This revised slide deck is from a presentation I did for digital marketers about how to make the web more accessible to people with disabilities. I welcome your feedback! Notes: #a11y is a hashtag used on twitter and other social media meaning “accessibility” because it starts with an “A,” ends with a “Y,” and has eleven characters in between. Download the PPT which has embedded alt-tags at elizagreenwood.com/accessibility-ready If you learn something from this slide share or have questions, please use the hashtag #a11y on social media; and ping me while you are at it!

1. Digital accessibility for
people with disabilities
#a11y
Revised Deck from December 2014 Finalist Presentation
PSU CEPE Digital Marketing Strategy Course
@E_lizaG
www.linkedin.com/elizagreenwood
elizagreenwood.com/accessibility-ready

2. I’m a SODA
2012 Keynote speaker
Int’l Disability Film Festival – Moscow 2012 awardee
“best film that breaks down stereotypes” Austin Unbound
notes on this slide
online at:
bit.ly/a11yslide2
2010 U.S. census report:
19% of the population has a disability

3. google.com/trends: US, 2007-2014
“Disability” is
an ongoing
pain point
• disability
• obamacare
• recession
• gay marriage

4. Digital Accessibility Liability
Infographic by Deque
The DOJ added section
508 to the ADA in 2001 notes on this slide
online at:
bit.ly/a11yslide4

5. Read the Nov 2014
settlement
agreement between
online grocer Peapod
and the US DOJ
Trends/Predictions
Video E-Commerce Financial Sector
notes on this slide
online at:
bit.ly/a11yslide5

6. My goal: survey 500 PWD for SM
#a11y priorities
0
1
2
3
4
5
6
Facebook Twitter LinkedIn Pinterest
SM/#a11y
vision hearing mobility
Social Media Analysis for AUX
notes on this slide
online at:
bit.ly/a11yslide6

7. SEO tactics
Alt tags
actual text rather
than images of text
Titles on everything
Sitemap
Headers
and get
• increased
inbound traffic
• improved
WAVE score
to improve
#a11y WAVE
scores
Test SEO Tactics

8. • Work with me to improve your website
for increased SEO/#a11y
• Help gather info about SM usability.
This info will be used to help close the gap
for #a11y!
Your Support:

9. THANK
YOU
use #a11y
ping me on SM!
elizagreenwood@gmail.com
@E_lizaG
503-954-1227
www.linkedin.com/in/elizagreenwood
www.elizagreenwood.com/accessibility-ready
See next slide for 16
bonus resources and
a glossary of terms.

10. 16 bonus resources
8 Interesting Reads: 8 Web Go Tos for
Development & Design
• Census Report 2010
• Eliza Greenwood – for hire
• FCC resources - browse by
disability
• Google #a11y Team
• Int’l Technology & PWD
Conference
• Marcy Sutton article: audit for
accessibility
• Syncwords on UX with Captions
Webinar
• W3C Suggestion to Involve
Users
• Deque Fireyes Accessibility
Plug-In
• FireFox Add-On: Juicy Studio
• JAWS Screen Reader Software
• Lea Verou’s Color Contrast
Analyzer
• NVDA Open Source Screen
Reader
• Paciello Group Web
Accessibility Toolbar
• WebAIM’s 508 Standards
Checklist
• WebAIM’s Infographic for
Designers

11. glossary
of terms
Terms Definitions
#a11y Hashtag being used to talk about digital accessibility.
(The word “accessibility” starts with an “a”, ends with a
“y” and has eleven letters in between.)
alt tags An HTML attribute in the IMG tag providing alternate text
when an image on a web page cannot be
seen/displayed.
AUX Accessible “UX”
ping me Request to include my name in your related posts!
PWD Acronym for “People with Disabilities”
SEO Acronym for “Search Engine Optimization” – the process
of affecting visibility of a website or web page search
results.
sitemaps List of pages for a web site accessible to crawlers/users.
SM Social Media (i.e. Facebook, Twitter, Pinterest)
SODA Sibling of Deaf American
UX Stands for “User Experience” used to inform design to
enhance user satisfaction by improving usability, ease of
use and pleasure provided in the interaction between
the user and the product.