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Why Usability Matters  The Story of Change at the Cumberland County Library System October 19, 2009 Pennsylvania Library Association Conference
SETTING THE STAGE ,[object Object],(c) 2009. Emerald Strategies, Inc.
Web Site Redesign Needed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
LSTA Grant Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Results ,[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
Usability: Essential to Great Sites  ,[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
Scope of Usability Work… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc. Best Practices Voice of the Customer Voice of the Stakeholder
The Story of the CCLS Web Design (c) 2009. Emerald Strategies, Inc.
BEFORE (c) 2009. Emerald Strategies, Inc.
TODAY (c) 2009. Emerald Strategies, Inc.
Reviews are in… ,[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc. It is more modern.   It is more exciting – things are up front where you can see them.  I like the aesthetics.  It looks more interesting to use. (Dan)   It’s up to date, modern, easy to use… This has  something I want to look at more .  (Michelle)
DESIGN STRATEGY ,[object Object],(c) 2009. Emerald Strategies, Inc.
Elements of a Design Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
Business Goals of CCLS Site ,[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
Clutter > Simplicity (c) 2009. Emerald Strategies, Inc.
Clutter > Simplicity (c) 2009. Emerald Strategies, Inc.
Duplication > Unified (c) 2009. Emerald Strategies, Inc.
Duplication > Unified (c) 2009. Emerald Strategies, Inc.
Inconsistent > Embrace Standards (c) 2009. Emerald Strategies, Inc.
Inconsistent > Embrace Standards (c) 2009. Emerald Strategies, Inc.
Ineffective Promotion > Networked (c) 2009. Emerald Strategies, Inc.
Ineffective Promotion > Networked (c) 2009. Emerald Strategies, Inc.
Branding:  Business Goals > Value > Visual  ,[object Object],(c) 2009. Emerald Strategies, Inc. Business Goals  Benefits to User Visual Strategy  User-Focused Relevant/task-driven Audience POV Adopt Standards Save time, be effective Consistent Simplify & Unify Accuracy Focused  Error-free Satisfying  Reliable service Timely Communications Awareness Web 2.0
Branding: The Tag Line  ,[object Object],[object Object],(c) 2009. Emerald Strategies, Inc. Cumberland County Libraries…Belong!  Read. Experience. Grow. Free to the People Since 1889  The Know Place  Tradition, Exploration, Innovation; Your Space for Books and More
Target Users ,[object Object],(c) 2009. Emerald Strategies, Inc.
Voice of the Customer (c) 2009. Emerald Strategies, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc. Top Tasks
Critical Success Factors ,[object Object],(c) 2009. Emerald Strategies, Inc.
Technology Constraints (c) 2009. Emerald Strategies, Inc. No tool is perfect. Get with your vendor or tech team and know up front what the tool can and cannot do.  The out-of-the-box solution and its limits must be understood so you can set expectations.  Content Services (NextReads & Dear Reader) Online databases & services Horizon Catalogue Eventkeeper CivicPlus  (Content Management Software)
BEFORE (c) 2009. Emerald Strategies, Inc. AFTER
NAVIGATION ,[object Object],(c) 2009. Emerald Strategies, Inc.
IA: How to Achieve Simplicity? (c) 2009. Emerald Strategies, Inc.
Proposed Global Navigation (c) 2009. Emerald Strategies, Inc.
Wireframes (c) 2009. Emerald Strategies, Inc.
Prototypes  (c) 2009. Emerald Strategies, Inc.
TODAY (c) 2009. Emerald Strategies, Inc.
TOP TASK TESTING  ,[object Object],(c) 2009. Emerald Strategies, Inc.
What is Top Task Testing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
(c) 2009. Emerald Strategies, Inc. Find the address and Saturday hours for Simpson Public Library… When is that event at my library? How do I renew my book online to avoid late fees?
WEB SCORECARD ,[object Object],(c) 2009. Emerald Strategies, Inc.
What is a Web Scorecard? ,[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
Biggest Improvement : Navigation (+50) Trust and Search (+34 each) Loss Side : Efficiency (Firefox browser) (c) 2009. Emerald Strategies, Inc.
Content is underperforming  and should be an area of focus  for future improvements  (c) 2009. Emerald Strategies, Inc.
WHAT WORKED ,[object Object],(c) 2009. Emerald Strategies, Inc.
(c) 2009. Emerald Strategies, Inc.
(c) 2009. Emerald Strategies, Inc.
What Worked: Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
What Worked: Usability Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
What Worked: Design & Content Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
Why Usability Works… ,[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
Stay in Touch! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.
Recommended Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009. Emerald Strategies, Inc.

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Why Usability Matters: a Case Study of the Cumberland County Library System Web Redesign