (a $50 value).

49. Appendix: Corporate social tagging tools

50. Corporate social tagging software http://www.connectbeam.com/ Copyright © 2009 Earley & Associates Inc. All Rights Reserved

51. Corporate social tagging software http://www.cogenz.com/ Copyright © 2009 Earley & Associates Inc. All Rights Reserved

52. Corporate social tagging software http://www-306.ibm.com/software/lotus/products/connections/dogear.html Copyright © 2009 Earley & Associates Inc. All Rights Reserved