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Appetitoo
How can restaurants attract new
customers? 

Only 10% of consumers trust advertising, while 70% trust
restaurants recommendations from friends*. Farsighted
restaurant owners know this and are aware that word of mouth
brings traction to their business
* Forrester Research 2013
From “word of mouth”

to “word of byte”
Look inside your restaurant: how
many people are using a
smartphone? Your customers are
mobile! Is your business too?
Appetitoo is a powerful platform that makes you build
your restaurant’s own mobile app, with the right tools
to engage your customers and encourage them to be
proud brand ambassadors!

Couponing & Achievements example screens
4	
  
Let your customers 

do your marketing!
Customers get rewards after
accomplishing key marketing
actions. Like:
•  inviting friends to download the app;
•  checking-in at your restaurant and
sharing it on social media;
•  driving new fans to your Facebook
page;
•  writing reviews on Tripadvisor;
Market demand
People	
  spend	
  on	
  average	
  5%	
  of	
  their	
  5me	
  on	
  a	
  smartphone	
  and	
  this	
  
percentage	
  is	
  des5ned	
  to	
  increase.	
  	
  
	
  
But 95% of restaurants still don’t have a mobile website or
mobile app*

WHY?	
  
Because apps are expensive. 

With Appetitoo your restaurant’s
mobile app costs only 29$ per
month.
* Restaurant Internet Marketing Study 2013
Go to Market Strategy

1. DIRECT SALES
•  Restaurant Owners

2. RESELLING
PROGRAM
•  Web Agencies;
•  App Factories;
•  Local B2B companies
operating in the food
industries.

}

ACQUISITION 

CHANNELS

•  Display Targeted
Advertising;
•  Google Search
Advertising;
•  Affiliate Networks;
•  Customer Referrals;
•  Social Media & Email
Marketing
Competitors
Scalability

Features
Are we the only ones 

running for it? 

Of course not! Several companies
are developing web-based
platforms that allow people to
build mobile apps at affordable
prices.

Why are we different? 

Appetitoo is focusing on just one
specific market segment:
Restaurants! 

Offering a top notch solution with
richer features	
  specifically designed
for these businesses.
Team

Ottavio Sgrosso


Marco Vladovich Reja 


Ivan Paudice


Emilio Reppucci


CEO & iOS Developer

CMO & Accounts Manager

COO & UX

Creative Director

Domenico Cerasuolo


Dpixel Consulting


Android Developer

Advisor
Emilio Reppucci

Creative Director




info@appetitoo.com

www.appetitoo.com

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Appetitoo

  • 2. How can restaurants attract new customers? Only 10% of consumers trust advertising, while 70% trust restaurants recommendations from friends*. Farsighted restaurant owners know this and are aware that word of mouth brings traction to their business * Forrester Research 2013
  • 3. From “word of mouth”
 to “word of byte” Look inside your restaurant: how many people are using a smartphone? Your customers are mobile! Is your business too?
  • 4. Appetitoo is a powerful platform that makes you build your restaurant’s own mobile app, with the right tools to engage your customers and encourage them to be proud brand ambassadors! Couponing & Achievements example screens 4  
  • 5. Let your customers 
 do your marketing! Customers get rewards after accomplishing key marketing actions. Like: •  inviting friends to download the app; •  checking-in at your restaurant and sharing it on social media; •  driving new fans to your Facebook page; •  writing reviews on Tripadvisor;
  • 6. Market demand People  spend  on  average  5%  of  their  5me  on  a  smartphone  and  this   percentage  is  des5ned  to  increase.       But 95% of restaurants still don’t have a mobile website or mobile app* WHY?   Because apps are expensive. 
 With Appetitoo your restaurant’s mobile app costs only 29$ per month. * Restaurant Internet Marketing Study 2013
  • 7. Go to Market Strategy 1. DIRECT SALES •  Restaurant Owners 2. RESELLING PROGRAM •  Web Agencies; •  App Factories; •  Local B2B companies operating in the food industries. } ACQUISITION 
 CHANNELS •  Display Targeted Advertising; •  Google Search Advertising; •  Affiliate Networks; •  Customer Referrals; •  Social Media & Email Marketing
  • 8. Competitors Scalability Features Are we the only ones 
 running for it? 
 Of course not! Several companies are developing web-based platforms that allow people to build mobile apps at affordable prices. Why are we different? 
 Appetitoo is focusing on just one specific market segment: Restaurants! 
 Offering a top notch solution with richer features  specifically designed for these businesses.
  • 9. Team Ottavio Sgrosso
 Marco Vladovich Reja 
 Ivan Paudice
 Emilio Reppucci
 CEO & iOS Developer CMO & Accounts Manager COO & UX Creative Director Domenico Cerasuolo
 Dpixel Consulting
 Android Developer Advisor