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Lantus rev
1.
Project Lantus Trigger
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Lantus Brand Wheel
ATTRIBUTES From Aventis, tried & tested, innovative BENEFITS Recapture Lifestyle, Maintain quality of life, Self Empowerment , Feel good factor, Confidence booster VALUES Enrichment, Superior PERSONALITY Sophisticated, Leader BRAND ESSENCE ‘ Blend of smartness,convenience & quality of life’ Attributes Benefits Values Personality Brand Essence
13.
14.
15.
16.
Creative Platform Sharply
differentiate quality of life Before & after Lantus
17.
Creative Platform “
LIFE WITHOUT LANTUS”
18.
Creative Rendition -
1 “ What’s in your Lunch Box” “Imagine Life Without Lantus 1” “Imagine Life Without Lantus 2”
19.
Creative Rendition -
2 “ Rewind your Life” “Imagine Life Without Lantus ”
20.
21.
22.
23.
Media
24.
Media Spend -
Research
25.
Media - Press
Rates
26.
Media – TV
& FM Radio Rates
27.
Media – Press
Launch Plan
28.
Media –
Press Follow up plan
29.
30.
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Thank you
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