Social media is out of beta. We’re entering the era of validation. In the Validation Era, intimacy is in and publicness may be out - or at least on the decline. Quality is the new black. What this means that both individuals and businesses will need to increasingly work harder to earn their way in and remain in their stakeholders' circle of trust. During this session, Steve Rubel will explain how businesses can activate their domain-level experts to share their knowledge across four spheres of media – traditional, “tradigital,” owned and social.
25. DAZZLE WITH DATA
The Internet is rewiring our brains. We increasingly favor content that is
fun and visual. Data visualizaHons and infographics not only capHvate,
they also convey experHse across the media ecosystem.
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*eBay is an Edelman client.