1. Webinar Title
Webinar Subtitle(1 liner)
Presenter – Instructor Name
Introduction to Mastering Google AnalyticsGetting Started with Google Analytics
2. Know your instructor
www.edureka.co/digital-media-analytics
Ankur Maheshwari
B.Tech-IIT,BHU
He has over 9 years of experience in digital media, web analytics
digital marketing & online product management. He has worked on
web analytics in Wipro, Evalueserve & Ozonemedia, prior to joining
Holidayiq.com and founding couponexpress.in
3. What will you learn today?
What is the objective of using digital media analytics?
Measurable Digital Media KPIs
Different requirements by companies in different stages
Career Prospects
Live demo of Dashboards
www.edureka.co/digital-media-analytics
4. Annie’s Question
What is the main objective
of Digital Media Analytics ?
www.edureka.co/digital-media-analytics
5. Annie’s Answer
The main objective of digital media analytics is to measure the
performance of your digital property and report the information in such a
way that actionable insights can be deduced from those reports.
To understand this better we’ll look into the requirements by companies
at various stages:
Lets say we want to analyze an ecommerce company.
The company may see various stages in its growth phase and accordingly
its analytical requirements will change with time.
www.edureka.co/digital-media-analytics
6. Objective of Digital Media Analytics
Inception Growth Phase
Aiming for retention & increased market
share
Small Initiatives
Limited budgets
Learn the user behavior and
their reaction to your product.
Product Development Stage
Validity of your product has been
established
Rectified all the flaws that came up
during inception
Ready to expose the final version
How visitors interact with your
product features?
Acquire new & relevant customers
Now you have enough members
for your portal.
Acquire new customers but also
ensure the sales from existing
customers.
Focus on cost effectiveness and
profitability.
Need to keep your product
refreshed as well as continue
exploring the new marketing
channels, innovative product &
marketing ideas to keep your
customers engaged.
www.edureka.co/digital-media-analytics
7. Measurable Digital Media KPIs
Social Media Marketing
Email Marketing
Display Advertising
Paid Search Advertising
Referral Marketing
Marketing
Products Sold
Revenues Generated
Average Revenue per product sold
Average revenue per transaction
Average number of products per
transactions
Sales/Revenues
Website down time
Average Speed
Page load time
Website specific features like you are using
some videos or audios
User Engagements
User Interactions
Product Touchpoints such as Images,
Reviews, feedbacks, comparing of
products etc.
Technology
Product
9. Typical profile of a Digital Marketing professional
Can be undergraduate from engineering, science, commerce, and statistics
Certified/trained from an online/offline platform
Could be working on google analytics, social media analytics, mobile app analytics
As per payscale.com, 10th -90th percentile salary range for internet marketing
specialist is between $ 28 K and $ 59 K; similar figure for online marketing manager
range between $ 38 K and $ 94 K
www.edureka.co/digital-media-analytics
10. How is the job market
Job Market
Size
• As per LinkedIn, there are 175,000 jobs available worldwide for Digital Analytics professionals
Future
Prospect
• The growth rate in marketing related-analytics hire is 67% over the past year, and 136% over the past 3 years
• As per LinkedIn, Digital analytics is among the top 5 most powerful skills to have in demand
Roles on
offer
• Digital Strategist, Digital Media Planner, Digital Media Specialist, Digital Media Analyst, Digital Media Manager
• Campaign Manager, Chief Marketing Technologist, Chief Digital Officer, Google Analytics Specialist
www.edureka.co/digital-media-analytics
19. Course Introduction
Edureka's Mastering Google Analytics course:
• Edureka’s Mastering Google Analytics course provides the right skills and knowledge necessary to fully
leverage and optimize the digital web presence on the various web analytics methodologies and products
and the various moving parts which are essential for a successful online presence & measurement and
thereby meet the demands.
• Online Live Courses: 16 hours
• Assignments: 16 hours
• Project: 16 hours
• Lifetime Access + 24 X 7 Support
Go to www.edureka.co/digital-media-analytics
Batch starts from 05th December (Weekend Batch)
www.edureka.co/digital-media-analytics