Highlights of the first quarter of 2015. Net sales increased to SEK 29,087m (25,629). The sales increase is a result of strong positive currency translation. Sales increased by 13.5%, of which -0.5% was organic sales, 0.1% acquisitions and 13.9% currencies.

1. Q1 Report
April 24, 2015
Q1 Report
April 24, 2015
Keith McLoughlin, President and CEO
Tomas Eliasson, CFO
Keith McLoughlin, President and CEO
Tomas Eliasson, CFO

2. (SEKm) Q1 2014 Q1 2015 Change %
Sales 25,629 29,087 +13.5%
Organic growth -0.5%
Acquired growth 0.1%
Currency 13.9%
EBIT 731 516 -29.4%
Margin % 2.9 1.8 -1.1%
EPS 1.50 1.18 -21.3%
Q1 Highlights
• Continued mix improvement
– Continued growth in Europe
– Good performance in Latin America,
Asia/Pacific and Professional
– Currency translation effects
• EBIT of SEK 516m
– Price/mix improvements partly
offset lower volumes
– Earnings improvement in EMEA
– Negative impact from the results in
North American operations
– Unfavourable currency impact
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
Q113
Q213
Q313
Q413
Q114
Q214
Q314
Q414
Q115
2
EBIT %

3. Market highlights
• New Frigidaire Professional line to be launched in North America
– High-end brand with professional-inspired look and performance
– Fills strategic place in the existing portfolio with potential to drive
future growth in the North American market
• Electrolux largest launch of the Westinghouse brand in Australia
– The range comprises kitchen appliances targeting the mass segments
– Over 400 retailers attended the event in Sydney and Melbourne in March 2015
3

4. Sales in Local Currencies
95,000
100,000
105,000
110,000
115,000
120,000
125,000
-6%
-4%
-2%
0%
2%
4%
6%
8%
2011 2012 2013 2014 2015
Organic growth % Acquired growth % Sales in local currencies, 12M rolling
4
Growth%
SalesSEK

5. Major Appliances EMEA
• Strong margin improvement
– Positive organic growth of 3.0%
– Improved markets in Western Europe
but demand in Eastern Europe
impacted by decline in Russia
– Continued positive mix trend –
increased sales in built-in segments
– Ongoing cost improvement and
increased efficiency
– Currency and price pressure affect
earnings
5
(SEKm) Q1 2014 Q1 2015 Change %
Sales 7,865 8,608 9.4%
Organic growth 3.0%
Currency 6.4%
EBIT 142 371 161.3%
Margin % 1.8 4.3 2.5%
EBIT %
-1%
0%
1%
2%
3%
4%
5%
6%
7%
Q113 Q213 Q313 Q413 Q114 Q214 Q314 Q414 Q115

6. -20%
-15%
-10%
-5%
0%
5%
10%
2006 2007 2008 2009 2010 2011 2012 2013
European White Goods Market
6Core White market development %
W. Eur. +4 +1 +1 +5 +1 +1 -1 -5 -4 -4 -5 -8 -9 -9 -4 -2 +1 0 0 0 -2 -2 -3 -3 -2 -4 -2 -2 -3 0 -1 -1 +2 +1 +1 +3 +4
E. Eur. +1 +9 +6 +7 +14 +5 +5 +10 +6 +5 +4 -15 -31 -30 -26 -17 -7 +1 +5 +13 +13 +12 +7 +9 +5 +3 +2 +2 +3 +2 +1 -2 +4 +1 -4 +1 -10
Quarterly comparison y-o-y
2014 2015

7. Major Appliances North America
• Slow start of the year
– Sales volumes impacted by
seasonally weak market
– Lower sales of air-conditioning
– Earnings continued to be impacted by
the product transition to comply with
new energy requirements
– Continued ramp-up costs and
inefficiencies within the new cooking
plant in Memphis
– Actions initiated to restore profitability
7
(SEKm) Q1 2014 Q1 2015 Change %
Sales 7,664 9,313 21.5%
Organic growth -3.6%
Currency 25.1%
EBIT 382 -57 nm
Margin % 5.0 -0.6 nm
EBIT %
-2%
0%
2%
4%
6%
8%
10%
Q113 Q213 Q313 Q413 Q114 Q214 Q314 Q414 Q115

8. -20%
-15%
-10%
-5%
0%
5%
10%
15%
2008 2009 2010 2011 2012 2013
North American White Goods Market
8
Quarterly comparison y-o-y
2014 2015

9. Major Appliances Latin America
• Good performance in challenging
markets
– Positive organic growth of 2%
– Weak market conditions in Brazil and
other Latin American countries
– Price increases mitigated to a large
extent negative currency effects
– Continued measures to adjust cost
base in a deteriorating market
9
(SEKm) Q1 2014 Q1 2015 Change %
Sales 4,790 5,261 9.8%
Organic growth 2.0%
Currency 7.8%
EBIT 211 177 -16.1%
Margin % 4.4 3.4 -1.0%
EBIT %
0%
2%
4%
6%
8%
10%
Q113 Q213 Q313 Q413 Q114 Q214 Q314 Q414 Q115

10. Major Appliances Asia Pacific
• Earnings improvement in soft
markets
– Higher volumes in Australia and Asia
while China declined
– Negative mix in Australia
– Lower product and transportation
costs had a positive impact on
earnings
– BeefEater integration proceeding well
10
(SEKm) Q1 2014 Q1 2015 Change %
Sales 1,928 2,241 16.2%
Organic growth -2.3%
Acquired growth 1.0%
Currency 17.5%
EBIT 11 52 nm
Margin 0.6 2.3 1.7%
EBIT %
0%
2%
4%
6%
8%
10%
12%
Q113 Q213 Q313 Q413 Q114 Q214 Q314 Q414 Q115

11. Small Appliances
• Seasonally weak quarter
– Sales impacted by lower volumes in
the US and Latin America
– Positive mix due to focus on more
profitable new range products
– Continued growth in SDA (Small
domestic appliances)
– Currencies continue to have a
negative effect
– Cost reduction activities continuing
11
(SEKm) Q1 2014 Q1 2015 Change %
Sales 2,001 2,139 6.9%
Organic growth -5.5%
Currency 12.4%
EBIT 33 -8 nm
Margin % 1.6 -0.4 nm
EBIT %
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
Q113 Q213 Q313 Q413 Q114 Q214 Q314 Q414 Q115

12. Professional Products
• Good margin development
– Organic growth of +3.0%
– Higher sales volumes and increased
market share
– Sales increased in Western Europe
and in emerging markets
– Strategic initiatives to grow in new
markets and segments
– Improved profitability thanks to
higher sales volumes and efficiency
gains
– Announced acquisition of Veetsan
12
(SEKm) Q1 2014 Q1 2015 Change %
Sales 1,380 1,525 10.5%
Organic growth 3.0%
Currency 7.5%
EBIT 126 170 34.9%
Margin % 9.1 11.1 2.0%
EBIT %
0%
2%
4%
6%
8%
10%
12%
14%
Q113 Q213 Q313 Q413 Q114 Q214 Q314 Q414 Q115

13. Financials
Q1-15
Financials
Q1-15
Tomas Eliasson, CFOTomas Eliasson, CFO

14. Financials
14
SEKm Q1 2014 Q1 2015 Change
Sales 25,629 29,087 +13.5%
Organic 4.5% -0.5%
Acquired - 0.1%
Currency -3.3% 13.9%
EBIT 731 516 -29.4%
EBIT margin % 2.9 1.8 -
Op cash flow after investments -123 -383 n.m.
EPS 1.50 1.18 -21.3%

15. Q1 Sales and EBIT bridge
15 *Other includes SEK 17m costs related to the GE transaction booked in Group common cost
SEKm Q1 2014 Volume Price/Mix Currency
Translation
Currency
Transaction
Acq Other* Q1 2015
Net sales 25,629 -1,321 1,185 3,572 - 22 - 29,087
Growth - -4.5% +4.0% +13.9% - +0.1% - 13.5%
EBIT 731 -217 297 144 -422 0 -17 516
EBIT 2.9% -16.4% 25.1% 4.0% - - - 1.8%
Accretion 0.1% -1.5% 0.0% -0.1%
Organic
0.3 %

16. Currency Effects
16
Major transaction effects by, SEKm Q1 Q2 Q3 Q4
BRL -140
RUB -80
CLP -45
ARS -40
Total -422
Translation effects, SEKm Q1 Q2 Q3 Q4
Total 144
Total currency effects, SEKm -278
Price/mix effect 297

17. Pre-Closure Transaction Cost GEA
17
Total 2014 2015
Transaction (EBIT
Group)
M&A advisory,
lawyers, auditors
~300m 110m 190m
Integration (EBIT
EMA NA)
Integration team
and external
consultants
~180m 50m 130m
Funding (finance
net) *)
Bridge facility ~240m - 240m
Total estimated
cost
~720m 160m 560m
*) Incurred finance cost capitalized, recognised at closing

18. Q1 Cash Flow
18
SEKm 2014 Q1 2015 Q1
Operations 1,706 1,566
Net operating
working capital
589 264
Other operating assets
and liabilities
-1,749 -1,418
Investments -669 -795
Cash flow after investments -123 -383
*Operating cash flow after investments

19. Cash flow, 2012-2015
19
SEKm
-4,000
-3,000
-2,000
-1,000
0
1,000
2,000
3,000
4,000
5,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2012 2013 2014 2015
Cash flow after investments

20. Outlook and
summary
Outlook and
summary
Keith McLoughlin, President and CEO
Tomas Eliasson, CFO
Keith McLoughlin, President and CEO
Tomas Eliasson, CFO

21. Outlook
21
Q2 2015 FY 2015 Comments
Market volumes Flat
Slightly
Positive
Positive growth in NA and Europe
Latin America negative
Price/Mix
Slightly
Positive
Slightly
Positive
Latin America and North America positive
Europe: positive product mix
Asia/Pacific: positive product mix
Raw-material
costs
Positive Positive FY: ≥ SEK 500m
Cost savings
SEK 250-
300m
SEK
1.0 – 1.2bn
Efficiencies from global operations,
manufacturing footprint and modularization
Capex Stable Stable FY: ≤ SEK 4bn

22. 22
2222
Q&A

23. Summary Q1
 Strong performance in EMEA, Professional Products and good
performance in Latin America
 Mix improvements in most business areas
 Price increases and mix improvements partly mitigated currency
headwinds
 Earnings impacted by the operations in North America due to transition
costs and inefficiencies due to the ramp-up of new cooking plant
 Cost synergies from the pending GE Appliances have been revised
upwards to USD 350m
23

24. 24
Factors affecting forward-
looking statements
Factors affecting forward-looking statements
This presentation contains “forward-looking” statements within the
meaning of the US Private Securities Litigation Reform Act of 1995. Such
statements include, among others, the financial goals and targets of
Electrolux for future periods and future business and financial plans.
These statements are based on current expectations and are subject to
risks and uncertainties that could cause actual results to differ materially
due to a variety of factors. These factors include, but may not be limited
to the following: consumer demand and market conditions in the
geographical areas and industries in which Electrolux operates, effects of
currency fluctuations, competitive pressures to reduce prices, significant
loss of business from major retailers, the success in developing new
products and marketing initiatives, developments in product liability
litigation, progress in achieving operational and capital efficiency goals,
the success in identifying growth opportunities and acquisition candidates
and the integration of these opportunities with existing businesses,
progress in achieving structural and supply-chain reorganization goals.