Elevation Insights ™ | Intellectual Property & Innovation Intellectual Property & Innovation IP land grab & Innovation Intensity Internal Company Mandate Description: To be successful in product development and portfolio planning, we need to have a sound understanding of which opportunities and white spaces are worth pursuing without being mired into expensive technology licensing and litigation battles. In particular, we need to know who are the most prolific innovators, what are they patenting within an industry space, and also insights into their current/future R&D and product development plans. It is also important to monitor the activities of global patent trolls and their IP land grab activities. Develop an IP and innovation intensity monitoring system that provides us with sound strategic analysis and actionable recommendations to counteract our competitors (current & emerging) plans.

2. Executive Level Mandate
Mandate initiated by:
This Mandate is generally requested by any of the following senior management personnel within a company:
VP Innovation
CTO
VP R&D
VP Marketing
VP Product Development
Internal Company Mandate Description:
To be successful in product development and portfolio planning, we need to have a sound understanding of
which opportunities and white spaces are worth pursuing without being mired into expensive technology
licensing and litigation battles. In particular, we need to know who are the most prolific innovators, what are
they patenting within an industry space, and also insights into their current/future R&D and product
development plans. It is also important to monitor the activities of global patent trolls and their IP land grab
activities.
Develop an IP and innovation intensity monitoring system that provides us with sound strategic analysis and
actionable recommendations to counteract our competitors (current & emerging) plans.

3. The task requested by the Executive Team is highly strategic and will impact a wide range of business units &
internal processes. As a result, collaboration & joint buy-in from senior management leaders will be key from
the early stage of project deliberations.
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VP Innovation
VP Legal
VP Product Development
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CTO
VP Strategy
VP Marketing
VP R&D
VP Engineering
VP Business or Corporate Development
Business Unit Leaders
Country Leaders
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•
•
•
•
•
Team Leaders
•
•
•
•
•
•
•
•
•
•
Director, Marketing
Director, R&D
Director, Engineering
Director, Business Development
VP Sales
Director, Strategy
Managers (Marketing, R&D, Engineering,
Business Development, Strategy,
Operations)
Chief/Key Scientists and Engineers
Legal Counsel
Finance Controller

5. COMPLEX
Business and
technology SOURCES
WITH FREQUENT
UPDATING NEEDS

6. • 10 plus senior management & their team
members will need to spend extensive amounts
of time, in addition to their regular duties.
• Real Costs incurred.
• Information gathering, analysis & reporting
challenges add additional pressures, lowering
productivity.
Elevation Insights™
Access to global technology & commercial intelligence