36. Uncover: Your Unique Selling
Points
• What makes you stand out?
• Your Passions
• Key Attributes
Introspection - Authentic
37. Develop: Personal Brand Statement
• Value proposition
• Target audience
• Unique Selling Point(s)
“If you don’t have the headline,
you don’t have the story”
38. Example Personal Brand
Statements
“I help companies make the most of talent. I marry the sublime with the systematic — allowing
for change with a focus on implementation.” – Business Consultant
“I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of
processes, reduction in waste, and growth of profits.” - Consultant
“Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help
my customers to realize their financial dreams.” – Financial Consultant
“Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses &
financial performance.”
– Consultant
“I help thought leaders write great books in just 90 days. 300 satisfied clients so far...” – Trainer
“I love collaborating with forward-focused corporate leaders who know where they’re going.” –
Executive Coach
40. Personal Branding System
Thought
Leadership
Showcase videos Driving traffic
Driving traffic Microblogging
Sharing content
Driving traffic
Your web site /
blog
Showcase
pictures
Driving traffic
Thought Leadership
Socialising
Driving traffic
Community
Thought Networking
Building
Leadership Community Building
Driving traffic
Driving traffic
41. Events
• Local
• Real people
• Best place for networking
• Find or found
42. Strategy for Social Media
• Purpose
• Target audience
• Content creation & curation
• Give to gain
• Sell in moderation
43. The Way Forward
• Authentic?
• Consistent
• Giver’s gain
• Strategy/tactics
• Not a sprint…
