Hubert Deitmers talks about the BIC Mentality of Dutch Entrepreneurs as an alternative for the VOC Mentality which is (rightly so) criticized as a phrase.

1. BIC Mentality
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2. BIC Mentality
Believe - Innovate - Collaborate
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3. Believe
“ Pour your heart into it. ”
Howard Schultz
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5. Innovation does not mean
you need to create
something new.
Technological innovation ≠ Business model innovation.
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6. No cure, no pay.
When enough people take the massive discount as communicated,
the deal goes on.
Groupon takes 50% of the revenue.
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7. Ad-based, freemium.
Basic music streaming is offered for free.
Advertisers pay to cover the costs.
A small percentage does already pay for a premium service.
Revenue split Publisher.
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8. Free with in-app sales.
By offering the game for free.
Addictive experience leads to users paying for extras.
An intermediate credit system is used to lose real-world value
perception of virtual goods.
80% of revenue comes from in-app sales.
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9. Marketplace for
fund seekers.
Fund seekers get exposure to connect with a crowd of ‘backers’.
People backing a project get rewarded,
depending on pledged amount.
Kickstarter takes 5% of the funding as a commission.
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11. Collaboration
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12. Follow your passion.
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