3. Sustainability! (according to me....)
Leadership versus management
finished = finished&enough = enough |
‘Enlightenedself interest’
Organizing and people versus technicalsolutions
Brundtland | OurCommonFuture
The 7 wavesforsustainablechange
Water is the blood of the earth
8. CulturalCreatives
CulturalCreatives:
• Are concernedabout the planet and want to pursue a
sustainablelifestyle
• 10 % of population is CulturalCreative
• Expected to grow to 20% in the next few years
• Characteristic of a culturalcreative: the feel as anexception
CulturalCreatives are able to start a movement: localiseand
thenconnect!
9. Chaos and transitions
• Thinkold – act old : business as usual
• Thinknew – act new: frontrunners: leaders towards a newsituation
• Thinkold – act new : bla-die-bla’sgreenwashers
• Thinknew – act old: are ‘aware’ butunable to
transformthistowardsnecessarybehaviour (costs, knowledge, network, ...)
12. Where to start a sustainabilitymovement in
Utrecht? With Martine andTyra and ...
13. Where to start a sustainabilitymovement in
Utrecht?
What do we learnfromNudge and othersuccesfullcampaigns?
Factors forsuccesfullcampaign:
• Name & logo: branding
• With ’realpeople’
• Visible : everyindividualcontribution
• Report progress and results
• Long run
16. How to start a movement?
http://www.youtube.com/watch?v=V74AxCqOTvg
17.
18. Let’s do it
- http://www.youtube.com
/watch?v=A5GryIDl0qY
19.
20. The 7 WavesforSustainableChange
1. Organizing support instead of managing: focus on
frontrunners, notonresistance
2. Be a Wavemaker! Find and trust yourownpurpose
and passion
3. Include building a movement in your
‘management’ goals
4. Aimfor a tipping point (3%)
5. Build a smart campaign
6. Onlyapplypersuationifthere is nootherway
7. Celebrate, share, beproud and start all over again.