Creative Newsroom: Brand Storytelling at the Speed of Social
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Creative Newsroom: Brand Storytelling at the Speed of Social

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http://www.edelmandigital.com 7025
http://www.scoop.it 1769
http://www.mynewsdesk.com 182
http://www.conseilsmarketing.com 137
http://www.commpro.biz 84
http://www.allbrandnewsrooms.com 66
https://twitter.com 15
http://nargues-adle-5lwl.squarespace.com 14
http://strongsocialmedia.collected.info 10
http://moodle.unitec.ac.nz 9
http://translate.googleusercontent.com 8
http://feeds.feedburner.com 7
http://moodleapptst.unitec.ac.nz 6
http://publish.mynewsdesk.com 4
http://maylitpatricia.wikispaces.com 4
http://pinterest.com 4
http://www.newsblur.com 4
http://copyscape.com 2
https://www.rebelmouse.com 2
http://www.behance.net 2
http://127.0.0.1 1
http://local.edeltest.dev 1
https://www.google.no 1
http://news.google.com 1
https://hootsuite.scoop.it 1
http://www.linkedin.com 1
http://newsblur.com 1
http://hootsuite.scoop.it 1
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http://viapulse.com 1
http://digital.chouinard.me 1
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Creative Newsroom: Brand Storytelling at the Speed of Social Creative Newsroom: Brand Storytelling at the Speed of Social Presentation Transcript

  • CREATIVE NEWSROOMBRAND STORYTELLING AT THE SPEED OF SOCIAL
  • EVERY MINUTE THERE ARE:200 M5.6 M2.8 M2.1 M1.7 M275 KEMAILSTEXTSYOUTUBE VIEWSGOOGLE SEARCHESFACEBOOK POSTSTWEETS
  • ON TOP OF ALL THEAD IMPRESSIONS1975 500/DAY2013 5,000/DAY
  • THERE’S 60X MOREBRAND CONTENTIN NEWSFEEDS20112013231440UPDATES/MONTHUPDATES/MONTH
  • MEMES AND TRENDS TRAVELFASTER THAN EVER BEFORE
  • BOTTOM LINE,IT’S HARDER FORALL OF US TOENGAGE FANS
  • BRANDS AREFIGURING OUT HOWTO BREAK THROUGHBY CREATINGREAL-TIME CONTENT
  • SUPERBOWL WAS ADEFINING MOMENTFOR REAL TIMEMARKETINGOREO WAS THECLEAR WINNER
  • THE OSCARS LEFT ALOT MORE TO BEDESIREDKLONDIKE LEFTUS CONFUSED
  • IN ORDER TO BE TRULYBENEFICIAL FOR THEBRANDReal-time marketing must align short-term,fleeting attention on the stories of the daywith the long-term brand narrativeShort-TermInterestsLong-TermNarrative
  • INDIVIDUAL EPISODES ADVANCETHE STORY ARC FOR THE SEASONEpisode1Episode2Episode3Episode4Episode5Episode6
  • THE REALOPPORTUNITYengagement+anticipation= brand loveWe must create and maintainconsistent, meaningful brandengagement. The result isgenuine affinity and growthof the community.
  • ULTIMATELY,YOUR CONTENTMUST BE MORE THANVISUAL & TIMELY TOSUCCEED LONG TERM
  • THE FORMULAFOR SUCCESSvisual+timely+prominent+relevant+recognizable
  • EVALUATINGREAL TIMEOPPORTUNITIESRESONANTRELEVANTTIMELYIDEALCONTENTAUDIENCEINTERESTSBRANDPRIORITIESCONVERSATIONTRENDS
  • EDELMAN ISUNIQUELYPOSITIONEDTO HELPwe are creativestorytellersreal-time is inour DNAour media expertsquickly amplifywe live and breatheyour communitywe knowyour brand
  • WE’VEDEVELOPEDA DISTINCTOFFERINGAt Edelman Digital, we increasebrand engagement through a mixof ongoing real-time and plannedcreative content, strategicallyamplified by paid media.
  • HERE’S HOWIT WORKSWe bring four critical disciplinestogether to provide real time data,audience insights, design excellenceand immediate amplification.IT’S A POWERFUL MIX
  • A TWO-HOURCYCLEapprovepostamplifymeasureoptimizechoosea trendspota trenddevelopconcept
  • WE HAVE DIFFERENTMODELS TO SUITYOUR NEEDSThe Daily DeskALWAYS-ON RELEVANCE WITHCONSISTENT PLANNED ANDREAL-TIME CONTENTNewsroom CampaignsUNIQUE SOCIAL CAMPAIGN CREATION FORINCREASED INTERACTION AND EXTENDEDCONVERSATIONSTrendspottingPURPOSEFULLY OPPORTUNISTICWITH TARGETED, TIMELY CONTENT
  • AND IT’S WORKINGFOR OUR BRANDS
  • ADOBE MAKESCREATIVITY COUNTWe’ve created a unique social personalityfor Adobe by building a dedicated teamto develop consistent plannedand real-time content.
  • A CAPTAIN WORTHYCAMPAIGNWe’ve given the Captain a new role: the cheekycommentator on all things pop culture. He talks.People share and talk back.
  • EVERYONE LOVESTHE BUGVolkswagen spots trending stories that alignwith their playful personality. Where will theiconic Beetle show up next?
  • CUSTOMENROLLMENTPROCESSdefinesocial personadetermineaudience affinitiesdevelopcontent themesidentifytopics to avoidsetperformance goals
  • CREATIVENEWSROOMTake control of your brand narrativein social. Turn real-time relevanceinto long-term resonance.Don’t just be liked.Be loved.
  • For more information:CreativeNewsroom@Edelman.com