1. EVALUATION – QUESTION 3
By Elisabeth E. Larsen

2. WHAT KIND OF MEDIA
INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

3. DEFINITION AND EXAMPLES
Magazine Publishing institution are the ones that are behind the magazines, not
the designers but the owners and publishers.
Some examples on institutions are:
• IPC Media – is one of the UK’s leading publisher. Produces over 60 iconic
media brands. IPC offer something to everyone, but focus on three core
audience: men (wealth, country, horse, dog and lifestyle), mass marked women
(Look and TV) and upmarket women (Luxury fashion, lifestyle and home
interior).
Music magazines they own are NME, Guitar and Bass.
Link to homepage: http://www.ipcmedia.com/brands/
• Bauer media – Europe’s largest privately owned publishing group. Offer over
300 magazines in 15 countries, as well as online, TV and radio stations.
Some music magazines they have published are Mojo, Empire, Kerrang and Q.
Link to homepage: http://www.bauermedia.co.uk/home

4. WHICH INSTITUTION I CHOOSE –
BAUER MEDIA
• I choose Bauer media to be my magazine’s owner and publisher.
• As I have told earlier, does Bauer offer over 300 magazine in 15 countries.
One example is the magazine FHM (For him magazine).
• Is a multi-platform UK-based media group with many company collected
around two main divisions – Magazines and Radio. The institution is
recognised and rewarded as being industry innovators.
• The institution does already own some music magazines that are a bit
similar to my genre. Examples: Kerrang, Mojo, and Q.
Here are 2 magazines Bauser owns, «Empire» and «FHM»:

5. WHY BAUER MEDIA?
• I have chosen Bauer media because they own a lot of magazines in all sort
of types. Another reason, is that they also own some music magazines that
are quite similar to my magazine. And all of these magazines are very
famous in UK - so therefore will I feel safe if I choose Bauer.
• The magazines below are the magazine that Bauer owns. The magazines
are more rock like, we can see that since they are very red and black. So
that is also a reason for choosing Bauer as my magazine’s owner. They
clearly don’t own a real hip hop and R&B magazine. Q are the magazines
of the magazines below, that are closest to R&B.
We can see that my
magazine look more
like a hip hop and
R&B magazine than
thee others..

6. OTHER MEDIA AREAS?
• Bauer Media is also working with Radio and TV stations. So it had been
cool if they could make my magazine to a TV or radio channel.
• In my radio program I would play Hip Hop and R&B tunes. Some tunes
will be old (because it’s fun to listen to some old songs sometimes), but
mostly I would play new songs, so that people will be up to date in the
music world.
• In my TV channel, I would have one host that talks about artists, concerts
and the news that also stands in my magazine.
• But there are already a lot of hip hop and R&B channels on TV and radio,
so there isn’t any point of making my magazine in to a channel. One
reason would be to make a competition between all of the music channels.
But I would say it’s enough of music channels.