Presentation to Kane DuPage Human Resources Association. Tuesday, May 20, 2014. Some tips and ideas for local professionals involved with recruiting.

1. Build on Your Strengths:
Social Media and Recruiting
Elyse Williamson, presenting
Kane DuPage HR Association
Tuesday, May 20, 2014

2. General Trends:
More than just
cute dogs and cats
Photo: copyright 2014, Ron L Clayton ~ all rights reserved

3. Finding qualified candidates is tougher
 US unemployment for April 2014
 High school graduates 6.3%
 Some college, associate’s degree 5.7%
 Bachelor’s degree or higher 3.3%
 Talent shortages in certain occupations
 Success of sites such as glassdoor.com indicates
that job seekers are exercising due diligence, just
as employers are
DOL Household Data, table A-4, "Employment status of the civilian population.“ Rates are higher in Illinois, but trends are comparable.

4. Recruiters increasingly use social media
 LinkedIn – 94%
 Search for candidates 96%
 Post jobs 91%
 Facebook – 65%
 Feature employer brand, culture 65%
 Post jobs 48%
 Twitter – 55%
 Feature employer brand, culture 47%
 Post jobs 43%
 Google+ - 18%
 Youtube – 15%
Jobvite: "Social Recruiting Survey Results 2013," pages 5-6

5. Recruiting paradigm has shifted
 Previously: a transaction.
 I advertise a job.
 You send your résumé.
 Increasingly: a longer term, evolving engagement.
 Active and passive prospective employees want to know more
about our organizational culture, our workplace opportunities, and
our patterns of training, advancement, and professional
development.
 Employees reclaiming and rebalancing power dynamics ~ social
media makes this possible.

6. Mobile world = another paradigm shift
 77% of job seekers have used their smart phone to
search for a job
 38% of candidates seeking executive positions
have used their phone to apply for a job
 65% of candidates seeking executive positions
have (also) used other mobile technology to apply
for a job
 First contact: name + email or phone number
 Second (or third) contact: résumé
Electronic Recruiting Exchange: "Why Your Recruiting Needs to Go Mobile and How to Do It,“ by Kevin Wheeler. November 19, 2013
Electronic Recruiting Exchange: “You May Have Some Wrong Information About the Quality of Mobile Candidates,” by Hope Gurion, November 27,
2013

7. General Tips:
Envision the potential
~ and claim it!
Photo: copyright 2014, Elyse K Williamson ~ all rights reserved

8. It’s called “social” media for a reason
 Posting jobs = just one aspect ~ and not always
the most important one
 Use these tools persuasively and effectively
 Interactive
 Connective
 Available
 Engaging
 Searchable
 Shareable
 That’s what our competition is doing!

9. Mobile job seeking + information
saturation = new trends for content
 Rethink the strategic balance of content
 40% = information (including available employment openings)
 40% = your business culture
 20% = engaging others; reposting of other content
 Top facebook post for Frank’s Employment?
 Self-schedule 15-minute call with recruiter? Nope.
 Anniversary trivia series with gift card prizes? Nope.
 Digital interviews “at your convenience?” Nope.
 …….

10. Photo: copyright 2014, Elyse K Williamson ~ all rights reserved
Craig shoveling parking lot for staff to leave early ….
Just plain fun (he’s such a cool boss)

11. Mobile job seeking + information
saturation = new trends for content
 Shorter = better
 Ideal length of twitter post
100 characters = 17% higher engagement
 Ideal length of facebook post
40 characters = 86% higher engagement
41-80 characters = 66% higher engagement
 Visual = better
 53% more likes
 104% more comments
 84% more click-throughs
“Shorter” statistics: “The Ideal Length of Everything Online, Backed by Research,” by Kevan Lee. Posted March 31, 2014.
http://blog.bufferapp.com/author/kevanlee
“Visual” statistics: http://blog.kissmetrics.com/more-likes-on-facebook/ infographic

12. Mobile job seeking + information
saturation = new trends for content
 Searchable = better

13. LinkedIn
240M+ active users
Business oriented networking
Your organization visualized
~ Showcase pages (free)
just released
Photo: copyright 2013, Frank’s Employment ~ all rights reserved

14. LinkedIn Company page
 Pin
interactive content
to the top of
your company page

15. LinkedIn Company page
 Add
custom graphics
or photos
to status updates

16. LinkedIn Company page
 Use
analytics to
influence your
content and
timing
choices

17. Facebook
1 billion active users
Unique functionality
Showcase your
culture
Photo: copyright 2014, Elyse K Williamson ~ all rights reserved

18. Facebook
Business page
 Pin content (one week)
 Integrated scheduling
 Strong analytics
 “Watch” functionality

19. Facebook
Business page
 Photo albums
 Events
 Notes

20. Facebook
Business page

21. Twitter
560M+ active users
5700 tweets per second
Concise,
yet robust
content
Photo: copyright 2014, Elyse K Williamson ~ all rights reserved

22. Twitter
 Use
hashtags
for
search status
on
advertised jobs

23. Twitter
 Load up to
4 images
per
tweet
 Just released:
customized
home
page

24. Google+
400M + active users
925,000 new users daily
Stretch
your impact
Photo: copyright 2014, Ron L Clayton ~ all rights reserved

25. Google+
 Only 18% of recruiters are taking advantage of
this growing site and its tools
 Especially information technology, engineering,
artistic, and entrepreneurial professionals
 Organic with google search, google places, and
youtube
 Site displays 3 lines of original post
Jobvite: "Social Recruiting Survey Results 2013"

27. Youtube
2nd largest search engine
Owned by Google
Add an
extra dimension
and fresh perspective
Photo: copyright 2010, Elyse K Williamson ~ all rights reserved

28. Youtube
 Average prospect spends less than 50 seconds on
posted (written) job description
 Videos (or slideshows) give extra dimension and
increased authenticity
 Royalty-free music on the site
 Ideal length: 2-3 minutes
Electronic Recruiting Exchange: "Video Job Descriptions - a Not-to-be Missed Application Accelerator," by John Sullivan. Posted May 12, 2014

29. Youtube ~ audiovisual tools at your fingertips

30. Final Thoughts
Whet their appetites
to learn more
Photo: copyright 2014, Elyse K Williamson~ all rights reserved

31. Always a few more ideas
 Consistency and quality = more important than
frequency
 Include a Call to Action
 Include hyperlinks in email signatures
 Interactive tool: TimeTrade (self-schedule)
 Interactive tool: VoiceAdvantage (digital interview)
 Whet their appetite to learn more about your
organization

32. Frank’s Employment
http://www.franksemployment.com
http://blog.franksemployment.com
http://www.linkedin.com/company/frank’s-employment
https://www.facebook.com/FranksEmployment
http://twitter.com/FranksStaff
http://www.youtube.com/user/FranksEmployment
https://plus.google.com/b/101937458760344453750/1019374
58760344453750/posts

33. Elyse Williamson
Staffing Consultant
elysew@franksemployment.com
630-457-4616
http://elysew.wordpress.com
http://www.linkedin.com/in/ElyseWilliamson
http://plus.google.com/ElyseWilliamson
http://twitter.com/ElyseWilliamson
http://slideshare.net/ElyseW