Gong et Clari viennent de faire un webinar sur les 7 lois des e-mails de vente très efficaces. Dedans y'a des exemples concrets des 7 lois.

1. 7 Laws of
Highly Effective
Sales Emails
Book more meetings and close deals
with these laws.

2. Devin Reed
Head of
Content Strategy
Kyle Coleman
VP, Revenue Growth &
Enablement

3. ● Importance of constructing the
winning email
● The 7 laws of highly effective sales
emails
● Why these 7 laws matter
● Deep Dive
○ Groundbreaking data from Gong
○ Email examples
● Giveaway!
Table of Contents

4. Did you know?
306.4 B
emails are sent out
everyday
The average
worker receives
120 emails
every day
And of that?
Only 25%
are opened

5. Why does this
matter to you?

6. Set More Meetings Move Deals Forward
Faster
Close More Deals
These 7 Laws Will Help You...

7. LAW
#1Don’t Use ROI in Cold Emails

9. Hi Kyle,
A lot of people ask me if a something partnership will work for them. The short answer is yes. A partnership
with something is a direct line into a community of 300,000 product managers. In fact, one out of every five
product leaders is a member of our community.
As a marketing leader, how would you like to speed up our sales velocity by 29%, increase your leads by 40%
and 10X your ROI? Check out how our team at something helped Amplitude do just that in this case study.
Are you free on Wednesday morning for a quick chat? Or, use my Calendly.
Best,
What these emails look like....

10. LAW
#2Don’t Ask for Time in Cold Outreach

12. What these emails look like...
Hello Kyle,
I just wanted to follow up to see what you thought about something data and how to
identify the In-Market accounts using the same.
I’d love the opportunity to tell you a few of my ideas over a 15-minute call. Are you free
next Thursday? If so, feel free to book some time on my calendar: Calendar Link
I would love to share our something Datasheet for a Friday read.
Have a good weekend and hope to talk to you next week.

13. Instead...
Build your business case with before-and-after stories
Before
1,000 leads per month
10% Lead-to-Opp conversion
20% Opp Close Rate
Average Deal Size: 10K
After
1,000 leads per month
12% Lead-to-Opp conversion
22% Opp Close Rate
Average Deal Size: 11K
Result
$200k per month
(20 deals, $10k each)
Result
$290,400/month
(24.6 deals, $11k each)

14. The buyer just entered the sales cycle,
which CTA should you use in the email?
🔘 Open-Ended: do you have time next week
to meet?
🔘 Specific: are you available to meet Tuesday
at 4 PM?
🔘 Interest: are you interested in learning more
about X?
POLL

15. LAW
#3Ask for Time for In-Pipeline
Opportunities

17. LAW
#4Do Single-Thread Email Follow-Ups
After Group Calls

18. Response rates are highest
at 2 recipients then decline.
Once the group is 3
participants or more, move
to single-threaded emails
for follow-up.

19. LAW
#5Use Email Engagement to Forecast
Your Deals

21. Winning deals see a 753% increase in email exchanges
as they zero in on a signature versus closed-lost deals

22. LAW
#6Make It About Them

23. Law #6: Make It About Them
General Terms
Our clients
Users
[COMPANY NAME]
You
You’ll
Your team
vs.
vs.
vs.
Pronouns to Use

24. LAW
#7Use Words That Sell

25. Law #7: Use Words That Sell
Their Name
“Imagine closing the gap between
your top reps, and everyone else.
“Imagine”
Talk about the valuable tasks and
‘jobs’ the product will help the
customer do.
Use Case Verbiage
Use crisp, decisive, strong language:
“Definitely”, “Certainly”, “We can do that”.
Decisive Language and Words
People have been telling you “a person’s
favorite sound in the world is the sound of
their own name” since the early 1900s.

26. Don’t be afraid to
experiment with
words

27. ● Using ROI language and time in cold
emails decreases success rate.
Instead, focus on interest and
outcomes.
● Follow up individually with each
meeting participant after a group call.
This will lead to more email
engagement to help you forecast your
deals.
● Focus on pronoun-heavy emails and
keywords that sell to personalize the
customer experience.
Recap

28. If you enjoyed this presentation, would
you want to set up a conversation with
our team?
🔘 Yes
🔘 No
🔘 I’ll have to think about it.
POLL

29. Post a Linkedin post with
your favorite takeaway,
and we’ll pick two people
for an email feedback
session.
*Don’t forget to tag Gong!
GIVEAWAY

30. P.S. Follow Gong on LinkedIn
All attendees will receive a list of
7 Laws of Highly Effective Sales
Emails in the follow up email
w/the recording
Forecasting a nightmare?
Hit up Clari.com/demo