As the pharmaceutical industry begins to take steps towards engaging with consumers on pinterest, we decided we would list some of the major pharmaceutical companies already using the site, and a guide to how to use pinterest for pharma.

1. Using Pinterest for Pharma
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2. In April 2012, pinterest was found to be the third most-popular social network in the
US, behind Facebook and Twitter, according to Experian Hitwise, and has become the
fastest growing social media platform of all time.
More recently in September 2012, pinterest was ranked 50th in the top-ranked Web
property by comScore Media Metrix, having surpassing 25 million unique visitors.
As the pharmaceutical industry begins to take steps towards engaging with
consumers on pinterest, Clinical Professionals decided that we would list some of the
major pharmaceutical companies already using the social media site, and create a
quick guide on how to use pinterest for pharmaceutical companies.
So firstly, what is pinterest? Pinterest is a social media network that allows users
to share images that they find online, and link to the source where the image was
found, allowing users to share a range of information such as links to useful articles,
interesting infographics, and videos.
As pinterest is an image sharing site, it allows pharmaceutical companies to visually
connect with users across the world, defying language barriers.
So how can pharma take advantage of pinterest? Pinterest presents an
additional opportunity for pharmaceutical companies to broadcast their content and
increase brand awareness. Pinterest also allows users to easily re-pin posts, so ‘pins’
can easily be shared between users.
Similar to other social networks, pinterest allows users to comment and ‘like’ images
posted onto the site, allowing for potential communication between pharmaceutical
organisations and consumers.
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3. What type of boards/posts should pharma create? Some pharmaceutical
companies have chosen to engage with users on themed boards, such as LGM
Pharma’s Asthma or Cancer boards. This allows consumers
affected by or interested in the condition to follow the individual
board, and also allows users searching for diabetes to find the
company’s page.
Pinterest also allows you to create boards that multiple
contributors can upload images to, allowing companies help
involve active and influential users, or fellow employees to post
on their boards, creating a community.
When you add a contributor to your board, the board will
automatically be shown on their profile as well as yours. This can help spread your
images further, as people who follow the contributor’s profile, but not your own, will
also be notified of any pins you post onto your joint board. You will however, still
have the main control over the board, allowing you the option to remove a
contributor, or chose the main image for the board.
As an image social networking site, pinterest presents the
opportunity for companies to showcase some of their
advertising campaigns, such as Cancer Research’s ‘CRUK
Campaigns’ board, or Bayer’s ‘#Bayer Advertising’ board.
Pinterest does not have to just be aimed at potential
customers. Some pharmaceutical companies, like Roche, have
chosen to use pinterest to advertise themselves as a place to
work for. Roche uses pinterest this way to showcase some of
their office locations, and highlight various awards that they
have won in the past.
How do I ensure images I pin are found? Similar to twitter, pinterest also has a
search facility where users can search specific keywords to find pinned images. A
simple way of ensuring that your pin appears in the appropriate search results is to
use a relevant hashtag (#) in the description of the image you are pinning. But be
careful not to include too many or they can make your posts appear like spam!
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4. What else should I know when using pinterest? Make sure you comment, like
and re-pin any interesting or useful images that you find on pinterest! This helps
bring awareness to your profile, as it sends a message to the user saying that you
commented, liked or re-pinned their post, and shows an overall high level of activity.
Pharmaceutical companies that currently use Pinterest:
Bayer
Cancer Research UK
LGM Pharma
Novo Nordisk
Roche
Sanofi Pasteur
Stiefel, a GSK Company
Our Pinterest Pages:
Clinical Professionals
Only Medics
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5. About Clinical Professionals Ltd
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clinical research, medical device, biotech and health care industries. Each of our consultants are
strategically aligned to one of these specialist sectors which means that job seekers are assured
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Thank you for reading.
The Clinical Professionals Team
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