1. SNI-n-A
Social Network Integration and Analysis
What? – When? – How?
Demystified by: Edifixio India

2. The social perspective of a network
 We are social animals and we do network
 Information flows from one person to another.
 Its starts with the family and then friends or co-workers
 With the advent of social networks we can reach family
and friends who are located geographically far away.

3. The new age of socializing
Before > personal touch Now > social media dominates
 With technology available for free, society is
becoming more and more digital everyday.
 This creates an immense opportunity for brands
and products to be close to their customers

4. The opportunity
New age brand-people communication channels
 As more and more people are getting used to
with the new mode of socializing, brands and
products can participate in this great mashed-up
digital society and interact with real people

5. Creating the Presence
 The first step is to be
there.
 Make the brands and
products accessible
 Manage contents
meaningfully
 Make the presence felt.

6. Our Social Network Integration Solution
 We will help you do the following:
 Create the profiles of your Brands in the
popular social networks.
 Update the official website with links to these
profiles and contents
 Help you update latest information and
contents.

7. Social Network Analysis
Comments
Feedback
s
Sentiment
s
 Once the brand is present people will interact
with it in the digital society.
 These are real people and their feedbacks and
feelings are important.
 We need to measure how the brand is doing by
monitoring these feedbacks.

8. Our Social Network Analysis Solutions
Analyze Provide dashboard
Monitor Data Social Networking to view performance
Data
 The SNA tool will monitor the comments,
feedbacks etc.
 The analysis engine will analyze the data to
measure people’s feelings about the brand
 This will help to create strategy for improvement
and innovation.

9. Advantages of one stop solution
 You are never lost as your website will be
the anchor of your digital presence
 Monitoring and content management done
by the same team helps to make better
sense of the analyzed data
 Dashboard and notification system will
help the management to monitor what’s
happening.

10. Contact Us
Rajarshi Motilal
Rajarshi.motilal@edifixio.com
EdifiXio India Pvt Ltd
Tel: +91-33-4021-7979(extn 212)