Three Digital Trends for the New Decade:
Building marketing strategies that are real-time, highly visible and data-driven.
Curated by Steve Rubel, SVP, Director of Insights, Edelman Digital, March 2010
Nell’iperspazio con Rocket: il Framework Web di Rust!
Three Digital Trends for the New Decade: (Indonesia) by Steve Rubel
1. Three Digital Trends for the New Decade:
Building marketing strategies that are real-time, highly visible and data-driven
Curated by Steve Rubel, SVP, Director of Insights
March 2010
23. “IN 2009, MORE DATA WILL
BE GENERATED BY
INDIVIDUALS THAN IN THE
ENTIRE HISTORY OF
MANKIND THROUGH 2008.”
- ANDREAS WEIGEND,
FORMER CHIEF SCIENTIST,
AMAZON.COM
23
27. • Search engines have a global
active reach of 86 percent of
THE SEARCH ENGINE LANDSCAPE: all users (Nielsen)
BY THE NUMBERS
• Therefore, search engines are
every business’ home page
• News and streams drive
searches, searches drive news
and streams
“Business card as search result” by Jeff McNeil
27
34. THE DATA DECADE:
SOCIAL MEDIA
DIY INSIGHTS AND SITUATIONAL AWARENESS
PRESENTATION
35.
36. “THE GREAT INFLECTION IS THE
MASS DIFFUSION OF LOW-
COST, HIGH-POWERED
INNOVATION TECHNOLOGIES
— FROM HAND-HELD
COMPUTERS TO WEB SITES
THAT OFFER ANY IMAGINABLE
SERVICE — PLUS CHEAP
SOCIAL MEDIA CONNECTIVITY. THEY ARE
TRANSFORMING HOW
PRESENTATION BUSINESS IS DONE.”
- NYT COLUMNIST, THOMAS
FRIEDMAN ON THE DO-IT-
YOURSELF ECONOMY
37. I: TAP INTO FREE TOOLS AND
BECOME DATA JUNKIES
37
38. II: LOOK FOR UN-MET NEEDS AND USE THE
DATA TO PLAN PRODUCTS AND CAMPAIGNS
38
39. II: MAP NETWORKS TO UNDERSTAND HOW TO
USE THEM EFFICIENTLY AND EFFECTIVELY
39
41. Three Digital Trends for the New Decade:
Building marketing strategies that are real-time, highly visible and data-driven
Curated by Steve Rubel, SVP, Director of Insights
March 2010