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       rct rivierenland
       voor ondernemers door ondernemers




    Workshop Rivierenland – 17/01/2013
 
2	
  
3
http://www.7ideas.net/
•  Quick	
  search?	
  /	
  Be0er	
  search	
  /	
  Systema5c	
  search	
  :	
  
   Treasure	
  hun5ng!	
  
•  Crea5ve	
  search	
  a=tude!	
  is	
  most	
  important	
  
•  3	
  parts:	
  
    v 	
  Effec5ve	
  search	
  
    v 	
  Innova5ve	
  search	
  
    v 	
  CSI	
  on	
  internet	
  
 
6	
  
1. Effective search
1.	
  Shut	
  down	
  




                          	
  
                         8	
  
 
9	
  
Shut	
  down	
  
       synonyms	
  
      transla5ons	
  
broader	
  -­‐	
  narrower	
  	
  
          other?	
  

                                       	
  
                                     10	
  
Synonyms	
  green/sustainable	
  




                                    11
Translate	
  




http://translate.google.com/translate_t#
                                                           12
9	
  windows
                                                      	
  




http://translate.google.com/translate_t#
                                                             13
Shut	
  down	
  
       synonyms	
  
      transla5ons	
  
broader	
  -­‐	
  narrower	
  	
  
          other?	
  

                                       	
  
                                     14	
  
Imagine	
  the	
  answer
                       	
  




                              15
Imagine	
  the	
  answer
                       	
  




                              16
Probeer	
  zelf	
  
       synonyms	
  
      transla5ons	
  
broader	
  -­‐	
  narrower	
  	
  
          other?	
  

                                       	
  
                                     17	
  
2.	
  Google	
  




                     	
  
                   18	
  
2.	
  Google	
  simplicity	
  




                                   	
  
                                 19	
  
2.	
  Google	
  advanced	
  




http://www.google.nl/advanced_search?hl=nl                 	
  
                                                         20	
  
2.	
  Google	
  operators	
  




http://www.google.nl/advanced_search?hl=nl                  	
  
                                                          21	
  
2.	
  Google	
  operators	
  




http://deinternetmarketeer.be/2008/01/07/geavanceerd-zoeken-met-google/#allinurl     	
  
                                                                                   22	
  
2.	
  Google	
  operators	
  




http://www.google.com/help/features.html                     	
  
                                                           23	
  
Google	
  extra	
  




http://google.startpagina.nl/
                                                      24
3.	
  Deep	
  /	
  invisible	
  web	
  




                                            	
  
                                          25	
  
3.	
  Deep	
  /	
  invisible	
  web	
  

•  Why	
  
•  File	
  types	
  
•  How	
  access	
  the	
  
   deep	
  web?	
  
•  …	
  



  http://www.completeplanet.com/ - http://www.scirus.com/           	
  
                                                                  26	
  
4.	
  Internet	
  daDng	
  




                                	
  
                              27	
  
4.	
  Internet	
  daDng	
  

•  There	
  is	
  always	
  a	
  person	
  who	
  has	
  a	
  complete	
  
   site	
  about	
  the	
  topic	
  your	
  searching.	
  
•  Go	
  for	
  gold!	
  
•  Weblogs	
  –	
  blog	
  roll	
  
•  h0p://delicious.com/	
  	
  
•  Smart	
  mul5plica5on:	
  	
  



                                                                               	
  
                                                                             28	
  
 
29	
  
5.	
  Formats	
  
•  Google	
  algorithm	
  
•  First	
  20	
  search	
  results	
  
•  Profile	
  of	
  a	
  hidden,	
  superior	
  site	
  

         More	
  than	
  HTML:	
  	
  ppt	
  /	
  pdf	
  /	
  slideshare	
  /	
  …	
  


         More	
  than	
  sites:	
  blogs	
  /	
  books	
  /	
  images	
  /	
  video	
  /	
  ...	
  




                                                                                                        	
  
                                                                                                      30	
  
5.	
  Formats	
  




                    31
5.	
  Formats	
  




                    32
5.	
  Formats	
  in	
  one	
  site	
  




http://www.browsys.com/finder/
                                                                 33
34	
  
2. Innovative search
1.	
  Shut	
  down	
  




                           	
  
                         36	
  
1.	
  Solo	
  brainstorm	
  




                               37
15	
  tools	
  for	
  solo	
  brainstorming	
  




http://www.7ideas.net/solo-brainstorming/                    	
  
                                                           38	
  
Happily	
  living	
  at	
  a	
  highway	
  
   green / invisible / cradle to cradle / design / city / hybrid
 temporary / multifunctional / sustainable / 2.0. / future of …
  car free / automatic / quiet / private / experience / energy
  generating / legendary / floating / dynamic / virtual / multi-
      color / moving / chameleon / solar / self / fly / light
 asymmetric / underground / guerrilla / living above or under
  user generated / all in one / peer to peer / rent a highway
highway house / highway art / highway party / highway dating
    smart road / roof highway / fly highway / my personal
          highway / highway mall / DIY highway / …




                                                              39
Exercise	
     	
  
Imagine	
  soluDon	
  /	
  innovaDon    	
  
  (not	
  your	
  iniDal	
  quesDon)
                                   	
  



                                                 	
  
                                               40	
  
2.	
  InnovaDon	
  model	
  

Customers	
  insights	
        New	
  markets	
  


                    Innova5on	
  


    Technology	
  	
                Trends	
  




                                                      	
  
                                                    41	
  
2.	
  InnovaDon	
  model	
  




http://www.doblin.com/IdeasIndexFlashFS.htm               	
  
                                                        42	
  
incremental – radical / blue oceans / disruptive     	
  
                                                   43	
  
3.	
  AssumpDon	
  smashing	
  




http://www.7ideas.be/innovation_words.html              	
  
                                                      44	
  
Introduceer nieuwe toepassingen / niches

Event sweeping           Hybrid sweeping
Incident sweeping        Multifunctional sweeping
Airport sweeping         Free sweeping
Highway sweeping         Easy sweeping
Parking sweeping         Self sweeping
Precision sweeping       Transparent sweeping
Festival sweeping        Perfect sweeping
Bulk sweeping            All inclusive sweeping
Night sweeping           All weather sweeping
Invisible sweeping       24/7 sweeping
Light sweeping           On demand sweeping
Indoor sweeping          Micro sweeping
Rapid sweeping           Spring sweeping
Crowd sourced sweeping   Stand by sweeping
Personal sweeping        Dual sweeping
Mixed sweeping           Free sweeping
4.	
  New	
  combinaDons	
  




http://www.baseplate.com/toys/minifig/                    	
  
                                                        46	
  
1     	
  
    47	
  
JCB Backhoe loaders: meer dan 500 attachments




               Eén machine met +500 optionele tools
      Niet de sterkste maar meest veelzijdige in zijn categorie
http://www.jcb.com/products/machineoverview.aspx?rid=1
JCB Backhoe loaders: meer dan 500 attachments




http://www.jcb.com/products/machinerange.aspx?tabID=2
Dremel : 1 apparaat – meer dan 100 accessoires




http://www.dremel.com/en-us/Pages/default.aspx
http://www.youtube.com/watch?v=TaK9nI8US3c     	
  
                                             51	
  
http://www.slideshare.net/marcnewshoestoday/37-ways-for-innovation-by-combination     	
  
                                                                                    52	
  
Exercise	
  
              	
  
New	
  combinaDons 	
  




                            	
  
                          53	
  
5.	
  Search	
  elsewhere	
  

Search	
  in	
  related	
  but	
  more	
  innova5ve	
  sectors,	
  
     companies,	
  industries.	
  
	
  
	
  
	
  
	
  
	
  
	
  

                                                                        	
  
                                                                      54	
  
5.	
  Search	
  elsewhere	
  




                                  	
  
                                55	
  
5.	
  Search	
  elsewhere	
  




                                  	
  
                                56	
  
5.	
  Search	
  elsewhere	
  




http://function.creax.com/                                     	
  
                                                             57	
  
5.	
  Search	
  elsewhere	
  




http://function.creax.com/                                     	
  
                                                             58	
  
1
1
1
1
6.	
  Customer	
  insights	
  

                           Coolhun5ng	
  op	
  het	
  web.
                                                         	
  




http://www.marketingfacts.nl/berichten/20060924_cool_hunting_op_het_web/     	
  
                                                                           63	
  
http://www.fridgewatcher.com/
                                64
6.	
  Customers	
  insights	
  




                                    	
  
                                  65	
  
7.	
  Serendipity	
  




http://nl.wikipedia.org/wiki/Serendipiteit                        	
  
                                                                66	
  
8.	
  Web	
  2.0.	
  




Naar glaspersonen zoeken / slideshare                             	
  
                                                                67	
  
http://www.youtube.com/watch?v=xx2Slxp0TkM
                                             68
3. CSI on internet
70
Smart	
  but	
  legal	
  




                            71
Logic	
  




http://www.powned.tv/nieuws/tech/2011/09/miljoenennota_staat_al_online.html
                                                                              72
Directory	
  +	
  /	
  -­‐	
  




?
                                     73
Long	
  sentence	
  




?
                           74
XLS	
  




          75
URL	
  




https://www.argeweb.nl/bestellen/index.php?functie=whois
                                                            76
URL	
  check	
  




https://www.argeweb.nl/bestellen/index.php?functie=whois
                                                           77
Wildcards
            	
  




1                    	
  
                   78	
  
Search	
  in	
  sites	
  




http://www.google.nl/advanced_search?hl=nl
                                                            79
Search	
  in	
  sites	
  




http://www.google.nl/advanced_search?hl=nl
                                                            80
Trends
                                                 	
  




http://www.google.com/insights/search/?hl=en-US# http://trends.google.com/trends?hl=en     	
  
                                                                                         81	
  
Twi0er	
  




https://twitter.com/#search?q=health%202.0. https://twitter.com/#search?q=gezondheid%202.0.
                                                                                              82
Marc Heleven

 ideaDJ, innovative
web search, internet
  addict, inspiration
sorcerer, 37 ways for
  innovation, trend
 spotter, knowledge
broker, the gentle art
  of smart stealing,
  ideas for a better
    world, 7ideas



    7ideas.net
innovative web search
                                                                                   ideaDJ
- find new inspiration
- search the deep web                                                   -  real-time inspiration
- use the internet as never before                                                    for events
                                                                             - keynote support
                                                                        - enhance audience
                                      the gentle art of                            experience

    Learn to find                      smart stealing
                                      - learn from other industries   Boost your event
                                     - learn to look in new places
                                      - combine for better results


                                          Get inspiration
                                                                            7ideas.net

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