1. Case Study By Emily Frandsen

2.  Created by Dick Hayne in the 70’s, Free People
was a clothing store in Philadelphia, catering to
women in their twenties.
 When success grew he opened a second store
and renamed the chain Urban Outfitters.
 To expand even more a wholesale line was
created, called Free People, and was bought in
department stores and boutiques throughout the
country.
 Urban Outfitters was immensely successful on its
own, so in 2002 the first Free People boutique
opened.

3.  Today, the United States
has 77 Free People
boutique locations.
 Their merchandize
includes:
 Bohemian/Indie
Clothing
 Accessories
(Jewelry, Bags, Tech
Covers, Home Decor)
 Swimwear
 Intimates

5.  Facebook : 1,003,558 likes
 Twitter : 127,203 Followers
 Tumblr : N/A
 Vimeo : N/A
 Pinterest : 159,423 Followers
 YouTube : 13,498 Subscribers
 Instagram : 738,347 Followers
We are going to have a more in depth look at Free
People’s Twitter, Youtube and Instagram accounts.

6. Twitter YouTube Instagram
Sunday 6 0 0
Monday 15 0 4
Tuesday 13 0 5
Wednesday 19 0 5
Thursday 20 0 5
Friday 13 1 4
Saturday 9 0 1
The graph represents the number of posts Free People made on each social media
outlet within one week (June 23rd-29th).