Email messages can end up in the spam folder because of infrastructure issues, sender reputation, and content. Spam filtering is also a big piece of the puzzle. To fix the problem it may take only fixing one thing, or you might have to modify a lot.
2. 1. Infrastructure Issues
(incorrect SPF
records, modification to
your server without
updating, etc.)
2. Sender Reputation
3. Content (Spam
Filtering)
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3. • The type of messages
being sent
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• Your subject line
• The body copy of the
email
• End user feedback
over time
• "From" addresses
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Type of Message
Being Sent:
Updates and transactional
emails are less likely to wind up
in the spam folder than
marketing messages or
newsletters.
5. Subject Line:
Take a look in your spam folders and
scan the subject lines. Consider avoiding
patterns that you see there.
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6. Body Copy:
Your message is compared to
millions of email messages the
ISP receives. If your messages
have patterns similar to OTHER
types of messages that the ISPs
have determined are "spam",
then your message may be
blocked as well.
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For instance, if you use Gmail, take a look in the spam folder…You may find
“reasons” such as: “It contains content that’s typically used in spam
messages.” or “It’s similar to messages that were detected by our spam
filters.”
7. Body Copy:
Domains WITHIN your email
messages could be causing
issues as well.
- URLs in Content
- Destination URLs (if you’re
using tracking links)
- URLs in Message Headers
- URLs in Unsubscribe links
- Etc.
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8. Body Copy:
Don’t forget to check your HTML
code ;-)
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9. User Feedback Over Time:
This can either be specific to your
messages or feedback for all messages
received at the ISP
Are they sending similar messages to the
spam folder? Are they marking similar
messages in the spam folder as “not
spam”?
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From Addresses:
From domains AS WELL AS specific
email addresses at those domains.
11. FOR MORE ON Why your Email is Going to Spam, visit
http://www.emaildelivered.com/email-marketing-
tips/why-is-my-email-going-to-spam
Download this information in: :
Infographic | PDF Guide
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Notes de l'éditeur
Option 1: The game has changed and you simply can't do that. The ISPs are looking at engagement rates to determine where to place your emails. That's why some email providers are FORCING their customers to engage their subscribers or lose them (Yes, a well known provider has stated that they are purging all subscribers that haven't opened an email in 4+ months).Option 2: So, the only real option is to "re-engage" your subscribers. A re-engagement campaign is nothing more than bringing back to life subscribers that haven't been opening your emails and getting rid of your dead weight (those folks that are no longer interested in what you have to say).
Option 1: The game has changed and you simply can't do that. The ISPs are looking at engagement rates to determine where to place your emails. That's why some email providers are FORCING their customers to engage their subscribers or lose them (Yes, a well known provider has stated that they are purging all subscribers that haven't opened an email in 4+ months).Option 2: So, the only real option is to "re-engage" your subscribers. A re-engagement campaign is nothing more than bringing back to life subscribers that haven't been opening your emails and getting rid of your dead weight (those folks that are no longer interested in what you have to say).
Option 1: The game has changed and you simply can't do that. The ISPs are looking at engagement rates to determine where to place your emails. That's why some email providers are FORCING their customers to engage their subscribers or lose them (Yes, a well known provider has stated that they are purging all subscribers that haven't opened an email in 4+ months).Option 2: So, the only real option is to "re-engage" your subscribers. A re-engagement campaign is nothing more than bringing back to life subscribers that haven't been opening your emails and getting rid of your dead weight (those folks that are no longer interested in what you have to say).
