1. Introduction to Landscape Labeling
John Recha
24 September 2013
Mbeya,Tanzania

2. What is landscape labeling?
A new marketing mechanism that can provide financial
incentives to producers for practicing agriculture,
fishing or forestry in ways that help to sustain
biodiversity and ecosystem services while improving
livelihood security.
A landscape label can encourage consumers who
share these values to participate through their
purchases and payments in management strategies
that help promote a healthy landscape.

3. Opportunities with landscape labeling
● Captures market values for existing social and
ecological assets in the landscape
● Scale up agroecological farming practices to benefit
biodiversity conservation and local livelihoods

4. Opportunities with landscape labeling
● Incentive for collaborative production and marketing
● Incentive to define and mainstream best practices
and standards
● Access new regional and export markets

5. What do we need to learn, discover
and develop for landscape labeling
to be effective in Mbeya?