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Webinar Title
Webinar Subtitle(1 liner)
Presenter – Instructor Name
Introduction to Mastering Google AnalyticsGetting Started with Google Analytics
Know your instructor
www.edureka.co/digital-media-analytics
Ankur Maheshwari
B.Tech-IIT,BHU
He has over 9 years of experience in digital media, web analytics
digital marketing & online product management. He has worked on
web analytics in Wipro, Evalueserve & Ozonemedia, prior to joining
Holidayiq.com and founding couponexpress.in
What will you learn today?
 What is the objective of using digital media analytics?
 Measurable Digital Media KPIs
 Different requirements by companies in different stages
 Career Prospects
 Live demo of Dashboards
www.edureka.co/digital-media-analytics
Annie’s Question
What is the main objective
of Digital Media Analytics ?
www.edureka.co/digital-media-analytics
Annie’s Answer
The main objective of digital media analytics is to measure the
performance of your digital property and report the information in such a
way that actionable insights can be deduced from those reports.
To understand this better we’ll look into the requirements by companies
at various stages:
Lets say we want to analyze an ecommerce company.
The company may see various stages in its growth phase and accordingly
its analytical requirements will change with time.
www.edureka.co/digital-media-analytics
Objective of Digital Media Analytics
Inception Growth Phase
Aiming for retention & increased market
share
 Small Initiatives
 Limited budgets
 Learn the user behavior and
their reaction to your product.
 Product Development Stage
 Validity of your product has been
established
 Rectified all the flaws that came up
during inception
 Ready to expose the final version
 How visitors interact with your
product features?
 Acquire new & relevant customers
 Now you have enough members
for your portal.
 Acquire new customers but also
ensure the sales from existing
customers.
 Focus on cost effectiveness and
profitability.
 Need to keep your product
refreshed as well as continue
exploring the new marketing
channels, innovative product &
marketing ideas to keep your
customers engaged.
www.edureka.co/digital-media-analytics
Measurable Digital Media KPIs
 Social Media Marketing
 Email Marketing
 Display Advertising
 Paid Search Advertising
 Referral Marketing
Marketing
 Products Sold
 Revenues Generated
 Average Revenue per product sold
 Average revenue per transaction
 Average number of products per
transactions
Sales/Revenues
 Website down time
 Average Speed
 Page load time
 Website specific features like you are using
some videos or audios
 User Engagements
 User Interactions
 Product Touchpoints such as Images,
Reviews, feedbacks, comparing of
products etc.
Technology
Product
Career Prospects
Typical profile of a Digital Marketing professional
Can be undergraduate from engineering, science, commerce, and statistics
Certified/trained from an online/offline platform
Could be working on google analytics, social media analytics, mobile app analytics
As per payscale.com, 10th -90th percentile salary range for internet marketing
specialist is between $ 28 K and $ 59 K; similar figure for online marketing manager
range between $ 38 K and $ 94 K
www.edureka.co/digital-media-analytics
How is the job market
Job Market
Size
• As per LinkedIn, there are 175,000 jobs available worldwide for Digital Analytics professionals
Future
Prospect
• The growth rate in marketing related-analytics hire is 67% over the past year, and 136% over the past 3 years
• As per LinkedIn, Digital analytics is among the top 5 most powerful skills to have in demand
Roles on
offer
• Digital Strategist, Digital Media Planner, Digital Media Specialist, Digital Media Analyst, Digital Media Manager
• Campaign Manager, Chief Marketing Technologist, Chief Digital Officer, Google Analytics Specialist
www.edureka.co/digital-media-analytics
Salary Range
www.edureka.co/digital-media-analytics
0
5000
10000
15000
20000
25000
30000
50000 70000 90000 110000 130000
No.ofPeople
Salary in $
Salary Range
DEMO
Dashboards – Google Analytics
Social Media Dashboard
Site Performance Report
CEO’s Dashboard
Referral Traffic Dashboard
CIO’s Dashboard
Course Introduction
Edureka's Mastering Google Analytics course:
• Edureka’s Mastering Google Analytics course provides the right skills and knowledge necessary to fully
leverage and optimize the digital web presence on the various web analytics methodologies and products
and the various moving parts which are essential for a successful online presence & measurement and
thereby meet the demands.
• Online Live Courses: 16 hours
• Assignments: 16 hours
• Project: 16 hours
• Lifetime Access + 24 X 7 Support
Go to www.edureka.co/digital-media-analytics
Batch starts from 05th December (Weekend Batch)
www.edureka.co/digital-media-analytics
Thank You
Questions/Queries/Feedback
Recording and presentation will be made available to you within 24 hours

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Getting started with Google Analytics

  • 1. Webinar Title Webinar Subtitle(1 liner) Presenter – Instructor Name Introduction to Mastering Google AnalyticsGetting Started with Google Analytics
  • 2. Know your instructor www.edureka.co/digital-media-analytics Ankur Maheshwari B.Tech-IIT,BHU He has over 9 years of experience in digital media, web analytics digital marketing & online product management. He has worked on web analytics in Wipro, Evalueserve & Ozonemedia, prior to joining Holidayiq.com and founding couponexpress.in
  • 3. What will you learn today?  What is the objective of using digital media analytics?  Measurable Digital Media KPIs  Different requirements by companies in different stages  Career Prospects  Live demo of Dashboards www.edureka.co/digital-media-analytics
  • 4. Annie’s Question What is the main objective of Digital Media Analytics ? www.edureka.co/digital-media-analytics
  • 5. Annie’s Answer The main objective of digital media analytics is to measure the performance of your digital property and report the information in such a way that actionable insights can be deduced from those reports. To understand this better we’ll look into the requirements by companies at various stages: Lets say we want to analyze an ecommerce company. The company may see various stages in its growth phase and accordingly its analytical requirements will change with time. www.edureka.co/digital-media-analytics
  • 6. Objective of Digital Media Analytics Inception Growth Phase Aiming for retention & increased market share  Small Initiatives  Limited budgets  Learn the user behavior and their reaction to your product.  Product Development Stage  Validity of your product has been established  Rectified all the flaws that came up during inception  Ready to expose the final version  How visitors interact with your product features?  Acquire new & relevant customers  Now you have enough members for your portal.  Acquire new customers but also ensure the sales from existing customers.  Focus on cost effectiveness and profitability.  Need to keep your product refreshed as well as continue exploring the new marketing channels, innovative product & marketing ideas to keep your customers engaged. www.edureka.co/digital-media-analytics
  • 7. Measurable Digital Media KPIs  Social Media Marketing  Email Marketing  Display Advertising  Paid Search Advertising  Referral Marketing Marketing  Products Sold  Revenues Generated  Average Revenue per product sold  Average revenue per transaction  Average number of products per transactions Sales/Revenues  Website down time  Average Speed  Page load time  Website specific features like you are using some videos or audios  User Engagements  User Interactions  Product Touchpoints such as Images, Reviews, feedbacks, comparing of products etc. Technology Product
  • 9. Typical profile of a Digital Marketing professional Can be undergraduate from engineering, science, commerce, and statistics Certified/trained from an online/offline platform Could be working on google analytics, social media analytics, mobile app analytics As per payscale.com, 10th -90th percentile salary range for internet marketing specialist is between $ 28 K and $ 59 K; similar figure for online marketing manager range between $ 38 K and $ 94 K www.edureka.co/digital-media-analytics
  • 10. How is the job market Job Market Size • As per LinkedIn, there are 175,000 jobs available worldwide for Digital Analytics professionals Future Prospect • The growth rate in marketing related-analytics hire is 67% over the past year, and 136% over the past 3 years • As per LinkedIn, Digital analytics is among the top 5 most powerful skills to have in demand Roles on offer • Digital Strategist, Digital Media Planner, Digital Media Specialist, Digital Media Analyst, Digital Media Manager • Campaign Manager, Chief Marketing Technologist, Chief Digital Officer, Google Analytics Specialist www.edureka.co/digital-media-analytics
  • 12. DEMO
  • 19. Course Introduction Edureka's Mastering Google Analytics course: • Edureka’s Mastering Google Analytics course provides the right skills and knowledge necessary to fully leverage and optimize the digital web presence on the various web analytics methodologies and products and the various moving parts which are essential for a successful online presence & measurement and thereby meet the demands. • Online Live Courses: 16 hours • Assignments: 16 hours • Project: 16 hours • Lifetime Access + 24 X 7 Support Go to www.edureka.co/digital-media-analytics Batch starts from 05th December (Weekend Batch) www.edureka.co/digital-media-analytics
  • 20. Thank You Questions/Queries/Feedback Recording and presentation will be made available to you within 24 hours