1. Nordic Executive Network #2
Stockholm, May 11th 2010
Grow your profit!

2. Growing
Vision
We want to provide the best
available ad serving solution
for publishers.
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3. CRM programme
Grow your profit!
Wine and Dine
Yield Management
Same wine – new bottles?
VAST 2.0
Optimised Workflow
Grow your profit!

4. Goal for the Nordic Executive Network
Provide a forum for our customers to
Network
Share experiences
Inspire and get inspired
Introduce new products and features
Help Emediate customers to grow the profit
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5. Confidentiality and sharing
A forum for customers and friends of Emediate
Feel free to share and be assured that participants handle your
information discretionally
What happens in Nordic Executive Network, stays in.....
Request topics...
LinkedIn forum is a closed forum and per invite only
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6. Targeting and Yield Management Strategies
How many different networks do you buy from?
Figure 6: How many different online
ad networks do you buy from?
Response: 140
E-consultancy and the rubicon project survey
Online Advertisers Survey Report 2009 – 140 respondents
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7. Consumer Acceptance of Relevant Advertising
MC DC study: 16 European countries, over 32,000 consumers
To what extent do you agree with each of the following statements?
“Surfing the Internet would be more enjoyable if advertising would
be more tailored to my needs and profile”
47% agree or rather agree
39% are neutral
9% rather disagree
5% fully disagree
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8. Consumers click on relevant ads
A survey, conducted with 12 advertising networks, shows that
Conversion rates for the targeted ads are 6.8%
Compared to 2.8% for the nontargeted.
That means that consumers who click on ads targeted
specifically to them are more than twice as likely to buy the
advertised product
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9. Telecom Reform Package to prevent 3rd party cookies
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10. How semantic technology can monetize online content?
How is content based targeting achieved today?
Manual Tagging | Keyword Targeting | Contextual Targeting | Other ?
CLICK HERE TO PLAY
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11. Traditional online display advertising is under severe
attack
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12. Optimized Workflow
Inventory
1 Management 2 Availability Check 3 Booking
Intuitive interface
Easy overview Sales favourite Campaign booking
Flexible reporting Fast access templates
Multiple alert Hourly updates Easy targeting
settings Reliable overview Date and event
Data import/export Seasonal manager
forecasting API exchange
4 Delivery 5 Reporting
Automated and Customised
manual optimization reporting
High server uptime Email report
settings
Multiple alert
settings Graphical overview
Multiple ad formats API exchange
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13. Emediate Technical Roadmap
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14. Emediate Video Solution
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15. Emediate Mobile Solution
MMS
Coupons Text
Click to
Banners
call
QR codes Content
Short Blue
Code tooth
Idle
Search
Screen
Games
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16. Mobile is the most popular and rapidly adopted
personal technology in the world.
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17. After the workshop
17:30 Housewarming @ Emediates new office
Drottninggatan 67
19:00 Dinner @ Bistro Boheme
Drottninggatan 71
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18. Agenda
Targeting and Yield Management Strategies
Matt O’Neill, President admonsters.com
How semantic technology can monetize online content
Kate Owen, Sales Director Western Europe at Crystal Semantics
Traditional online display advertising is under severe attack
Jon Lund, CEO and founder at jon-lund.com
Workflow best practice and ad operations issues
Jennifer Vilas Hanks, Vice President at admonsters.com
Emediate Technical Roadmap
Jonas Rundberg, CTO at Emediate
Emediate Product Roadmap
Klas Rönqvist, Product Director at Emediate
Mobile market development and projections
Michael Buch Sandager, CSO at Mobiletech
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