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Jeanette Norden 교수
à 신경과학자이자 밴더빌트 (Vanderbilt University) 의과대학
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Bernd Schmitt (2012), ”The Consumer Psychology of Brands”, Journal of Consumer Psychology, 22, 7-17
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신뢰
네트워크
(Bonding & Bridging)
소속감
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가치, 표준, 인생관
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상생
Social Capital
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3. Emotional Capitalism3. Emotional Capitalism