December’s Spotlight on Social Video

Spotlight onSocial Video December 2012

About the Spotlight on Social Video • Ebuzzing scans social platforms to retrieve metrics about videos published by brands each month. • We produce a video ranking based on a proprietary algorithm in 5 countries (UK, France, Germany, Spain and Italy). The algorithm incorporates numerous parameters including number of views, Facebook interactions (Likes + Shares + Comments), Twitter mentions and backlinks. • We extract general information from this database to give an overview of publishing activity by brand and sector. • In December 2012, it represents 268 videos and 103 brands for the UK, with videos of 50,000+ views analysed.

Top sectors based on publication of videos Share of number of videos published Technology Drinks 17% Automotive 19% Media 4% Entertainment 4% Fashion 13% 5% Games Internet 6% 10% Retail 6% Travel 9% 10% Other Source : Ebuzzing Social Video Chart, December 2012

Top sectors based on share of views 1% Share of video views Travel 2% 2% Media 3% 3% Technology 4% Internet 5% Fashion 46% Entertainment 8% Automotive Drinks 9% Games LuxuryShare of views =Total views by 17% Othersector/ Total views Source : Ebuzzing Social Video Chart, December 2012

Top sectors based on share of Facebook interactions Share of Facebook interactions Media 2% 3% 3% 3% Travel 3% Internet 30% Technology 6% Automotive 7% Fashion Entertainment 8% Luxury Share of Facebook Drinks interactions = 11% 24% Retail Interactions on Facebook for a sector / Other Total interactions on Facebook Source : Ebuzzing Social Video Chart, December 2012

Top sectors based on Facebook interaction rate 18.1% 17.6% Interaction rate 5.5% 4.9% 4.9% 4.8% 4.6% 4.2% 3.2% 3.0% 2.7% 2.4% 2.1% 2.0% 1.3% 1.1% 1.1% 0.9% Interaction rate = Interactions on Facebook/ Number of views Source : Ebuzzing Social Video Chart, December 2012

Average video length for all videos studied 434 Length of video by sector (in seconds) 369 340 333 280 178 177 145 133 121 120 117 111 107 84 80 69 42 Source : Ebuzzing Social Video Chart, December 2012

Top brands based on share of total views Share of total video views Turkish Airlines 44% Time Warner 16% Google 8% Samsung 5% Victorias Secret 4% Footlocker 2% Dreamworks 2% Red Bull 2% Motorola 1% Share of views = Lionsgate Films 1% Total views of a brand / Fiat 1% Total views Nintendo 1% Burberry 1% Sony 1% Source : Ebuzzing Social Video Chart, December 2012

Top brands based on share of Facebook interactions Share of Facebook interactions Time Warner 29% Turkish Airlines 22% Google 11% Samsung 5% Victorias Secret 4% Fiat 3% Red Bull 2% Chanel 2% Share of Facebook interactions = Snickers 1% Interactions on Facebook for a Porsche 1% brand/Total interactions Sony 1% Footlocker 1% Sony pictures 1% Diesel 1% Source : Ebuzzing Social Video Chart, December 2012

Top brands based on Facebook interaction rate Snickers 88.4% Chanel 53.9% Le cirque du soleil 39.0% Air France Klm 29.6% Odeon 29.6% Lacoste 28.0% Cathay Pacific 21.8% Capital One 18.1% Babolat 16.2% Ferrari 15.1% Bushmills 12.9% Facebook interaction rate Oakley 10.8% = Interactions on H&M 10.8% Facebook/ Number of BMW 9.9% video views Source : Ebuzzing Social Video Chart, December 2012

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December’s Spotlight on Social Video

by Ebuzzing Social on Jan 10, 2013

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