Your SlideShare is downloading. ×
Creative Newsroom: Brand Storytelling at the Speed of Social
Prochain SlideShare
Chargement dans... 5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Creative Newsroom: Brand Storytelling at the Speed of Social

29,983
views

Published on

Published in: Affaires, Technologies

0 commentaires
45 mentions J'aime
Statistiques
Remarques
  • Soyez le premier à commenter

Aucun téléchargement
Vues
Total des vues
29,983
Sur Slideshare
0
À partir des ajouts
0
Nombre d'ajouts
32
Actions
Partages
0
Téléchargements
386
Commentaires
0
J'aime
45
Ajouts 0
No embeds

Signaler un contenu
Signalé comme inapproprié Signaler comme inapproprié
Signaler comme inapproprié

Indiquez la raison pour laquelle vous avez signalé cette présentation comme n'étant pas appropriée.

Annuler
No notes for slide

Transcript

  • 1. CREATIVE NEWSROOMBRAND STORYTELLING AT THE SPEED OF SOCIAL
  • 2. EVERY MINUTE THERE ARE:200 M5.6 M2.8 M2.1 M1.7 M275 KEMAILSTEXTSYOUTUBE VIEWSGOOGLE SEARCHESFACEBOOK POSTSTWEETS
  • 3. ON TOP OF ALL THEAD IMPRESSIONS1975 500/DAY2013 5,000/DAY
  • 4. THERE’S 60X MOREBRAND CONTENTIN NEWSFEEDS20112013231440UPDATES/MONTHUPDATES/MONTH
  • 5. MEMES AND TRENDS TRAVELFASTER THAN EVER BEFORE
  • 6. BOTTOM LINE,IT’S HARDER FORALL OF US TOENGAGE FANS
  • 7. BRANDS AREFIGURING OUT HOWTO BREAK THROUGHBY CREATINGREAL-TIME CONTENT
  • 8. SUPERBOWL WAS ADEFINING MOMENTFOR REAL TIMEMARKETINGOREO WAS THECLEAR WINNER
  • 9. THE OSCARS LEFT ALOT MORE TO BEDESIREDKLONDIKE LEFTUS CONFUSED
  • 10. IN ORDER TO BE TRULYBENEFICIAL FOR THEBRANDReal-time marketing must align short-term,fleeting attention on the stories of the daywith the long-term brand narrativeShort-TermInterestsLong-TermNarrative
  • 11. INDIVIDUAL EPISODES ADVANCETHE STORY ARC FOR THE SEASONEpisode1Episode2Episode3Episode4Episode5Episode6
  • 12. THE REALOPPORTUNITYengagement+anticipation= brand loveWe must create and maintainconsistent, meaningful brandengagement. The result isgenuine affinity and growthof the community.
  • 13. ULTIMATELY,YOUR CONTENTMUST BE MORE THANVISUAL & TIMELY TOSUCCEED LONG TERM
  • 14. THE FORMULAFOR SUCCESSvisual+timely+prominent+relevant+recognizable
  • 15. EVALUATINGREAL TIMEOPPORTUNITIESRESONANTRELEVANTTIMELYIDEALCONTENTAUDIENCEINTERESTSBRANDPRIORITIESCONVERSATIONTRENDS
  • 16. EDELMAN ISUNIQUELYPOSITIONEDTO HELPwe are creativestorytellersreal-time is inour DNAour media expertsquickly amplifywe live and breatheyour communitywe knowyour brand
  • 17. WE’VEDEVELOPEDA DISTINCTOFFERINGAt Edelman Digital, we increasebrand engagement through a mixof ongoing real-time and plannedcreative content, strategicallyamplified by paid media.
  • 18. HERE’S HOWIT WORKSWe bring four critical disciplinestogether to provide real time data,audience insights, design excellenceand immediate amplification.IT’S A POWERFUL MIX
  • 19. A TWO-HOURCYCLEapprovepostamplifymeasureoptimizechoosea trendspota trenddevelopconcept
  • 20. WE HAVE DIFFERENTMODELS TO SUITYOUR NEEDSThe Daily DeskALWAYS-ON RELEVANCE WITHCONSISTENT PLANNED ANDREAL-TIME CONTENTNewsroom CampaignsUNIQUE SOCIAL CAMPAIGN CREATION FORINCREASED INTERACTION AND EXTENDEDCONVERSATIONSTrendspottingPURPOSEFULLY OPPORTUNISTICWITH TARGETED, TIMELY CONTENT
  • 21. AND IT’S WORKINGFOR OUR BRANDS
  • 22. ADOBE MAKESCREATIVITY COUNTWe’ve created a unique social personalityfor Adobe by building a dedicated teamto develop consistent plannedand real-time content.
  • 23. A CAPTAIN WORTHYCAMPAIGNWe’ve given the Captain a new role: the cheekycommentator on all things pop culture. He talks.People share and talk back.
  • 24. EVERYONE LOVESTHE BUGVolkswagen spots trending stories that alignwith their playful personality. Where will theiconic Beetle show up next?
  • 25. CUSTOMENROLLMENTPROCESSdefinesocial personadetermineaudience affinitiesdevelopcontent themesidentifytopics to avoidsetperformance goals
  • 26. CREATIVENEWSROOMTake control of your brand narrativein social. Turn real-time relevanceinto long-term resonance.Don’t just be liked.Be loved.
  • 27. For more information:CreativeNewsroom@Edelman.com