1. Name of group members: Yip Chin Seng (0311956)
Lee Yuan June (0311128)
Kelvin Chiew Kah Kheng (0311848)
Module: Assignment 1
Session: January 2013

2. 1. Introduction
1.1 Name of company
After discuss with my business partner Kelvin and June, we decided to
name our company as the ECO-mobile SDN BHD. ECO-mobile is a local
and newly established company in Malaysia.
1.2 Nature of business
Basically, ECO-mobile is running a phone accessories business. ECO-
mobile is act as the manufacturer and also the distributor. ECO-mobile
produces eco phone accessories and selling other phone accessories
such as phone charger, phone replacement battery and so on.
1.3 Industry profile
Malaysia’s phone accessories industry has a long-standing reputation as
a high quality, low cost producer and increasingly the delivery of high
quality value-added and speciality products. The Malaysian phone
accessories industry has grown rapidly in recent years. Growth is seen
not only in terms of numbers but more visible in terms of size, investment
on structure and modernization in operation. It is because mobile phone is
a trend and modern people cannot live without mobile phone.
1.4 Location of the business
ECO-mobile SDN BHD is located in the Bukit Bintang which is the well
known area in Kuala Lumpur. Bukit Bintang is the main shopping and
entertainment area in Kuala Lumpur. Furthermore, people nowadays are
attracted for the shopping mall, fine dining and so on. From the map
attached, ECO-mobile Sdn Bhd is surrounded by shopping malls such as
Pavilion, Times Square and Sungai Wang. The business is growing
rapidly because these places are always visited by peoples.

3. 1.5 Factor in selecting the proposed business
There are few reasons that ECO-mobile is chosen as the proposed
business. The first reason is peoples nowadays own a mobile phone and
they cannot live with a mobile phone, so ECO-mobile selling the phone
accessories for every types of mobile phone or smart phone such as
Apple, Samsung, Sony and so on. Besides that, most of the teenager who
own a phone would like to decorate their phone with a beautiful and nice
phone case so that ECO-mobile will also selling phone case with various
design. Furthermore, ECO-mobile also selling eco product such as eco
phone case. Lastly, ECO-mobile is one of the companies generate a high
profit in a short period of time. Therefore, there are some values to do
research on it.
Location of ECO-mobile SDN BHD

4. 2. Market Analysis
2.1 Market size
Our branch is located in Sunway Pyramid, along the Asian Avenue which is
the peak area of the shopping centre. The target market is teenagers with our
estimated yearly income of RM240,000. On the other hand, our main
company in the Bukit Bintang area would target more on family users and
teenagers with the revenue of RM1000,000 per year. With the advertisement
and promotion on older accessories it may boost the amount of RM250,000
per year.
2.2 Potential Competitors
The main group of potential competitors is the other phone accessories
retailer which is located in the same area in both Asian Avenue and Bukit
Bintang. In this case, the other retailer for the phone accessories may range
from small individual business to bigger branch such as Belkin and Melkco.
Unlike other business, smartphone accessories competitors are more
advanced that they may offer higher quality and uniqueness items.
2.3 Competitors Strength and Weakness
As the strength of the competitors, they are very strong in getting nicely
designed phone case and in an affordable price. While in the weakness
aspect, they tend to more focus on the design but forget about the quality of
their product, this gives us more advantages to attract the customers as our
phone cases are more environmental friendly and in good quality.
2.4 Customers and Their Background
We mainly target on teenagers that study in secondary school or in university
with either working or not working. Besides, these teenagers would probably
from Bukit Bintang and Subang area and have more demand on quality and
uniqueness of the products as our products are manufactured eco friendly
and thus it add some uniqueness.

5. Marketing
Strategy of
Eco Mobile
SDN BHD
price
promotion
product
place
3. Marketing Strategies
In the area Bukit Bintang of Kuala Lumpur, there are lots of competitors
around in the area as phone accessory seller. Most of the competitors operate
the same products and service that has a same target market, which is main
group of teenagers. The strengths of the competitors may get the stock by
lower price from the wholesaler. Most of the competitors are selling their
products by setting the booth in the gigantic mall with various kinds of
promotion. Beside in strengths, all of the competitors have their weakness in
their business. The weaknesses of the competitors are the quality of the
products and the type of the material used to produce their products. Our
products are produced based on 3R concept, we have an advantage of this.
Most of the customers are confidence with the quality of the product from Eco
Mobile SDN BHD.
To be successful in markets in which economic growth has leveled and in
which there exist many competitors who follow the marketing concept, a well-
developed strategy is required. The marketing strategies consist of four keys
of variables well known as 4Ps marketing strategy.

6. 4. Management Strategies
4.1 Legal Structure
Our business uses partnership structure as we both require a small amount of
capital to start our business and we are able to divide the losses together.
Moreover, we know each other very well and believe that we can cooperate
together so that we may divide our work. Besides, the decision making is
easier.
4.2 Job Scope
General
Manager
Assistant
General
Manager
General
Supervisor
Human
Resources
Supervisor
Accounting
Supervisor
Research &
Development
Supervisor
Marketing
Supervisor

7. 4.3 Manpower
Accounting Clerk 3 person
Sales Officer 2 person
Designer 2 person
Machine Operator 1 person
General Manager Determine the goals and plan out
suitable strategy in order to
achieve the goals.
Assistant General Manager To prevent the strategy from
straying off the path and assist
general manager in planning.
General Supervisor Projecting the goals to all the
supervisors and make sure the
supervisors complete their role.
Human Resources Supervisor Recruit staff member, make
improvement on how the staff
works and settle compliant about
the staff.
Accounting Supervisor Calculate the monthly expenses,
analyses the monthly income and
report sales taxes to general
supervisor.
Research & Development
Supervisor
Develop new ideas for the
products without straying off from
the objectives and make research
on current trend of accessories.
Marketing Supervisor Plan new strategies or campaign
for the market and analyses
current competitor weakness.

8. 5. Financial Plan
5.1 Sales Forecast
According to the forecast, the profit earn are increasing year by year. This is
because we have the confidence that our company will be more stable and
popular.
Year Month
Sales
Forecast (RM)
1 1 20,000
2 22,000
3 23,000
4 17,000
5 21,000
6 18,000
7 19,000
8 19,000
9 20,100
10 23,000
11 24,000
12 25.000
Total 251,100
Year Month
Sales
Forecast (RM)
2 1 23,000
2 25,000
3 25,000
4 23,000
5 22,000
6 21,000
7 20,500
8 20,500
9 21,100
10 24,000
11 25,000
12 26,000
Total 276,100

9. Year Month
Sales Forecast
(RM)
3 1 25,000
2 25,100
3 26,000
4 27,000
5 24,000
6 23,900
7 25,000
8 25,000
9 24,500
10 23,500
11 24,000
12 25.000
Total 298,000

10. Summary
In conclusion, ECO-mobile will have well performance after the
business started. The crucial factors that lead to well performance of ECO-
mobile are the marketing plan, financial plan, and operation plan. In terms of
competitors, there are a lot of competitors in phone accessories industry as
discussed in the earlier part. Therefore, the company should always observe
its competitors and do market survey in order to improve the products and
services. The recommendation given to ECO-mobile is to have more
promotions and ask for feedback from customers.
The main objective of the company is to give the best quality of
products and services to its customers. It is compatible to its mission and
vision in order to achieve the goals of the company.