Allegria Compound Brochure

1. A DEVELOPMENT

2. Human Developments hu-man de-vel-op-ments [hyoo-muhn dĭ-věl’əp-mənts]: Environments in which people can develop their full potential and lead productive, creative lives in accord with their needs, interests and aspirations.

3. Welcome to the
Greener Side
Where the balance is just
right between everything you
need and everything you want
of Life
Picture a life of peace and inspiration, freedom and
options. A life of your own choosing made up of
whichever personal simple pleasures you dream of.
Picture those simple pleasures. Picture Allegria.

4. Here your passions have
room to breathe
A Hint
of Serenity
Turn your back on the stressful sounds and sights that
have defined the city’s downtown neighbourhoods.
Escape the clamour of cars, the gridlocked traffic,
the stifling pollution and congested streets and enter
a sanctuary designed to peel away the layers of daily
stress. Journey into an enchanted, rejuvenating place
where the air is healthy, the rhythm of life serene, and
the quality of life a dream. Discover a place that’s
right at Cairo’s doorstep, surrounded by a multitude
of services, yet feels like a million miles away.

5. Recipes for a
Balanced
Life
Walk out of your front door to find a community
pulsing with cosmopolitan energy. Unlimited choices
from the tranquillity of the vast green spaces include
A tranquil haven from the parks, walkways, jogging tracks, the Greg Norman
bustle of the city Signature 18-Hole Golf Course, a Clubhouse and
WESTOWN: the bustling town centre that will
include a comprehensive array of commercial,
recreational and leisure facilities.

6. An Ideal Place Location Map
for your
Dream House BISC
Ca
iro
-A
lexan
dria
De
sert R
oad
Casa
Smart Village
Beverly Hills Toll Station
Dandy Mall
Carrefour
Sheikh Zayed City
Da
hs
hu
Step inside. You’ll
rR
oa
d
be pleasantly
Location:
surprised by what hwa
r
Allegria is located to the west of Cairo off the Cairo- Me
Alexandria Desert Road, eight kilometres from
you find
Smart Village. It is next to BISC, Beverly Hills and Sixth of October City
the Designopolis commercial retail complex. Access
to services, shopping and entertainment facilities will
be available soon within WESTOWN. In the mean
time, hypermarkets, malls and medical facilities are
nearby in Sixth of October City. Juhayna Square

7. Ingenuity A perfect fusion of design
and vision New York City, New York, USA
in Design
Since 1964, Michael Graves, the world-famous
American architect and designer, has been the
creative mind behind more than 300 buildings
worldwide. Michael Graves & Associates employs
over 100 people in offices in Princeton, New Jersey
and New York City, and has won over 180 awards
The finest designs and architecture capture Allegria’s for design excellence. They have worked on a host
vision of a healthier and happier lifestyle for all its of prestigious projects including the Washington
residents. A selection of world-renowned architects Courthouse, the Minneapolis Institute of Arts and
and designers have brought their talents to create an the Trump International Hotel and Tower. Michael
award-winning master plan, world class landscaping, Graves is also one of the New York Five, a group of
and uniquely attractive villas and townhouses. Diverse five New York City architects whose work appeared
yet harmonious architectural designs are offered in a Museum of Modern Art exhibition in 1967 and
by Michael Graves, Mark Mack, Arquitectonica, the subsequent book Five Architects in 1972.
KCRG, Shahira H. Fahmy, Laithy Mekawy and
Tamer Anani. They feature various housing types An aesthetic trendsetter who skilfully unites space
and sizes to suit everyone’s needs and offer a broad and style, Graves brings his stellar talent and vision
range of choices. Design details of public spaces are to Allegria’s villas. The units are designed to be both
created to establish a separate identity for each of original and sensitive to residents’ tastes and their
the neighbourhoods. Each area is distinct from the suburban surroundings. They are carefully devised
other yet all blend together in elegant conformity with a spatial sequence that pleasantly blends
and a common concept – ingenuity in design. Every indoor and outdoor spaces to take full advantage of
element of Allegria has been created to encourage Allegria’s extensive landscape.
outdoor activity for the entire family. Garden view of Michael Graves villa www.michaelgraves.com

8. Miami, Florida, USA Venice, California, USA
Arquitectonica is a post-modern architectural,
interior design and planning firm, and is the creative
mind behind many famous buildings including the
Atlantis Condominium and the Westin Times Square
in New York. It has won many esteemed awards
including the AIA Test of Time Award and the AIA
Award for Excellence in Architecture. Mark Mack and his design team are recognised for
thoughtful, elegant architecture that emphasises the
Arquitectonica is bringing the hallmarks of its integration of built form and environment. Clarity of
distinctive style to Allegria, emphasizing structures form, simplicity of construction and an appreciation
that are bold and graphic in form. Distinctively of tradition, climate, and materiality give Mack’s
conceived for Allegria, the main design principle architecture a quality of timelessness.
bases itself on shifting volumes and layers. Linear
entrances extend throughout the houses, connecting Mark Mack’s reputation was established in the
the interior spaces to the exterior gardens. Every California Bay Area with a series of villas designed
room houses large expanses of glass capturing light with former partner Andrew Batey (Batey & Mack)
and offers views of the pool and garden areas. Roof in the 1980’s. Newsweek magazine placed this work
terraces, double height foyers, and long rising open among the new wave of architecture that exhibits
stairs add to the dramatic and progressive modernist “a blunt beauty and classical dignity.” Mark Mack
appeal of the designs. Arquitectonica’s concept for established his own firm MACK Architects in San
Allegria is proof that neoteric designs can still be Francisco in 1984, and moved his practice to Venice,
synonymous with comfort. California in 1993.
www.arquitectonica.com Garden view of Arquitectonica villa Garden view of Mark Mack villa www.markmack.com

9. Cairo, Egypt
Cairo, Egypt
Shahira H. Fahmy’s designs aim to establish balance
between new spatial concepts and existing context in
almost all aspects of urban design. Shahira is able to
work on various levels: concept design, construction
supervision and research-based designs. After
working as an architect with the leading engineering
firm in the Middle East, Dar El Handasah for over 3
years, she established her own private architectural
Kamel Consultants and Research Group (KCRG) is practice: Shahira H. Fahmy architects based in
a medium-scale architectural firm providing a variety Cairo, Egypt, providing architecture, interior
of unique services to its clients. KCRG is primarily design and furniture design. She has taken part in
specialised in educational, retail, residential, sports and milestone projects such as AUC’s new campus in
leisure buildings. Besides design and technical support, New Cairo and her firm has won many awards since
KCRG provides detailed research, evaluation and its founding. Most recently Shahira’s firm won the
assessment services to clients to help them identify MIPIM Architectural Review Future Project Awards
their needs and set their priorities. The firm stresses 2009 in the category of “Regeneration and Master
on quality control and continuous monitoring of all Planning Category” for her work on SODIC and
processes involved since the start of a project until a Solidere’s WESTOWN Block 36, in Cairo, Egypt.
post occupancy assessment is conducted. Garden view of KCRG villa View from Shahira Fahmy townhouse www.sfahmy.com

10. Tamer AnanI
Cairo, Egypt
Cairo, Egypt
Tamer Anani is an architect who believes in creating
environments that enhance positive energy and
spiritual well being. His central concerns involve a
After spending several years working in Istanbul combination of practice, teaching and research.
gaining experience in the conversion and restoration Tamer Anani began his career with the Egyptian
of buildings, Laithy Mekawy began his own private architectural firm, Farouk El-Gohary (FG Architects),
practice in 2006. The Laithy team is young, dynamic working on several projects throughout Egypt and
and creative, and enjoys the challenges that come the Middle East including Luxor Airport, Ministry
with intricate and diverse projects. Their work of Finance Towers and Mubarak City for Education.
ranges from architectural design and planning to Tamer completed his graduate studies and earned
the conversion of old structures such as their work a Masters Degree in Construction Engineering with
in Istanbul, Turkey; there, Laithy worked on building honours at The American University in Cairo. In
new residential compounds, and restoring and 2004, he set up his own practice and founded XIN
transforming old buildings in the capital into updated STUDIO 8 in Cairo that encompasses all fields of
and modernised lofts. In Egypt the firm is working on design, ranging from urban scale all the way through
a diverse number of projects ranging from a resort to products, interiors and furniture. He is currently
and shopping district on Egypt’s North Coast, to SODIC’s very own in-house Director of Architecture
residential villas in Sharm El Sheikh. Entrance view of Laithy Mekawy townhouse Garden view of Tamer Anani townhouse and Landscape for EASTOWN and WESTOWN.

11. An Award Winning
NEW YORK
CHAPTER
AMERICAN
Development
SOCIETY OF
LANDSCAPE
ARCHITECTS
Merit Award
Un-Built Works
Presented to Edaw,
Inc. and SODIC
BEST GOLF
For Allegria Master
BEST DEVELOPMENT
DEVELOPMENT
EGYPT Plan Cairo, Egypt
EGYPT
Allegria by
Allegria by 2007 Professional
SODIC Cairo
SODIC Cairo
2008 Awards
2008
Allegria is a world-class award-winning development. In
2007 EDAW, a global leader in the fields of landscape
architecture, urban design and environmental
planning, received an award for its Allegria master plan
from the American Society of Landscape Architects
(ASLA). EDAW brings Allegria’s contemporary,
asymmetrical master plan and landscaping to life,
with another potentially award-winning feat.
In 2008 Allegria won two CNBC Arabian Property
Awards in the categories of Best Golf Development
in Egypt and Best Development in Egypt.

12. Designing a better future Strides
in the Right
for your whole family
Direction
Every element of Allegria’s design was conceived
with your children and family in mind. The project’s
very location to the west of Cairo ensures that
it has the benefit of fresh air blowing in from the
Mediterranean and Western Desert, while extensive
green areas and sports facilities allow you and
your kids to develop a healthy outdoor and fitness-
oriented lifestyle. Allegria is gated with pedestrian
and cycle paths peppered throughout it, separated
from car traffic to give you peace of mind while your
children enjoy their freedom and independence. The
area is home to no less than three schools, including
the prestigious British International School in Cairo
(BISC), just a short walk away, in addition to The
German School of Beverly Hills and New Vision
Allegria is also home to the British International International School both located in the Beverly
School of Cairo (BISC) Hills compound.

13. A Signature Golf Course The World’s Leading
in your Front Yard Golf Management
Company
Even golf courses have a seal of approval or a mark
promoting their quality; in this case, a Signature
from an exceptional golfer after whom the course is A GREG NORMAN SIGNATURE COURSE
named, thus verifying its high standards. So it was
with great pride that our golf course named ‘The
Allegria’ was designed as a signature course – the
first of its kind in Egypt – by legendary golfer, Greg
Norman. Norman spent 331 weeks as the world’s no.
1 golfer in the 1980’s and 1990’s, earning himself the
nickname of “The Great White Shark”. He recently
demonstrated his skill after finishing tied for third In line with Allegria’s philosophy of a happy, integrated
place at the 2008 British Open. neighbourhood, ‘The Allegria’ golf course is designed
to be a natural extension of the overall community. It
In 1987, his company, Greg Norman Golf Course blends in and is harmonious with the overall shapes,
Design (GNGCD) was established, becoming one colours and intricate nuances of Allegria. Troon Golf, the world’s leading luxury brand golf
of the world’s premier signature golf course design management company will be managing ‘The Allegria’
firms, and is proudly the designer of the stunning “We are extremely excited about the progress of the golf course and the Clubhouse at Allegria. Troon Golf
18-hole golf course situated at the heart of Allegria. Allegria golf course. The course has all the outstanding is headquartered in Scottsdale, Arizona and manages
characteristics that make it a really unique golf course, over 200 golf courses and their accompanying services
Streams, rock features, vegetation and undulating truly beyond anything in the region.” in 31 states, and 31 countries with international offices
topography are the natural elements implemented in Japan, Australia, Dubai and Switzerland. With its
in the design of ‘The Allegria’. Innovative methods Jason Scott-McCoy, Senior Vice President, Greg Amendoeira Golf Course dedication to quality and service, Troon Golf is by far
are constantly sought to utilise the greatest number Norman Golf Design. in Portugal, managed by the world’s largest golf operator.
of trees on a site, rather than eliminate them. www.shark.com Troon Golf www.troongolf.com

14. Y Own Personal
our
Retreat The Spa
Feel your stress evaporate as you step into the
exclusive Spa in Allegria. From the moment you walk
inside your senses will be relaxed by the soothing
colours and tranquil atmosphere. The Spa is your
haven for revitalisation and rejuvenation. A team
of wellness experts will guide you towards a calmer,
healthier life through treatments and massages for
The Allegria Hotel, Spa Clubhouse the body, mind and spirit. In addition, a variety of
options to pamper your body including the Spa’s
The Allegria Hotel, Spa Clubhouse are situated in saunas, steam rooms and Jacuzzis will be at your
the heart of stunning Allegria on a raised platform fingertips for a quick pick-me-up after a long day.
with spectacular views of west Cairo including the
Giza Pyramids and the Greg Norman 18-Hole The Clubhouse
Signature Golf Course. With all they have to offer,
the Allegria Spa, Hotel Clubhouse will be the main The Clubhouse at Allegria is the perfect place for
recreational destinations for all Allegria residents, you and your family to play, be active and enjoy
family and friends. the outdoors. With its gym, golf course, tennis
courts, swimming pools, and much, much more the
The Hotel Clubhouse managed by Troon Golf will be the only
place you’ll need to go for a fun day in the sun, or a
With almost 100 stunning rooms, the Hotel in Allegria good workout.
is a luxurious getaway from the stresses of everyday
life. It is the perfect venue for relaxed gatherings with In addition to its sports facilities the Clubhouse will
friends and family, whether you prefer an elegant fine also be home to Allegria’s very own restaurant and
dining experience, a casual lunch, or drinks and light bar, The 19th Hole. Designed especially for all golf-
appetisers. With all the restaurants, lounges and bars lovers, The 19th Hole is the perfect place to relax
the Hotel has to offer, you will find the exact wining or and grab a sandwich after a day of teeing-off on the
dining experience you are looking for. Greg Norman Signature Golf Course.

15. Master
Planning and Consultancy
We chose to work with Egyptian Consulting
House (ECH) because of their strong track record
since they began in 1976. In just over two decades of
continuous work, ECH has firmly positioned itself as
one of the top architecture and engineering firms in
the country, and enjoys a growing presence across
the Middle East.
EDAW is consistently ranked among the world’s
leading design firms, and boasts hundreds of client
and industry awards. We knew we had made the right
choice in working with them as they have proven
over the course of their history that they have always
embraced a philosophy that values the relationship
between people and their environment. EDAW’s
work entails programming, planning, designing
and implementing all types of urban spaces and
streetscapes, transit corridors, plazas and waterfronts
in urban settings.
Over the past 24 years, SHAKER Consultancy
Group (SCG) has set a record of success in
cooperation with reputable international contractors
and consultants. Their long list of prestigious projects
demonstrating their reputation for excellence,
specialisation and professional expertise were just
some of the reasons we chose to work with them.

16. Landscaping Irrigation
Ranking among the world’s leading design firms
and boasting hundreds of client and industry awards
EDAW were also chosen for our landscaping
in addition to our master planning. Believing
in context and in letting the nature and culture
of a site influence design ideas, they carry the
responsibility of knowing the ecology of a site and Greenscape is a joint partnership company with
its surroundings, understanding its traditions and SODIC, catering to all landscaping and design
materials, and combining them in ways that extend needs for high-quality residential and mixed-use
use and lifetime. projects including Allegria. Teaming up with SODIC
is Piero Donato, owner of Landmasters, a specialised
landscaping contracting company and Fiorissima, an
ornamental plants nursery.
A privately held company founded in 1933, Rain Bird
Sites International is a multi-disciplinary consultancy The Donato family is the leading expert of the Corporation is our chosen irrigation company and the
firm specialised in designing integrated environments plant industry in the region, and has over 100 years leading manufacturer and provider of irrigation products
to produce works of functional and visual harmony. of experience in flower cultivation, landscaping and services. Since its beginnings, Rain Bird offered the
Sites International were chosen for their unique and exports, an excellent choice for all SODIC industry’s broadest range of irrigation products for golf
design process that has evolved over the years by a developments. They are the pioneers of the courses, sports arenas, commercial developments and
team of thirty design and management professionals transplanting technique in Egypt and have worked homes in more than 130 countries around the world.
who specialise in architecture, urban design, site on colossal projects such as Smart Village and the Today, Rain Bird offers over 4,000 irrigation products
planning and landscape architecture. Stella Di Mare resort in Ain Sokhna. and services.

17. Project The Connected
Management Home
Partnering with Cisco Systems meant that we were
partnering with the worldwide leader in Internet
networking. By creating the world’s most advanced
intelligent networking technologies, Cisco is providing
Allegria with the “connected home” experience by
supplying the equipment and technology to connect
more than one thousand villas using fiber optics.
Allegria residents will benefit from high Internet speed,
Managing a list of projects worldwide, Turner were advanced feature-rich IP telephony, interactive high
the first choice as our project managers. Among quality TV, movies on demand, wireless coverage,
their clients are many Fortune 100 firms with building physical security and home automation services.
projects that shape the skylines of major cities. Turner
International LLC, headquartered in New York, is a As Egypt’s leading service provider, Next Generation
wholly owned subsidiary of The Turner Corporation, Services (NGS) were chosen to be our local partner to
the United States’ leading general builder and a take on the task of creating, managing and supplying
member of the HOCHTIEF family of companies. cutting-edge technological products and solutions for
These corporate relationships offer an unparalleled all Allegria homes. The indispensible services of NGS
global network of resources that is unique in the harness all intelligent networking technologies in Allegria
construction marketplace. with a mere click of a button.

18. The Buzz
of a Charming
Urban Life
WESTOWN, the lively town centre developed in
collaboration with Solidere, is the central social and
commercial hub of Allegria and the surrounding
areas of Sheikh Zayed and Sixth of October Cities.
WESTOWN will be a self-sufficient, mixed-use
urban centre that has been carefully planned to bring
together the fundamentals of residential, social and
commercial life in a modern community that values
pedestrian circulation, architectural quality and
environmental responsibility and sustainability. A city
for walking and outdoor living with its parks and high-
street shopping areas, it is the perfect complement
to the Allegria setting.
Indulgence is just a short
Concept design of Wist Al-Balad in
WESTOWN by Dahan Farid Architects. walk away - WESTOWN

19. About
SODIC Contacts
There are different ways you can get in touch with us:
Call us on (+202) 3857 1391/2/3/4/5;
Contact our call centre on 16220 or
+20-2522-2252
Visit our websites:
At SODIC we want to transform the way people www.allegriacairo.com or www.sodic.com
live and work. It’s a big ambition, but by continually
challenging ourselves and established practices, we For Sales and Customer Services, please email:
believe we can make a real difference. We are at the sales@sodic.com
forefront of delivering wellplanned, sustainable and
innovative cities and developments that fulfill people’s For General Information and inquiries please email:
desires for a better life. info@sodic.com
Or simply drop by our SODIC Sales Centre, located
on Km.38 on the Cairo-Alexandria Desert Road,
Giza, Egypt.

20. Have a Great Day
Pictures and other visual material used are for demonstration purposes only and may change in accordance with final designs and project planning permissions.

21. www.sodic.com