L'intervento di Simone Pasqua intitolato "L'esperienza di CellDynamics" all'evento Westarter International by Simpler [Bologna, 20 marzo 2014]

1. Simone Pasqua, COO
www.celldynamics.it
CellDynamics & CellViewer:
Simplest way to view cells
in real-time

2. Problem
In vitro fertilization (IVF)
- The selection of fertilized ovocytes is performed only through
visual inspection
- Fertilized ovocytes are cultured on a glass slide
(no natural conditions)
- FIVET is performed in a single media (and if it is not the one?)
- The success rate is under 30%
- The process is stressful for embryos and women
- Costs are high
80k€Embryoscope
Fertilitech
IVFLAB
Smart Biosystem

3. Solution
What if we had
a video?
CellViewer
A natural way to
 View cells in real time
 View drug interactions
 Reduce time for pre-clinical experiments

4. Team
Isabella Castiglioni
- 1x successful startup, EMBA
at Bocconi
Fabrizio Bugamelli
- Director at AlmaCube
Marco Bottaro
- Principal at TTadvisor
Maria Carla Re &
Giovanna Cenacchi
- Prof. at University of Bologna
Advisors
Daniele Gazzola, CEO
Physics BSc, Biology MSc, El. Eng. PhD
Great management & team building skills
Ilaria Vigliotta, CTO
Medical Biotech MSc
Biology project manager
Simone Pasqua, COO
Biology MSc
Excellent time management
Federico Zambelli, Costumer Dev.
InnovAction Lab Alumnus
High Creativity & communication

5. Backers
Won awards Supporters Partners

6. Target market
IVF clinics
3,000 clinics perform about 1 million IVF cycles
globally, for a market value of about 170m€
30,000 Research laboratories
2,000 Biotech Pharma companies and CRO
Global Cell Biology Market: 2b€ - 10% CAGR
Total addressable market: 100m€
Save
money Save time Save people
lives
Research labs, CROs and Pharma
Segments
Less animal testing
Personalized medicine
Far future potential of the technology

7. Entering the market
Now Going big
Direct customer approach Certified distributor
2014 2015 2016
Distribution partnership30 products soldIndustrial
production start
First customer

8. Financials & Business Model
Breakeven point
COGS MSRP GM
Unit 4.000 € 20.000 € 80%
Disposable 5 € 40 € 87%

9. Road To Exit
€ 1,000,000
100,000€ 1°step
CEO
with experience
Looking for…
Likely acquirers…
Mark Unger,
Fabrizio Landi,
Introduction to:

10. Contact us
Simone Pasqua
info@celldynamics.it
+39-388 8013267
“At CellDynamics,
we believe in
creativity and
innovation”

11. Go Pro
1. Research labs 2015
2. Biotech-pharma Companies 2016
3. IVF clinics 2017
4.Organ-on-a-chip 10+
5.Personalized Therapy 10+