A Minisite design is created to receive direct response from the e-visitors within a short span of
time. If you are keen to improve rate of conversion by an exponential margin, graphics on your
minisites are the most important aspect that you must invest your attention and money on.
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A Compelling Minisite Design Earns You More Feedbacks & Sale
1. A Compelling Minisite Design Earns You More Feedbacks & Sale
A Minisite design is created to receive direct response from the e-visitors within a short span of
time. If you are keen to improve rate of conversion by an exponential margin, graphics on your
minisites are the most important aspect that you must invest your attention and money on.
A minisite features a simple look and is aimed at achieving the followings:
To sell something through sales letter
To get more subscribers via landing page
To promote affiliate links
Basically, the fundamental and obvious objective of designing a minisite is to request for direct
response from the target visitors. It will be a waste of your time and investment as well to use
anything on your minisite that may divert the visitors’ attention away to something else that
are less important or have no importance and relevance at all.
Now the question is how one can increase conversion rate through minisite design. Bear it in
mind that you have got only a single chance and you must make the most of it. This is because,
if the visitors close your minisite, they are less likely to come back, making it difficult for you to
achieve success.
2. Here are a few simple and straightforward ways to better your minisite’s look and ensure more
and positive feedbacks:
Create a powerful web copy
A powerful minisite is most important to get feedbacks in large number. Every aspect of your
minisite matters to the audience. So anything from a catchy headline to an engaging content
could be a good reason for your prospects to sign up with your minisite and make a purchase.
Information on your minisite must be precise and in brief to complement your online business
objective.
Integrate videos to tease your target visitors’ sense
Minisite design is no longer a collage of interesting graphics and engaging content. There are
multiple ways to catch your visitors’ attention. Sound, sights, videos, animated graphics and
other ways of interaction create a better chance for you to get new leads and increase
conversion.
Remember that everyone is not a reader and so won’t harvest their interest in those words
about your product/service. So use a good combination of different elements to ensure quick
conversion and also better conversion rate.
3. Use fascinating graphics to interest your target visitors
Undoubtedly, it is the best option to arrest attention of your target consumers’ group. Minisite
graphics cost you less than web copy having a few lines of text. A good copywriter will set you
back by a small fortune. By using graphics, you can save money on your minisite design
expenses as well as reach more users within a short time.
Many people ignore the importance of using good graphics whereas the fact is, it’s possible to
improve the rate of conversion by 300% when a web copy is used in combination with
captivating graphics particularly in the web banner. Compelling graphics boost up your
credibility as regular internet users often encounter hypes and scams.