Growing Together Webinar - Kigray, memoQ 20th February, 2012, Presented by Balazs Benedek, Skawa Innovation

1. Website translation - Simplified
Growing Together webinar
20 February 2012
Balazs Benedek, CTO
Skawa Innovation

3. Pains of
Website Translation
How can I extract the full text to translate?
Powered by Skawa Innovation

4. Why to bother?

5. Market size
“website translation”
1M+ searches monthly
Total translation market size in 2011
$31.438 billion
(10% website translation, $3.1 billion)
+
the hidden market

6. How to convince website owners
Clients may not know,
but they need their website translated.
Reasons to believe
Traffic:
“9 in 10 Internet users in the EU said that, when they had a choice of languages, they always visited
a website in their own language.” [EU]
Turnover:
“People with no or low English skills were six times more likely not to buy from Anglophone sites
than their countrymen who were proficient in English.” [DePalma et al.]
Profits:
“Global Fortune 500 companies that actively localizing their products or services yields profits of
$365 billion. If only 10% of their total revenues are derived from international sales dependent
upon localization profits would have been reduced to -$225 billion.” [LISA]
ROI:
“Companies are receiving approximately $25 of additional revenue for every $1 spent on
localization.” [LISA]

7. Website translation - simplified
EasyLing helps agencies to
 Simplify translation process
 Minimize technical support needs
 Provide more added value
 Cover one more medium
 Reach new business goals
 Diversify service by offering website translation
 Get more clients
 More revenues

8. Players of theof the game:
The „players” game
Standard website translation workflow Website developers are
Website owner
Translator
not translators
Website developerwork
Translators prefer to
on files
(html, pdf, doc, xls), using
memoQ TM
Website owners are
Content Generation
Update website, neither tech people, nor
translators
Website (CMS)
track changes
Insert translated text Text extraction
Translation
On „live”, frequently updated websites translation is a never-ending task.

9. The „players” of the game:
Standard website translation workflow
And Easyling covers… Website developers are
not translators
Translators prefer to work
on files
(html, pdf, doc, xls), using
memoQ TM
Website owners are
Update website, neither tech people, nor
translators
track changes Some typical fears, questions
• How much will the website
translation cost?
(How many words?)
• What has changed?
• How to export, import &
Import
Insert translated text Export
Text extraction display the translated text
on the website?
• Is it necessary to involve IT
/ webdesign company to
update changes?
Translation • CMS systems are greatly
Translation different, Copy/Paste is
inefficient
• Is the CMS system ready to
handle multiple languages?
On „live”, frequently updated websites translation is a never-ending task.

10. Solution & technology www.easyling.com - web-based, SaaS solution

11. Solution & technology
without
www.mycompany.com
original English website
visitor's browser company webserver

12. Solution & technology
with
cn.mycompany.com
mycompany.com www.mycompany.com
website translated Original English website
to Chinese
visitor's browser company webserver
• Translated by language professionals, it is NOT a machine translation
• Stored at & served by Google App Engine (SLA: 99.95%)
• Original texts are replaced on the fly (proxy / javascript)

13. Easyling Features & Benefits

14. 1-click text extraction & instant quote
3 simple steps
1. EasyLing discovers &
crawls the entire site
2. Export all the text
in XLIFF
3. Use memoQ with your
TM to give instant &
precise quotation

15. P/review and edit the original context & layout
How to present
the translation
to the client?
1. Translate with
memoQ
2. Create XLIFF
3. Import to EasyLing
4. Send a unique
preview link to your
customer

16. P/review and edit the original context & layout
List of translation
elements
Editing panel

17. rock&roll
Let’s see EasyLing in action

18. Limitations
• File-based support
– Images
– Pdf, doc, xls, ...
– Flash, Silverlight
– Special font handling

19. How much should it cost?

20. Go by plan
Professional
Translation Basic
Premium Standard
Corporations agencies Freelance Website owners
50 EUR/months translators
200 EUR/months 20 EUR/months 10 EUR/months
(or just 499 EUR/year)
(or just 1999 EUR/year) (or just 99 EUR/year)
(or just 199 EUR/year)
200,000 pageviews/mo. 50,000 pageviews/mo. 10,000 pageviews/mo.
20,000 pageviews/mo.
20,000 pagewrites/mo. 5,000 pagewrites/mo. 1,000 pagewrites/mo.
2,000 pagewrites/mo. .
Auto change notification Auto change notification Auto change .
1-click XLIFF upload
1-click XLIFF upload notification
.
2h tech support .
.

21. Growing Together

22. EasyLing is in public Beta
We are looking for early adopters

23. Expectations
• Using EasyLing Beta
• 3 EasyLing reference projects in 4 months
• Regular feedback
• Intent for improvement
Benefits:
6 months free of charge Easyling Professional plan
Free, unlimited consultation and technical support

24. Client education
with facts & marketing

25. How to convince website owners
Clients may not know,
but they need their website translated.
Reasons to believe
Traffic:
“9 in 10 Internet users in the EU said that, when they had a choice of languages, they always visited
a website in their own language.” [EU]
Turnover:
“People with no or low English skills were six times more likely not to buy from Anglophone sites
than their countrymen who were proficient in English.” [DePalma et al.]
Profits:
“Global Fortune 500 companies that actively localizing their products or services yields profits of
$365 billion. If only 10% of their total revenues are derived from international sales dependent
upon localization profits would have been reduced to -$225 billion.” [LISA]
ROI:
“Companies are receiving approximately $25 of additional revenue for every $1 spent on
localization.” [LISA]

26. What do the clients get?
Easyling
unique selling propositions to website owners:
 Let's make your website multilingual easily
 1-click word count and instant automatic quote
 Use /work w our professional translator network
 or choose your [own] translators
 Instant preview in the original layout
 no more copy&paste
More to believe
always on smart and local visible and global
(you control!) welcome your international visitors at a
we deliver the multilingual versions nice address like cn.yoursite.com or Google, Yahoo, Baidu and Bing
of your website from Google's www.yoursite.cn for Chinese
infrastructure in the original layout or simply use flags as a language selector will find your translated site
auto-detect your visitors’ language
we keep an eye on your website and
translate your updates

29. Thank you for your attention.
Q&A Thank you Kilgray!
Balazs Benedek, CTO bbenedek@easyling.com