Social media has become a key part of job seeking. Learn how to use social media and get your dream job with Kaisa Schreck, Social Media Manager at EF Education First.

2. USING SOCIAL MEDIA FOR YOUR
JOB SEARCH
Webinar presented by: Kaisa Schreck
Social Media
Manager
EF Education First
Stefan Sennekamp
Global Intern
Online Campaign Team
EF Education First

3. WHY? HOW?
References: (1)
 WHY USE SOCIAL MEDIA?
 HOW DO YOU USE IT EFFECTIVELY?

4. SOCIAL MEDIA IN THE GLOBAL
WORKPLACE

5. THE SOCIAL MEDIA REVOLUTION
References: (2)
FACEBOOK: 1.15 BILLION USERS (3rd
BIGGEST COUNTRY IN THE WORLD)
YOUTUBE: 1 BILLION USERS (4 BILLION VIEWS PER DAY)
TWITTER: 500 MILLION USERS
LINKEDIN: 238 MILLION USERS

6. RECRUITERS & SOCIAL MEDIA
References: (3) (4)

7. “The resume of the future should enable candidates to tell their story without the limitations
of a plain text document. Profiles will be an interactive experience with rich content that
should adapt and dynamically direct viewers to relevant skills, strengths and
accomplishments based on the viewers needs”
Chris Rickborn
RECRUITMENT 2.0

8. DO’s

9. PLAN YOUR DIGITAL STRATEGY
PASSIONS PLATFORMS OBJECTIVES INVESTMENTS
References: (5) (2)

10. ESTABLISH YOUR PRESENCE
“Give people something to see when they look for you online”
 SET UP A PROPER LINKEDIN PROFILE
 BUY YOUR DOMAIN NAME (www.name-surname.com)
 PROVIDE LINKS TO YOUR PUBLIC SOCIAL MEDIA ACTIVITY

11. BUILD A ROBUST LINKEDIN PROFILE
HEADLINE POSITIONS PICTURE KEYWORDS CONTACTS CONTENT RECOMMENDATIONS
 COMPLETE YOUR PROFILE!
 MOST IMPORTANT: HEADLINE, PICTURE, RECOMMENDATIONS

12. CONTROL YOUR PERSONAL BRAND
 CONSIDER USING AN ONLINE RESUME SERVICE
 WEBSITES LIKE RESUM.UP, FLAVORS.ME, VIZUALIZE.ME, ABOUT.ME, DOYOUBUZZ

13. DONT’s
AVOIDING SOCIAL MEDIA PITFALLS

14. THE GOOGLE TEST
 WHAT APPEARS FIRST WHEN YOU GOOGLE YOUR NAME? TRY TO CONTROL IT (e.g.
DOMAIN NAME)
 ANY INAPPROPRIATE PAGES?

15. DON’T CONNECT WITH EVERYONE
References: (8)

16. ACTIVATE FACEBOOK PRIVACY
SETTINGS

17. BE CAREFUL WITH WHAT YOU
PUBLISH ONLINE
References: (9)

18. MAKE SURE YOUR PERSONAL BRAND IS
CONSISTENT
References: (10)

19. UNLEASH YOUR SOCIAL MEDIA
POTENTIAL

20. DEVELOP YOUR NETWORKS
 44% OF JOBS ARE FILLED THROUGH NETWORKING
 BUILD RELATIONSHIPS
 JOIN SOCIAL NETWORKS AND NETWORKING EVENTS
 GLOBALIZE YOUR NETWORK AND BE PROACTIVE
References: (11)

21. TELL YOUR STORY
 SHARE YOUR PASSIONS AND INTERESTS
 SHARE PROFESSIONAL CONTENT AND OTHER INFORMATION THAT ADDS VALUE
References: (12)

22. LINKEDIN GROUP
-
EF LANGUAGE SCHOOLS FOR
PROFESSIONALS More information
 LANGUAGE LEARNING
 INTERNATIONAL TRAVEL & EDUCATION
 CAREER DEVELOPMENT

23. ABOUT EF

24. OUR MISSION:
BREAKING DOWN BARRIERS
LANGUAGE CULTURE GEOGRAPHY

25. 450
SCHOOLS
50+ COUNTRIES
15 MILLION
STUDENTS

26. HOW CAN EF HELP YOU?

27. CONNECT
EF WEBSITE FACEBOOK LINKEDIN TWITTER YOUTUBE

28. QUESTIONS & ANSWERS

29. NEXT WEBINAR
HOW TO MASTER YOUR JOB INTERVIEW ABROAD
October 3, 2013 – 4.30 pm CET

31. REFERENCES
PICTURES
(1) http://socialmediatoday.com/leaderswest/1440796/infographic-77-all-jobs-are-posted-linkedin
(2) http://www.viralblog.com/social-media/2013-and-beyond-the-social-media-revolution/
(3) http://careerenlightenment.com/infographic-2012-social-media-recruiting
(4) http://mashable.com/2013/09/13/social-network-employers/?utm_cid=mash-com-fb-main-link
(5) http://socialmediabuff.com/tag/music/
(6) http://www.thinkstockphotos.de/royalty-free/lebenslauf-pictures
(7) http://bilgrimage.blogspot.com/2012/07/global-warming-and-food-shortages-with.html
(8) http://katywidrick.com/2010/11/22/when-to-friend-when-to-reject/
(9) http://mashable.com/2013/09/16/online-activity-unemployment/?utm_cid=mash-com-fb-main-link
(10) http://www.chicagonow.com/hoppy-times/2013/08/consistency-is-key-but-not-how-you-might-
think/
(11) http://www.construction21.eu/lietuva/
(12) http://www.buckner.org/engage/yourstory.shtml