This document discusses digital marketing as an emerging career option for those passionate about technology and its impact, who see creativity as a strength, and believe in the potential of the internet. It outlines the growth of internet and digital marketing in India, and types of digital advertising and websites. Career opportunities in digital marketing include SEO, search engine marketing, affiliate marketing, and social media marketing. Companies providing jobs include digital agencies, e-commerce firms, and those with in-house online marketing teams.

1. An Emerging Career Option

2. Are you passionate about technology &
increasing impact it has on people’s lives
everyday?

3. Do you feel creativity is one of your
strengths?

4. Do you believe in the potential of Internet
as a new medium of communication?

5. So , Here’s an exciting Career option for you
Internet
Marketing

6. Jamshed V Rajan
Country Head, India at Nimbuzz
(Naspers Group)
Jamshed Rajan has around 12 years of professional
experience – in building online communication both on
internet & intranet. His exposure to the internet saw him
honing his skills in product management, including but not
restricted to content, community building, user trends, and
page views/user sessions/activities target management. He
has been associated with brands like The New Indian Express,
Khiladi.com Pvt. Ltd, Yahoo India, ibibo Web Pvt. Ltd & many
more.

7. Career in Digital Marketing
• Exciting Career
• Constant changes in technology & competition
• Constant interaction with advertisers & vendors
• A booming sector poised for huge growth.
• Better paying domain

8. Digital Marketing
• Most democratic Marketing Channels
• Marketing through Internet, Mobile, Television & Radio
• More the traffic on site, more prominent in search engines
• More the traffic, more is the advertising rates
• Advertising money is spent only when people click

9. Growth Trend of Digital Marketing
Comprises 4 parameters:
• Gadgets available for common man
• Adoption of gadgets by common man
• Time required for technology to reach users
• Advertisers reaching users
Louder the advertiser shouts,
Faster the technology reaches users

10. Growth Trend of Internet Market in India
• Biggest nation in Broadband
usage
• Highest number of mobile
users in world
• Strengthening of the
Infrastructure
• Job opportunities are
emerging in the sector

11. Types of Websites
• Customer to Customer Websites – www.shaadi.com
• Business to Business Websites – www.alibaba.com
• Business to Customer Websites – www.amazon.com
• Job sites – www.monster.com
• Content Creators – company specific websites
• Portals – www.yahoo.com

12. Types of Digital Advertising

13. Paid Advertising
• Involves buying Advertisements
• Biggest advertisers are Google, Yahoo & Microsoft.
• Marketing Challenge is to minimize the cost per acquired
customer

14. Free Advertising
• Website
Promotions/Contests
• Word of mouth/Referrals
• Search Engine Optimization
• Social Networks
• Really simple syndication

16. Qualification/Personality Traits Required
• Requires people with knowledge
• Start a career in Internet Marketing as Graduates
• MBA’s are preferred

17. Careers in Digital Marketing

18. Job Opportunities
• SEO
• Search Engine Marketing
• Affiliate Marketing
• Brand Marketing
• Blogger
• Social Media Marketing

19. Companies providing
Career Opportunities in Digital Marketing
• New Media & Digital Media Agencies
• Advertising Agencies
• E-business & E-commerce companies
• Companies providing Online Marketing Product & Services
• Corporate Employers recruiting for In-House Online marketing
related jobs
• SEM & SEO Firms

20. Digital Marketing
An Emerging Career Option