1. Better Tours and Ideas for
Ronald Kreidel

2. MY FAVOURITE IDEA
 I called Ronald and had a new long
conversation with him, to understand a
little better what he expects from his
business, what are the possibilities for
the future, on what he is more working
for.
 In this conversation, for many times, he
told that he thinks that not only the city
Pomerode, but the region called „ The
European Valley“ offers a lot
possibilities for Ecotourism to grow.
 Ronald is now looking for some special
courses, webinars, groups to share
 After this conversation, i decided to
prototype some suggestions for a new
identity for his business!

3. INSIGHTS
 The first idea was to change the name of the
„ Pomerode Jeep Tour“ to „ Pomerode
Ecoturismo & Jeeptour“.
 After this long conversation i had this insight:
 Ronald says, that the Valley has a lot to offer
– so it could be much more interesting give
his business a name that is not only
„limiting“ for one city (Pomerode) and use
the „European Valley“. This can give him a
lot of other possibilities, like work with
partners in other cities, offering other kind of
atractives that he dont have in Pomerode.
This way, the ecotourist can have a lot of
different offers directly from Ronald.

4.  With this insights, i realized that
only with the „JeepTours“ he
limits a lot the quantity of his
clients. If he has more to
offer, like biketours, tracking, he
can sell packages including
more services.
 More tourists, more
incoming, and specially not even
waiting only for people to get on
the jeep.
 Next step...working on the
name, on the identity...

5.  Ronald sendet me his logo and i
began to look and look at the
picture...
 First insight for that, was that if
we put more name in this
picture, the letters would be to
little and it would not show what
can be offered at all.

6. Sketching

7. Prototyping
Printed the existing logo, cutted out the image
of the jeep...and tried to see this image in an
other context!

8.  Talked again to Ronald
 He told me, that there are many
new actions beeing made to
make the Ecotourism grow, and
there is still a webside for a bike
and tracking tour in the valley.
 Ronald is working with a friend
of him, named Jeff, on a big
project for biketours in the
European Valley, focusing
Pomerode.

9. IMPORTANT INSIGHT
 I talked to Jeff and asked him
about the caracteristics of the
tourists that coming for the
biketours (man, woman, kids, age)
 I checked after this
conversation, that the new identity
could be more coloured.
 Also, the new logo can be used on
a lot of diferent materials, like t-
shirts, squeezes – everything can
be sold, giving more possibilities
to be known.

10. Pretotyping
I made a first, simple example...
The image is a ready existing one, but i used it to check the
reaction, if people like it.

11. Prototyping
 I made a simple new logo, using
the informations i had:
 New name
 A relation with the nature and
the hills from the region
 Something that could look nice
on printed materials

12. Prototyping
Idea to use the logo on t-shirst

13. PROTOTYPING
New logo on bottles, squeezes

14. Prototyping
 Ecobags with the new logo

15. New Logo - Sugestion 2
The new logo, including the image of the
jeep, from the exisiting logo

16.  Changing from „Pomerode Jeep tour“ to „Vale
Europeu Ecoturismo & Jeep Tour“ offers the
possibility for Ronald to extend his business for
all the region;
 Bike & Jeeptours, tracking, special tours – he
can offer more routes and he can make more
partners, using his logo – not the logo from
otherones – this would bring more visibility for
his business
 He can make the jeep tours and also offer the
jeep as support for bikers
 Creating a new logo, offers chance to bring a
new concept for Ecotourism in this
region, extending the own business by selling
for example t-shirts

17. Interviews
Mary, journalist (skype)
 First impression existing logo: The logo
looks very serious, not showing the
possibilities, only the jeep
• What you missing? Another
colour, another form maybe
• What is your impression when you look
this new logo? I like it much
more, looks happy with the
sun, modern
• Would you buy a t-shirt, bottle, bag with
this logo? Yes, why not? Ist not
agressiv, its nice for a t-shirt.
Julia – Tourism student on the
University, working on a
Touristinfo
* Julia said, that the bikers are
coming more and more, also
people to rent bikes – she thinks
that it is very interesting to invest
in Ecoturism.
* She also liked the new
image, she maybe would change
for some trees – something that
reminds more the local nature
* Also she told, that the tourists
look for different souvenirs and
she things that the idea is very
interesting

18. Ronald and his friend
checking the new logo
Very nice – this new logo brings
more life and i imagine that
people would buy the things with
the logo.
For months i was looking to
change something, and i dont
realized that the logo could make
a big diference like that.
Now i can realize, that only the
jeep on the logo is not attractive
for bikers, for example.
I have some contacts, people that
are looking to work together and i
think this can be the beginning of
growing my business!
(Writen by Ronald)

19. + What worked
The new logo brought good impact
Positive reactions
The sun on the new logo
The word „Ecoturismo“ sound good
for all
What could be improved
Reframe the webside, flyers using
the new identity
Develope the t-shirts, bottles, etc.
using the new logo
? Questions
Ask a professional to develope the
new logo? Who can do this job, that
it brings the expected form?
Where begin with the new
marketing?
! Ideas
Develope the products with the logo
to sell them can bring an extra
incoming

20. REFLECTIONS
 The most important on
prototyping for me is first to use
the idea of pretotyping – a
simple idea to begin, not
expending lots of money, but
checking the first reactions.
 I made this, using a ready
existing image and i checked the
positive and negative reactions
of people.

21. REFLECTIONS
 If i continue with the project, this
will be the next steps:
 Check with a professional for
some other designs for the logo, to
decide for one.
 Change the identity on
websides, facebook, flyers
 Make more contacts with
interested people to sell the tours
for the jeep, bikers, trackers
 Develope the materials with the
new logo (t-shirts, bottles and
squeezes, bags, etc)

22. Desing Thinking
Eliana Czaschke
Brasil / August 2013