An overview of the WooCommerce plugin for WordPress (and some of its extensions) presented to the East Bay WordPress Meetup on July 21st, 2013 by Sallie Goetsch

1. July 21, 2013

2. EastBayWP.com

3. Our Meetup.com Page
http://www.meetup.com/Eastbay-WordPress-Meetup/

4. Ongoing Sponsor: Page.ly
http://page.ly/

5. Fun with WooCommerce
July 21st, 2013 Sallie Goetsch
@salliegoetsch
http://wpfangirl.com

6. Why Woo?
At our last meetup
about e-commerce
plugins (March
2011),
WooCommerce
didn’t exist. Since
then it’s been
downloaded more
than 1 million
times.
http://wordpress.org/plugins/woo
commerce/stats/

7. WooCommerce is a
Fork of Jigoshop
http://jigoshop.com/

8. Want the Dirt?
http://yoast.com/open-source-forking-branding/
http://wordpress.stackexchange.com/questions/43683/jigoshop-and-
woocommerce-differences

9. Don’t Care about the Dirt?
• Try both plugins—both are free, with
paid add-ons.
• They still have many similar features.
• The two continue to diverge.
• Some claim Woo provides better
support and documentation.
• Pick the one you like best, or a different
plugin entirely.

10. What Can You Sell with
WooCommerce?
• Physical Products
• Downloadable (Virtual) Products
• External (Affiliate) Products
• Grouped Products
• Variable Products
• Classes (with $99 Sensei add-on)
• Subscriptions (with $99 add-on)
http://docs.woothemes.com/document/managing-products/

11. Payment Gateways
Built-In
• PayPal Standard
• Mijireh
• COD
• Check
• BACS
Extensions
• 2 CheckOut
• Amazon Payments
• Authorize.net
• Bitcoin
• FirstData
• Infusionsoft
• PayPal Express/Pro
• Stripe
• WePay
• …and more

12. Welcome to WooCommerce
Notice this button. It’s very
important.

13. Read the Docs. You Need Them.
http://docs.woothemes.com/document/woocommerce/

14. Settings: Tons of These
Expect to spend time
setting this up, and
expect it to be different
from site to site.

15. Auto-Generated Pages…

16. …And What’s on Them

17. Taxes

18. Rates Not Included
Get tax rates from
http://www.taxrates.com/.
There’s also a WooCommerce
tax plugin at http://www.pnw-
design.com/wordpress-plugins/

19. OMFG SHIPPING!
UPS & USPS $49
each. Time to
configure 15-30
min each.

20. Shipping from the Front End

21. Adding a Simple Product…
Product
Name
Product
Description
Price & Tax
Status
Excerpt
Product
Categories
Gallery
Images
Featured
Image
…Almost Simple

22. External (Affiliate) Products
Get this from your
Amazon Associates
page.

23. Affiliate Product Page

24. Variable Products

25. Variable Product Page

26. Downloadable Products

27. Download Page

28. Cross-sells & Up-sells

29. Single Product Page
Image
Gallery
Product
Description
Featured
Image
Price/
Purchase
Options

30. Product Page Shortcodes

31. Product Page from Shortcodes
Simple
Products
Variable
Products

32. Checkout Pages
PayPalStripe
Shipping
Calculation
Free
Shipping

33. Account Page

34. WooCommerce Receipt
Email can be customized
with templates. (This
wasn’t.)
Receipt includes
information collected via
Gravity Forms and stored
in a cookie (custom work
for client)

35. WooCommerce Extensions
39 Free
extensions
261 Extensions
on 7/20/13
Prices from
$29 - $99
for a single
site license

36. WooCommerce + Gravity Forms
http://www.woothemes.com/products/gravity-forms-add-ons/

37. Coupons
(Smart Coupon Extension)

38. Sell Subscriptions
http://www.woothemes.com/products/woocommerce-subscriptions/
$99 Single
Site License

39. Manage Subscriptions

40. Sell Classes
Sensei Plugin $99
single site license

41. This Is Not an API

42. The Good, Bad, & Ugly
Pros
• Base plugin is free &
powerful
• Handles many types of
products, including CSV
import
• Works with most
themes
• Decent documentation
Cons
• Cost of extensions adds
up fast
• Doesn’t do donations
• API is display-based, not
function-based
• Many Woo Themes
interfere with CSS
• Not intuitive enough to
use without docs

43. Bonus: The New Kid in Town
http://ithemes.com/exchange/