Basic principles involved in the traditional systems of medicine PDF.pdf
Medi Wedge Inc Presentation Ibc
1.
2. Sleep Inclined For Better Health!
The MediWedge™ is a patented product design that
uses positional therapy to reduce or mitigate the
effects of night time acid indigestion or GERD. The
design uses gravity to help keep the acidic contents
of the stomach in its place which in turn reduces the
impact of acid to the esophagus.
Gravity is the key component as to why the
MediWedge™ works!!!
3. Sleep Inclined For Better Health!
By raising the head of the bed anywhere from 4” to 8”,
gravity is the force that keeps stomach contents in
their place.
This is accomplished by modifying the foundation to
be higher at one end.
6. GERD: The Surprising Source of Many
Physical Disorders
Dr. Kurt A. Barrett , D.O., a leading doctor that has
clinical experience of GERD being mistakenly
diagnosed as a variety of other illnesses and author of
the book;
Are You Sick of Being Sick ?
Maybe it’s Not Your Allergies
has endorsed the MediWedge™ and its role that it
plays in raising the head of a set of bedding to reduce
or mitigate the effects of night time acid indigestion!!!
7. Heartburn, Hiatal Hernia and
Gastroesophageal Reflux Disease (GERD)
Most of the “damage” of
GERD occurs at night
when patients are lying
in bed and asleep!!!!!
8. Factors Affecting Nocturnal GERD
Decreased Salivation – saliva contains a natural bicarbonate
that actually reduces the acid levels in the stomach.
Decreased Swallowing
Decreased Gravity Mediated Drainage – lying flat does not
allow gravity to keep the contents of the stomach in its place.
Decreased Perception of Heartburn – sleep paralysis.
which leads to:
Increased and prolonged exposure of the esophagus
to acid reflux - Often without patient arousal.
9. MediWedge Inc.
Sleep Inclined for Better Health™
More than 60 million people experience heartburn at
least once a month!
25 million people experience heartburn once a day!
In all, GERD affects an estimated 25 to 35 percent of
the U.S. population!
48 million Americans feel the effect of
acid indigestion to the extent that it
wakes them up at least once a week!
10. GERD and Diabetes
Diabetes interferes with the emptying of food from
the stomach, which can exacerbate acid reflux.
Diabetes may actually trigger GERD or make it more
bothersome. Some doctors think that GERD may
affect people with diabetes twice as often as it affects
the general population!
There are 24 million Americans with diabetes and a
staggering 57 million Americans with pre-diabetes,
according to the CDC!!!
11. GERD and Pregnancy
Due to increased pressure on the abdomen during
pregnancy, as the baby grows, there is a direct
correlation of pregnancy causing GERD.
Hormones also affect the Lower Esophageal Sphincter
(LES). For example, the increase of the hormone
progesterone during pregnancy relaxes the LES.
Thus it is not abnormal for pregnant women to
experience heartburn.
There were 4.3 million births in the U.S. in 2007.
12. GERD and Asthma
It has been easy to prove that between 50% - 90% of
asthma sufferers experience GERD. The question has
been and continues to be, what links them and does
asthma cause GERD or is it the other way around?
Dr. Shu Lin, an associate professor at Duke
University, in a press release dated July 25, 2008,
stated … “the Duke team found that inhaling tiny
amounts of stomach fluid that back up into the
esophagus (micro-aspiration)– a hallmark of GERD
can cause immune system changes that lead to
asthma.”
13. GERD and Sleep Deprivation
Mechanisms responsible for impaired sleep in
patients with GERD:
1) Waking up during sleep with heartburn.
2)Multiple short awakenings from sleep causing “sleep
fragmentation”. These awakenings are of such short
duration that the patient is not even aware of them.
3)48 million of the 60 million Americans that have been
diagnosed with GERD report that their symptoms get
worse in the evening and that it interferes with their
sleep.
14. GERD and Sleep Apnea
The exact relationship between sleep apnea and
GERD is not yet understood, but there are some
theories.
One is that obstructive sleep apnea causes changes in
airway pressure that can cause reflux to occur. (Snoring)
Another is that the reflux acids result in vocal cord
spasms that can lead to sleep apnea. (Indicates that stomach
acids have already reached the lungs!)
15. What’s the bottom line?
A minimum of 48 million
people could experience
healthier sleep and lives, if they
slept inclined.
(Without considering adult-onset asthma, diabetes,
pregnancy, sleep apnea, hiatal hernias, or the benefit of
inclined sleep for people with medical conditions that
make it hard to physically get out of bed.)
16. Sleep Inclined For Better Health!
16%
of the people walking into a bedding retail store
would be healthier if they bought a MediWedge™ to
allow gravity to keep stomach acids in their place.
17. FAQs
Can I just put bricks under the headboard to raise
the bed?
By raising the headboard the doctor recommended 4”
to 8”, you are raising the center support of your metal
bed frame off of the floor which will void your 20-
year mattress warranty. If your mattress sags and
you file a claim against it, the mattress manufacturer
has the right to send a bedding inspector to review
the mattress in your bedroom. They are trained to
look for areas where blocks or bricks might have been
used in order to deny the claim.
18. FAQs
I have seen shorter bed wedges on the internet that
are less expensive. Why is MediWedge™ better?
1. With the MediWedge™, you sleep on the mattress that YOU
choose for YOUR comfort level and spent hundreds if not
thousands of dollars on. Short wedges force you to adjust
to an unfamiliar sleeping surface.
2. The MediWedge™ allows you to sleep on your back, your
side or your stomach. Short wedges can be uncomfortable if
you sleep on your side and make it impossible to sleep on
your stomach.
3. If a short wedge causes you to fold at your stomach when
you sleep, this may put additional pressure on your stomach
and can actually make your reflux worse!!!
19. FAQs
If I go to bed on an empty stomach, will this help
my acid indigestion?
It can take up to three hours for your stomach to
empty, so having your dessert just before you go to
bed can be the worst thing that you can do for your
acid indigestion.
20. FAQs
What are the dimensions of a MediWedge?
The MediWedge™ is designed to be the exact
dimension of your mattress .
21. FAQ’s
If I am taking Prilosec or another PPI medication
for my acid reflux do I still need a MediWedge?
Prescribed acid inhibitors (proton pump inhibitors)
only reduce the acidity levels of the stomach contents,
they do not eliminate the stomach acid. Too many
bodily functions depend on there being acid present
in the stomach in order to function properly.
The MediWedge™ is designed to reduce or mitigate
the effects of night time acid indigestion by using
gravity to keep the acidic contents of the stomach in
its place.
22. MediWedge™ Benefits
Bedding sales floor differentiation – it has a unique
look on the sales floor!!!
MediWedge™ wood foundation cost as compared to a
traditional wood foundation is slightly more, but it
provides a significant health benefit to the end
consumer.
At the same price points, bed sets that use a
MediWedge foundation will have a higher profile
than your competition.
23. MediWedge™ Benefits
Sales force for this is already in place.
Distribution channels for this are already in place.
MediWedge™ allows the end consumer to sleep on
the mattress that they spent $100’s if not $1,000’s of
dollars for, instead of on piles of pillows or foam
wedges.
24. MediWedge™ Benefits
MediWedge™ can benefit people of all ages, children
through senior citizens.
Approved as a medical device by the Food and Drug
Administration. Could open doors to Medicare /
Medicaid / Insurance to pay for the MediWedge™.
25. Retail Sales Associates
Work the MediWedge’s™ problem solving benefits
into your prospecting questions:
Are there health concerns that should be considered
when you are selecting your mattress?
Do you or your children typically eat within three
hours of going to bed? (It takes three hours after eating for the
stomach contents to clear the stomach. Right after eating, the
stomach is churning out acid in an effort to digest the recently
consumed food.)
26. Retail Sales Associates
Are there factors present in your sleep cycle that tend
to wake you up?
Do you feel tired while you are at work or during the
day? (A study analyzed the effect of night time GERD on work
productivity and quality of life. It found that US employers suffered a
productivity loss of $15 billion dollars due to GERD associated sleep
deprivation.)
27. Retail Sales Associates
Close the sale comfortably, knowing that you have
improved the health of your customer by helping
them to sleep inclined!!!
28. The information contained in this presentation is for general education
purposes only and is not intended to be a substitute for medical advice.
If you are suffering from a disease or ailment, you should consider seeking
the counsel of a knowledgeable, licensed, health care professional. Please do
not use this presentation to disregard any medical advice, because of
something that you read or see. We have endeavored to ensure that the
information contained in this presentation is correct, however, we cannot
guarantee its accuracy.