Author: Aivar Ruukel (Estonian Ecotourism Association)
Presentation for Topic 1: Improving the Benefits provided by Certification Programs and Standards
2nd European Ecotourism Conference
23-25 October 2013, Romania
12. What are the benefits of certification
schemes and quality standards as
networking and marketing tools?
How to improve the benefits
- at destination level?
- at business level?
13.
14. It has been a vital networking tool
locally, for getting different players
together
- to discuss our future (vision, aims)
- and to better define the roles and
responsibilities of these players
15. It has improved cooperation and
joined marketing in our region.
16. It gives to our destination a profile,
makes us more known in Europe,
and more visibility nationally,
regionally, and globally
17.
18. Tourists prefer regions that
have some type of certification
Our customers report that they
chose us because of what we
do and not because of our
certification
19. It adds to credibility
- among various players
- among tourists
Tourists know better what to expect,
when they visit certified destination.
21. What should be done to improve the
benefits provided by certification
programs and quality standards at
destination level?
22. There is a strong potential to benefit
from networking but in fact
there is not much networking.
Meet more often and discuss
about their opportunities
23. Certifications are beneficial if they are
well known.
Unfortunately they are not!
Better promotion of the marketing
brand and cooperation
with tourism sector
24. The area must first mature.
Unfortunately there are many conflicting
interests.
Mass tourism provides the jobs
but also determines the focus and target group
of the area.
Policy makers will go for the highest tax
revenue = mass tourism.
25.
26. Being member of network makes ones
business more known at national and
international level as well.
It helps to stand out among other service
providers in the region
27. When business cooperates with the NP it helps
to attract more eco-tourists.
International quality is convincing travel
agencys
It is a quality guarantee if you are certified and
28. What should be done to improve the
benefits provided by certification
programs and quality standards at
business level?
