RINASCIMENTO Emerging Industries: a New Engine for Growth

1. Feeding the Planet
Internationalisation within the
Feeding the Planet
European Cluster Partnership
Linze Rijswijk, Development Agency East Netherlands
Milan, 14 November 2014

2. Tools
2
The “Feeding The Planet” brand and its pay-off:
“Create a unique Agri-Food Biotech gateway to Europe through a cluster to
cluster approach to support industry and research cooperation with
Brazil, Chile India and USA”
From 3 clusters presentations to a:
1.Unique common Feeding The Planet Presentation
2.A presentation of the combined Technologies offer.
3.Brochure in multiple languages
4.Web site FeedingThePlanet.eu and Media Network (linkedin group; Twitter)
5.Promo Video (revised twice and made an “extended version”)

3. Analysis and assessment of new markets, industry and
institutional networks to set up Meta Databases
• Analysis industry and institutional networks at different
geographical levels
• Getting contact details, and making contacts
• Making organisation profiles
• Setting up databases
• Assessing opportunities
• Agreeing on a common strategy for internationalisation,
including pilot mission
• Updating databases with experiences form mission

4. Testing the developed Strategy
Feeding the Planet tested and developed it’s cooperation
strategy through the organisations of pilot missions:
-India
-First mission Brazil
-First mission Chile
-Second mission Chile
-Second mission Brazil
-USA

6. Example: Second Mission to Brazil
May 18th – May 23th 2014
Foreign Partner:
FIEMG, FIESP, FIEB
Other local organizations and contacts
With support of Enterprise Europe Network partners RVO (NL) and CNI (Br)
Objectives:
1. Facilitate cluster actors in commercializing technologies in Brazil.
1. Facilitate SME’s and start-ups from the clusters networks in commercializing
technologies in Brazil.
2. Facilitate sector organizations and research organizations in commercializing
technologies in Brazil.
2. Find cooperation partners for cluster to cluster cooperation.
3. Promote the cluster concept, as a way of supporting innovation in
industries, and as a bridge to set up cluster to cluster cooperation.
4. Collect (market) information in Brazil to signal opportunities.
5. Test and adapt the Feeding the Planet strategy.

7. Focus on B2B matchmaking
Some data about the three matchmakings:
•3 matchmakings in 3 cities / states
•105 participants in total
•19 participants from Europe

8. Impression mission
http://youtu.be/1b0qnYGBCiM

9. Some examples of mission results
Offer: spraying technique in the field of
optimal crop/fruit tree protection, plant
health and weed control without burdening
the environment with chemicals
Wingsprayer got two commercial
contacts from the mission to Brazil. To
take into production the wingsprayer
for the latin american market.

10. Some examples of mission results
Offer: high quality natural ingredients produced from
sustainable plant sources
Results mission Brazil:
Strategic partnership with Liotecnica in Sao
Paolo for organic freeze dried Acai & Acerola
powder
Results second mission Chile:
Introduction to saponin-free quinoa grown at
sea level
Strategic partnership with quinoa growers
association

11. Some examples of mission results
Offer: Small-scale biodigesters (starting from
50 tons of feed per year)
Result: federation of hospitals (AHESP)
in Sao Paolo is interested to set up a
pilot with biodigesters from ENKI
Energy.
Food waste
Bioreactor

12. Some examples of mission results
Offer: manufacturer of a wide range of high
tech food processing equipment for a number
of different product groups from individual
machines to fully integrated lines
Result: commercial agent for selling
FTNON machinery found in
matchmaking at EuroChile.

13. Some examples of mission results
Applied Plant Sciences (Fruits, Bulbs and
Nursery Stock)
Offer: Consultancy and research services for
Nursery stock fruittree production, Fruit
production, pre- and postharvest.
Result: commercial contract for
introducing new developed rootstock
in the Chili market.
=> Contract signed in second return
mission.

14. Some examples of mission results
Offer: Transform coffee pulp stream into
valuable food ingredients
Result:
Check technical usability and fit into
Brazilian supply chain of Pectcof
technology through matchmaking with
the (world) largest Brazilian coffee
cooperative.

15. 15
Other example: Mission to USA
Promotion of expertise
Results:
 MoU with Technological Park (Rutgers FIC & IIT UTP)
 Partnership with incubator: Mixing Bowl
 Collaboration with International organizations
 Co-organising side event @ Expo2015

16. Some conclusions & Way Forward
• Developed strategy leads to better commercial opportunities,
especially for clusters SMEs and start-ups.
• Combined EU offer and brand open ups markets and
opportunities: gateway to Europe.
• There are common interests, but also separate interests:
cooperation on creating opportunities
• Other agrofood & biotech clusters can start to benefit from
meta cluster approach by joining
• Further work out and elaboration on current cooperation
developed (MoUs etc)
• Setting up of new activities benefiting from cooperation
experience between the three clusters (e.g. activities within
Expo)

17. 17
Thank you!
Muchas Gracias!
www.feedingtheplanet.eu
@FeedingPlanet
Linkedin group:
Feedingtheplanet
Obrigado!
धनयवाद!