In an Eco Efficiency Analysis (EEA), the sustainability performance of a product is evaluated by comparing various scenarios. The focus can be on procurement, logistics, manufacturing, distribution and/or sales. An EEA provides you with insight into various financial as well as environmental effects of your product or service. This makes an EEA a powerful management application that can assist you in decision making processes. In cooperation with Teijin Aramid, producer of high performance fibers, Ecomatters has developed the Customer Benefit Model, which supports the performance of comparative EEAs in two phases. The first phase provides a semi qualitative assessment of the products and a “go or no-go” point. Phase two provides a quantitative model, which includes Life Cycle Inventory (LCI) data, raw material and energy prices, and CO2 taxes. This user friendly, yet powerful model is used by Teijin Aramid and its customers in their business-to-business (B2B) communication to analyse how product application can support the sustainability of the customer’s processes. The Customer Benefit Model has thus contributed significantly to the rise in sales. For more information about the Customer Benefit Model, please visit www.ecomatters.nl. For more information about Teijin Aramid, please visit www.teijinaramid.com.

1. Customer Benefit Model
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2. Teijin Aramid products
High performance fibers:
Para-aramid
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•
•
Twaron
Sulfron
Technora
Meta-aramid
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Teijinconex
Poly-ethylene
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Endumax
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3. Teijin Aramid para-aramid
Intrinsic properties of Twaron in applications:
Light
Strong
Heat resistant
High endurance
For more information, please visit: www.teijinaramid.com
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4. Customer Benefit Model
Sustainable solutions leading to business
• Stage gate process based on financial and LCA elements
• Inspired by Eco-Efficiency Analysis
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5. Customer Benefit Model
Providing and increasing customer value
throughout the life cycle
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6. Case study with CBM model for ALE
Advanced Lightweight Engineering (ALE) Low8
gas cylinders based on Twaron versus steel gas
cylinders
154 kg CO2 = 1193
km with MPV or a
family car
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7. Customer Benefit Model
Interview Jan Jaap Koppert, CEO of ALE
‘The Customer Benefit Model also
provides an opportunity to
include the effect of potential
changes in the circumstances.
This makes it easy to adapt it to
specific circumstances in different
countries, as well as varying
factors such as size.’
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