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Alberto Zanata 
Head of Professional 
Products 
Professional 
Products
Some of our global customers 
2 
Every day Electrolux Professional kitchens 
serve over 100 million meals in 
350,000 restaurants 
110,000 staff canteens 
170,000 hotels and resorts 
85,000 schools and public institutions 
65,000 hospitals 
20,000 pubs and cafés 
Electrolux Professional supplies laundry equipment 
to 1,000 hotels per year 
More than 3,000 Commercial Laundries worldwide use laundry 
solutions from Electrolux Professional 
More than 500 wet-cleaning installations worldwide 
Around 700 ships use laundry solutions from Electrolux 
Professional
Net sales 
SEKm 
5,550 
Electrolux Professional Products 
In brief 
Plant locations in Europe 
Italy: Vallenoncello 
Sweden: Ljungby 
France: Aubusson, St. Vallier, Troyes 
Switzerland: Sursee 
Plant location 
Thailand: Rayong 
Manufacturing plants 
Employees 
2,595 
3 
Thousands 
of B2B food 
and laundry 
customers 
Customer Care in 
140 
countries 
[2013]
Current market situation 
November 2014
Organic sales, Jan-Sep 2014 vs. 2013 
+ 13 % 
+ 6 % 
+ 19 % 
+ 13 % 
+ 4 % 
+ 18 % 
- 1 % 
- 3 %
Regional sales mix evolution 2008-2013 
65% 
14% 
22% 
Western 
Europe 
Other mature countries 
(US, Japan, Oceania) 
Growth 
markets 
Electrolux Professional 
2013 Net Sales 
Electrolux Professional 
2008 Net Sales 
74% 
9% 
17%
7 
Net sales, SEKm 
4,400 
(4,006) 
EBIT, SEKm 
482 
(338) 
EBIT% 
11 
(8.4) 
Sales growth 
+7% 
Electrolux Professional 
January-September 2014
• His restaurant Långbro Värdshus 
outside Stockholm 
• Fredrik Eriksson, well-known 
chef in Sweden 
A case story 
- our USP - 
a sustainable 
growth
Monitor his running costs 
BILL 
$ 
BILL 
$ 
BILL 
$
Fredrik re-did his restaurant kitchen
-40% 
Significant savings
Eco-driving the restaurant kitchen 
Another 
-7% 
on the 
electricity bill
Triple bottom-line 
Sustainable 
business 
People Planet 
Profit
It is our mission to make our customers’ 
life easier and more profitable
Laundry solutions 
with decreased running costs 
50% 
water savings
A healthy barrier between clean and dirty
HSG Panini Grill increases 
our customers’ productivity 
Combines grill, induction and micro wave techniques 
for the perfect toast in less than half the time 
compared to competition 
More than 20,000 installed worldwide 
17
Carlsberg DraughtMaster ™ 
”Bag in box in a fridge” 
More than 80,000 installed worldwide
Sustainability recognitions 
in Electrolux Professional 
Energy 
Safety
Relevent to consumers’ wallets? 
Source: Nielsen’s 2014 Global Survey on Corporate Social Responsibility 
55% say yes 
- especially in emerging markets 
Asia- 
Pacific 
64% 
Latin 
America 
63% 
Middle 
East/Africa 
64% 
North 
America 
42% 
Europe 
40%
• Many innovative technologies are 
born in the Professional industry 
where performance can justify 
higher investments 
• These technologies can be adapted to 
the consumer market resulting 
in products with great functionality and 
competitive advantages – in food and 
laundry 
21 
The 
professional 
heritage and 
the rest of the 
Group
Developed for professionals Adapted for consumers 
The professional heritage 
22
23 
Profitable 
growth 
Operational 
excellence 
Innovation 
People & Leadership 
Continue sustainable 
innovations 
Talent management 
Sustainable 
sourcing and 
manufacturing 
Easy to deal with 
and Chains 
Growth markets, 
North America 
Organic and 
M&A growth 
Professional 
Products 
Growth drivers
Driving innovation through products 
Examples of launches 
24 
90% 93% 100% 
2013 2014 2015 
Laundry 
Food 50% 55% 60% 
The % of the product portoflio renewed since 2010
Partnership with WORLDCHEF 
2014 Global Partnership with WORLDCHEF 
25 
11 million chefs in 83 countries 
Electrolux/WACS training kitchens 
focusing sustainable cooking
26
Presentations Electrolux Capital Markets Day 2014 - By Alberto Zanata

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Presentations Electrolux Capital Markets Day 2014 - By Alberto Zanata

  • 1. Alberto Zanata Head of Professional Products Professional Products
  • 2. Some of our global customers 2 Every day Electrolux Professional kitchens serve over 100 million meals in 350,000 restaurants 110,000 staff canteens 170,000 hotels and resorts 85,000 schools and public institutions 65,000 hospitals 20,000 pubs and cafés Electrolux Professional supplies laundry equipment to 1,000 hotels per year More than 3,000 Commercial Laundries worldwide use laundry solutions from Electrolux Professional More than 500 wet-cleaning installations worldwide Around 700 ships use laundry solutions from Electrolux Professional
  • 3. Net sales SEKm 5,550 Electrolux Professional Products In brief Plant locations in Europe Italy: Vallenoncello Sweden: Ljungby France: Aubusson, St. Vallier, Troyes Switzerland: Sursee Plant location Thailand: Rayong Manufacturing plants Employees 2,595 3 Thousands of B2B food and laundry customers Customer Care in 140 countries [2013]
  • 4. Current market situation November 2014
  • 5. Organic sales, Jan-Sep 2014 vs. 2013 + 13 % + 6 % + 19 % + 13 % + 4 % + 18 % - 1 % - 3 %
  • 6. Regional sales mix evolution 2008-2013 65% 14% 22% Western Europe Other mature countries (US, Japan, Oceania) Growth markets Electrolux Professional 2013 Net Sales Electrolux Professional 2008 Net Sales 74% 9% 17%
  • 7. 7 Net sales, SEKm 4,400 (4,006) EBIT, SEKm 482 (338) EBIT% 11 (8.4) Sales growth +7% Electrolux Professional January-September 2014
  • 8. • His restaurant Långbro Värdshus outside Stockholm • Fredrik Eriksson, well-known chef in Sweden A case story - our USP - a sustainable growth
  • 9. Monitor his running costs BILL $ BILL $ BILL $
  • 10. Fredrik re-did his restaurant kitchen
  • 12. Eco-driving the restaurant kitchen Another -7% on the electricity bill
  • 13. Triple bottom-line Sustainable business People Planet Profit
  • 14. It is our mission to make our customers’ life easier and more profitable
  • 15. Laundry solutions with decreased running costs 50% water savings
  • 16. A healthy barrier between clean and dirty
  • 17. HSG Panini Grill increases our customers’ productivity Combines grill, induction and micro wave techniques for the perfect toast in less than half the time compared to competition More than 20,000 installed worldwide 17
  • 18. Carlsberg DraughtMaster ™ ”Bag in box in a fridge” More than 80,000 installed worldwide
  • 19. Sustainability recognitions in Electrolux Professional Energy Safety
  • 20. Relevent to consumers’ wallets? Source: Nielsen’s 2014 Global Survey on Corporate Social Responsibility 55% say yes - especially in emerging markets Asia- Pacific 64% Latin America 63% Middle East/Africa 64% North America 42% Europe 40%
  • 21. • Many innovative technologies are born in the Professional industry where performance can justify higher investments • These technologies can be adapted to the consumer market resulting in products with great functionality and competitive advantages – in food and laundry 21 The professional heritage and the rest of the Group
  • 22. Developed for professionals Adapted for consumers The professional heritage 22
  • 23. 23 Profitable growth Operational excellence Innovation People & Leadership Continue sustainable innovations Talent management Sustainable sourcing and manufacturing Easy to deal with and Chains Growth markets, North America Organic and M&A growth Professional Products Growth drivers
  • 24. Driving innovation through products Examples of launches 24 90% 93% 100% 2013 2014 2015 Laundry Food 50% 55% 60% The % of the product portoflio renewed since 2010
  • 25. Partnership with WORLDCHEF 2014 Global Partnership with WORLDCHEF 25 11 million chefs in 83 countries Electrolux/WACS training kitchens focusing sustainable cooking
  • 26. 26