CREATIVE NEWSROOMBRAND STORYTELLING AT THE SPEED OF SOCIAL
EVERY MINUTE THERE ARE:200 M5.6 M2.8 M2.1 M1.7 M275 KEMAILSTEXTSYOUTUBE VIEWSGOOGLE SEARCHESFACEBOOK POSTSTWEETS
ON TOP OF ALL THEAD IMPRESSIONS1975 500/DAY2013 5,000/DAY
THERE’S 60X MOREBRAND CONTENTIN NEWSFEEDS20112013231440UPDATES/MONTHUPDATES/MONTH
MEMES AND TRENDS TRAVELFASTER THAN EVER BEFORE
BOTTOM LINE,IT’S HARDER FORALL OF US TOENGAGE FANS
BRANDS AREFIGURING OUT HOWTO BREAK THROUGHBY CREATINGREAL-TIME CONTENT
SUPERBOWL WAS ADEFINING MOMENTFOR REAL TIMEMARKETINGOREO WAS THECLEAR WINNER
THE OSCARS LEFT ALOT MORE TO BEDESIREDKLONDIKE LEFTUS CONFUSED
IN ORDER TO BE TRULYBENEFICIAL FOR THEBRANDReal-time marketing must align short-term,fleeting attention on the stories of ...
INDIVIDUAL EPISODES ADVANCETHE STORY ARC FOR THE SEASONEpisode1Episode2Episode3Episode4Episode5Episode6
THE REALOPPORTUNITYengagement+anticipation= brand loveWe must create and maintainconsistent, meaningful brandengagement. T...
ULTIMATELY,YOUR CONTENTMUST BE MORE THANVISUAL & TIMELY TOSUCCEED LONG TERM
THE FORMULAFOR SUCCESSvisual+timely+prominent+relevant+recognizable
EVALUATINGREAL TIMEOPPORTUNITIESRESONANTRELEVANTTIMELYIDEALCONTENTAUDIENCEINTERESTSBRANDPRIORITIESCONVERSATIONTRENDS
EDELMAN ISUNIQUELYPOSITIONEDTO HELPwe are creativestorytellersreal-time is inour DNAour media expertsquickly amplifywe liv...
WE’VEDEVELOPEDA DISTINCTOFFERINGAt Edelman Digital, we increasebrand engagement through a mixof ongoing real-time and plan...
HERE’S HOWIT WORKSWe bring four critical disciplinestogether to provide real time data,audience insights, design excellenc...
A TWO-HOURCYCLEapprovepostamplifymeasureoptimizechoosea trendspota trenddevelopconcept
WE HAVE DIFFERENTMODELS TO SUITYOUR NEEDSThe Daily DeskALWAYS-ON RELEVANCE WITHCONSISTENT PLANNED ANDREAL-TIME CONTENTNews...
AND IT’S WORKINGFOR OUR BRANDS
ADOBE MAKESCREATIVITY COUNTWe’ve created a unique social personalityfor Adobe by building a dedicated teamto develop consi...
A CAPTAIN WORTHYCAMPAIGNWe’ve given the Captain a new role: the cheekycommentator on all things pop culture. He talks.Peop...
EVERYONE LOVESTHE BUGVolkswagen spots trending stories that alignwith their playful personality. Where will theiconic Beet...
CUSTOMENROLLMENTPROCESSdefinesocial personadetermineaudience affinitiesdevelopcontent themesidentifytopics to avoidsetperf...
CREATIVENEWSROOMTake control of your brand narrativein social. Turn real-time relevanceinto long-term resonance.Don’t just...
For more information:CreativeNewsroom@Edelman.com
Creative Newsroom: Brand Storytelling at the Speed of Social
Prochain SlideShare
Chargement dans... 5
×

Creative Newsroom: Brand Storytelling at the Speed of Social

31,093

Published on

Published in: Affaires, Technologies
0 commentaires
49 mentions J'aime
Statistiques
Remarques
  • Soyez le premier à commenter

Aucun téléchargement
Vues
Total des vues
31,093
Sur Slideshare
0
À partir des ajouts
0
Nombre d'ajouts
33
Actions
Partages
0
Téléchargements
411
Commentaires
0
J'aime
49
Ajouts 0
No embeds

No notes for slide

Creative Newsroom: Brand Storytelling at the Speed of Social

  1. 1. CREATIVE NEWSROOMBRAND STORYTELLING AT THE SPEED OF SOCIAL
  2. 2. EVERY MINUTE THERE ARE:200 M5.6 M2.8 M2.1 M1.7 M275 KEMAILSTEXTSYOUTUBE VIEWSGOOGLE SEARCHESFACEBOOK POSTSTWEETS
  3. 3. ON TOP OF ALL THEAD IMPRESSIONS1975 500/DAY2013 5,000/DAY
  4. 4. THERE’S 60X MOREBRAND CONTENTIN NEWSFEEDS20112013231440UPDATES/MONTHUPDATES/MONTH
  5. 5. MEMES AND TRENDS TRAVELFASTER THAN EVER BEFORE
  6. 6. BOTTOM LINE,IT’S HARDER FORALL OF US TOENGAGE FANS
  7. 7. BRANDS AREFIGURING OUT HOWTO BREAK THROUGHBY CREATINGREAL-TIME CONTENT
  8. 8. SUPERBOWL WAS ADEFINING MOMENTFOR REAL TIMEMARKETINGOREO WAS THECLEAR WINNER
  9. 9. THE OSCARS LEFT ALOT MORE TO BEDESIREDKLONDIKE LEFTUS CONFUSED
  10. 10. IN ORDER TO BE TRULYBENEFICIAL FOR THEBRANDReal-time marketing must align short-term,fleeting attention on the stories of the daywith the long-term brand narrativeShort-TermInterestsLong-TermNarrative
  11. 11. INDIVIDUAL EPISODES ADVANCETHE STORY ARC FOR THE SEASONEpisode1Episode2Episode3Episode4Episode5Episode6
  12. 12. THE REALOPPORTUNITYengagement+anticipation= brand loveWe must create and maintainconsistent, meaningful brandengagement. The result isgenuine affinity and growthof the community.
  13. 13. ULTIMATELY,YOUR CONTENTMUST BE MORE THANVISUAL & TIMELY TOSUCCEED LONG TERM
  14. 14. THE FORMULAFOR SUCCESSvisual+timely+prominent+relevant+recognizable
  15. 15. EVALUATINGREAL TIMEOPPORTUNITIESRESONANTRELEVANTTIMELYIDEALCONTENTAUDIENCEINTERESTSBRANDPRIORITIESCONVERSATIONTRENDS
  16. 16. EDELMAN ISUNIQUELYPOSITIONEDTO HELPwe are creativestorytellersreal-time is inour DNAour media expertsquickly amplifywe live and breatheyour communitywe knowyour brand
  17. 17. WE’VEDEVELOPEDA DISTINCTOFFERINGAt Edelman Digital, we increasebrand engagement through a mixof ongoing real-time and plannedcreative content, strategicallyamplified by paid media.
  18. 18. HERE’S HOWIT WORKSWe bring four critical disciplinestogether to provide real time data,audience insights, design excellenceand immediate amplification.IT’S A POWERFUL MIX
  19. 19. A TWO-HOURCYCLEapprovepostamplifymeasureoptimizechoosea trendspota trenddevelopconcept
  20. 20. WE HAVE DIFFERENTMODELS TO SUITYOUR NEEDSThe Daily DeskALWAYS-ON RELEVANCE WITHCONSISTENT PLANNED ANDREAL-TIME CONTENTNewsroom CampaignsUNIQUE SOCIAL CAMPAIGN CREATION FORINCREASED INTERACTION AND EXTENDEDCONVERSATIONSTrendspottingPURPOSEFULLY OPPORTUNISTICWITH TARGETED, TIMELY CONTENT
  21. 21. AND IT’S WORKINGFOR OUR BRANDS
  22. 22. ADOBE MAKESCREATIVITY COUNTWe’ve created a unique social personalityfor Adobe by building a dedicated teamto develop consistent plannedand real-time content.
  23. 23. A CAPTAIN WORTHYCAMPAIGNWe’ve given the Captain a new role: the cheekycommentator on all things pop culture. He talks.People share and talk back.
  24. 24. EVERYONE LOVESTHE BUGVolkswagen spots trending stories that alignwith their playful personality. Where will theiconic Beetle show up next?
  25. 25. CUSTOMENROLLMENTPROCESSdefinesocial personadetermineaudience affinitiesdevelopcontent themesidentifytopics to avoidsetperformance goals
  26. 26. CREATIVENEWSROOMTake control of your brand narrativein social. Turn real-time relevanceinto long-term resonance.Don’t just be liked.Be loved.
  27. 27. For more information:CreativeNewsroom@Edelman.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×