Author: Herbert Hamele (Ecotrans) Presentation for Topic 1: Improving the Benefits provided by Certification Programs and Standards 2nd European Ecotourism Conference 23-25 October 2013, Romania

1. Herbert Hamele
European Ecotourism Conference, Brashov, 23-25 Oct 2013
DestiNet.eu
Improving the benefits of Ecotourism
certification
> Global visibility on the Green Market Place
> Promotion through external marketing services
Herbert Hamele
Ecotrans e.V., Saarbrücken

2. Herbert Hamele
Supporting Market Access through
global visibility on the Green Market Place
Destinet.eu
Market Place
 3.000+
certified and
awarded tourism
 130+
Certificates and
Standards

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Guide on 20 leading
certificates 2012
10.000 + copies
(en, de)
Download and
dissemination:
NFI, AKTE, Tourism
Watch, AKTE

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Market Place
Tour
Operators, Trav
el
agents, Interme
diaries

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Market Place
Travel
Packages

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Market Place
Transport &
Mobility Services

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Market Place
Accommodation
Providers

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Market Place
Restaurants &
Catering Services

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Market Place
Attractions &
Destinations

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Market Place
Activities

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Certificates & maps of certified tourism

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Promotion of certificates & certified tourism to
external marketing services
DestiNet is promoting the 50+ certificates and standards
with descriptions on DestiNet and their certified
businesses, tour operators and destinations to external
marketing services
3 examples
 Bookdifferent
 GreenHopping
 GreenDestinationViewer

13. Herbert Hamele
e.g. BookDifferent.com
BookDifferent is a non-profit foundation which operates
worldwide. The aim of this booking hotel site is to make
booking sustainable hotels easy.
www.bookdifferent.com is the first hotel booking site that
indicates hotels with an eco-label, among
accommodations without such a label. This affiliate of
booking.com offers the same hotels at a 100% best price
guarantee but with a lot more positive impact.
Booking.com uses DestiNet.eu as independent source for
certificates and certified tourism

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„Read more about
the Austrian
Ecolabel on
DestiNet.eu“

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Standard
description :
transparency, cred
ibility, sustainabilit
y areas,
recognition
link to the map
on theGreen
Market Place

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270 certified
businesses
and travel
packages
on the Green
Market Place

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All 125 hotels with the
Austrian Ecolabel which
are listed on booking.com
are promoted on
BookDifferent

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Booking is done
on Booking.com
BookDifferent
Foundation
receives
commission and
supports social
projects

19. Herbert Hamele
e.g. GreenHopping.com
GreenHopping is a start-up company in Brussels which
aims to promote sustainable tourism in Europe
GreenHopping uses DestiNet as information source on
sustainable and Ecotourism certificates, certified and
awarded tourism businesses and destinations

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2500+
certified and
awarded
businesses
and
destinations
on DestiNet

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e.g. GreenDestinationViewer
The German TravelMotion company is offering
information, training and marketing services to travel
agencies and tour operators since more than 10 years.
The GreenDestinationViewer informs 25.000 travel
agents about green destinations with a commitment to
sustainable tourism and with eco-certified businesses and
packages, which the tour operators and travel agents can
offer and sell to their clients.
The GreenDestinationViewer uses DestiNet as
independent information source for certified tourism and
further initiatives in the destination.

30. Herbert Hamele
Destination Mostviertel/Austria: mostviertel.xtraviewer.com

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Thank you for your attention!
Herbert Hamele
Herbert.hamele@ecotrans.de