Tech Savvy Fundraising in Cyber Space Presented in Mombasa, Kenya during the Kenya Association of Fundraising Professionals' 19th Eastern Africa Resource Mobilization Workshop on December 5, 2012.

1. Tech Savvy: Fundraising in
Cyber Space
Presented by Liz Ngonzi
Kenya Association of Fundraising Professionals:
19th Eastern Africa Resource Mobilization Workshop
Mombasa, Kenya | Dec. 5, 2012
@LizNgonzi

2. About me:
@LizNgonzi

3. Goals
 Review an organization’s online ecosystem
 Understand how social media increase an
organization’s online footprint.
 Discuss challenges your organization has faced
with respect to managing its online presence.
 Understand the benefits and challenges
associated with organization’s use of social media.
 Review a model for tech savvy fundraising in
Cyber Space.
 Apply the teachings from the session to analyze
the online presence of two local organizations.
@LizNgonzi

4. Your target supporters are quite active online

5. Your organization’s online eco-system
@LizNgonzi

6. ?
What sorts of challenges has your
organization faced with respect
managing its online presence?
@LizNgonzi

7. Opportunities Online
• Provide for cost-effective ways to
connect with donors.
• Enable organizations to engage
supporters at their own convenience.
• Increase brand awareness by
potential supporters.
• Facilitate supporter fundraising from
their own networks and in groups.
@LizNgonzi

8. Challenges Online
• Leadership’s lack of knowledge of strategic
importance to overall communications and
fundraising strategies.
• Organization’s comfort-level with existing
channels.
• Lack of resources to analyze social media
effectiveness.
• Limited resources dedicated to maintaining
online presence.
@LizNgonzi

9. Case Study:
 Continually and creatively demonstrates
transparency and reports impact of work.
 Makes Giving EASY!
 Delivers unified visual identity through all online
channels.
 Tells its story in ways that provide compelling
reasons for continued supporter engagement.
 Effectively uses multiple social media platforms /
supporters to fundraise and create awareness.
@LizNgonzi

10. Demonstrates Transparency / Impact
@LizNgonzi

11. Demonstrates Transparency / Impact
@LizNgonzi

12. Provides
Simple
and
Secure
Ways to
Donate
@LizNgonzi

13. Provides
Simple and
Secure
Ways to
Donate
@LizNgonzi

14. Has a
Unified
Visual
Identity
Across
Platforms:
Website
Home
Page
@LizNgonzi

15. Has a
Unified
Visual
Identity
Across
Platforms:
Twitter
@LizNgonzi

16. Has a
Unified
Visual
Identity
Across
Platforms:
Facebook
@LizNgonzi

17. Leverages Visual Storytelling to Compel Support

18. Leverages Visual Storytelling to Compel Support

19. Leverages Supporters’ Networks for Fundraising

20. Leverages Supporters’ Networks for Awareness Creation

21. Provides Virtual Opportunities for Supporters to Connect

22. Live Case Study: Volunteer?
@LizNgonzi

23. Emerging Trends On the Horizon: Industry Consolidation
Asante Sana! to Re-think Competition and
Requiring Organizations
Collaboration
?
@LizNgonzi

24. Sources
Content / Image: Source:
Donate Image http://wayneelsey.agroupmail.com/wp-content/uploads/2012/03/online-donation-photo.jpg
Soccer Ball Goal http://4.bp.blogspot.com/-
0fJyOFBNPT4/TcABPnArS5I/AAAAAAAADMc/fVBzRFD0rP8/s1600/soccer-ball-over-
sky.jpg
In 60 Seconds http://www.go-gulf.com/blog/60-seconds
Online Ecosystem http://www.wellplannedweb.com/wordpress/wp-content/uploads/2009/10/hub.jpg
http://4.bp.blogspot.com/-
JMgy5JK6mhU/Th5zKF5FAfI/AAAAAAAAA28/o0oN5zW2Qsg/s1600/Babies+Billboard.jpg
Detour http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotion
Rock Climber http://www.financialfreedomtrail.com/finding-your-life-purpose.html
Golden Egg http://www.hunton.com/files/ImageControl/879dfc29-003b-49e6-9106-
a0dd7a3c7218/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/tax-and-
employee-benefits.jpg
Charity:Water http://www.charitywater.org/
Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/
Cornell Math http://tinyurl.com/7gngvzn
Classroom
Phone Image http://gsnb.rutgers.edu/contact.php3

25. LIZ NGONZI
Pinterest.com/LizNgonzi
Liz@LizNgonzi.com
@LizNgonzi
+1 732.208.3304
SlideShare.net/ElizabethNgonzi
Epsilen.com/EN33 | LizNgonzi.com