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Getting started with email marketing geek girls
- 3. © 2012
Today’s Agenda
• Plain email vs Email Marketing
• CAN-SPAM Act
• Grow your list
• Best Practices
• Account details/Account To do – Hands-on
• Q & A
- 10. © 2012
Have permission
Nobody likes spam in their
inbox.
Spam on a cracker is….
another story.
• Automatically unsubscribe
and be removed from list
• From address is verified
and identifies you as
sender
- 11. © 2012
How people can choose to join your list.
11
• Text to join
• Sign-up on your
website
• Join my list from
Facebook
• Fill out form at
your place of
business
- 13. © 2012
Email & Social the perfect couple
3 Main Differences
1. Privacy and intimacy
2. Segmentation
3. Conversion
Transactional Relational
- 14. © 2012
After This Session…
• Eval with 60 day free trial
• Email with resources and links
Colorcop.net - Windows
- Color Picker - Mac
- http://www.macupdate.com/app/mac/34047/
colorpicker
• Including a printer-friendly Guide
• “Socialize” - Bi-weekly email from LizBESocial
Quick action item aimed at extending your message,
your brand, and your relationship with your
customers.
- 15. © 2012
Best Practices
Best resolution for graphics in an email
All graphics on the internet are viewed at 72dpi no matter what the actual
graphic is. A higher res. will take longer to load so convert yours to 72 dpi.
Get your email opened - 60% people open email because of who sent it.
- Use a name the recipient will recognize
- Include your company name or brand
- Name your newsletter make it a community [Socialize]
Subject Line – 30% people say subject line determines if they open it.
- Keep it short & simple, what’s in it for the reader.
- You have 2 seconds or less
- 30 – 40 characters including spaces, 5-8 words
Images – Don’t always download/show so always place text or a CTA
(Call to action) description for each.
- 16. © 2012
Wow them with your Welcome
1. Welcome them and thank them for joining
2. Give them a reason to keep reading
3. Make them feel safe
4. Share one thing of value
Set the proper expectations for subscribing to your
newsletter
- 29. © 2012
Color Match Tools
– Colorcop.net
Windows
– Color Picker – Mac
http://www.macupdate.com/
app/mac/34047/ colorpicker
- 31. © 2012
Quick Start Promotion
• An email marketing template that matches your
website, logo, brand, colors and business.
• Your first list contacts upload- our team will
upload your first round of email contacts to get
you started.
• Basic Account Set up
Not satisfied within the first 30 days of your purchase?
There's a 30-day money back guarantee!
Purchase by March 30th and receive FREE ($200 value):
- 32. © 2012
Buy Email Marketing Now…
Get 3 FREE months of:
• Run promotions and offers on
Facebook with Social Campaigns
• Easily manage your events online
with EventSpot
• Find out what your customers really
think with Online Surveys and Polls
Also receive FREE an email marketing template that matches your
website, logo, brand, colors and business ($200 Value Free)
- 34. © 2012
Let’s Get Started!
Start a free 60 Day
Email Marketing Trial
http://bit.ly/StartTrial
- 35. © 2012
Liz Olimpio
Constant Contact Authorized Local Expert
lolimbio@lizbesocial.com
www.twitter.com/LizBESocial
www.LizBESocial.com
www.facebook.com/LizBeSocial
Thank you!
Please hand
completed forms to me
before you leave.
