2. What’s the purpose of
research
Who the target audience is
What is a popular ‘advert style’
What the brand wants
What the audience already thinks about the brand
3. Primary Research
Definition: Collecting data which doesn’t already exist.
This would be useful in my project as I can get the
information which will fit exactly what I’m searching for.
Also I would be using reliable sources and know that the
figures are correct as I did them myself.
4. What Primary Research
Would I do?
I could do questionnaires and ask people certain points:
Ask people what makes them remember adverts
What do they think of when you say skittles
Do you buy skittles if you do, why?
I would also do an interview with a younger age group to get
their opinion on what makes a good advert. In the interview I
would show them an advert and tell me what they liked and
disliked about it. After that I would ask them what they think
about my chosen brand (skittles).
5. Evaluation of Primary
Research
By doing the questionnaires I have figures which I
could use and it would be easier to display by using a
bar graph etc. Also you can see if there is a certain
trend which you could then use and it would help you in
your research.
By doing an interview I would get a more detailed
response into my research which would help me get a
better understanding on what everyone thinks.
6. Secondary Research
Definition: Research that’s carried out using existing
data.
This would be useful in my project as I have could use
data that has had more variety as more people got asked
from different age groups and back grounds. Also I could
use journals where people use loads of good sources of
data which I could then find and use as well.
7. What Secondary Research
Would I Do?
I would use Google scholar and Google books to find
good published books and journals on animation,
branding and about my product.
Once you found a journal or something similar you can
use their research or look at their sources
8. Evaluation of Secondary
Research
By using Google scholar I would know that the sources
are good and that the people who published them are
well known and are professionals in the field
9. Quantitative Vs. Qualitative
Quantitative:
This deals with numbers and can be measured
Qualitative:
This deals with descriptions which can’t be measured
but tend to be more detailed.
