Presentation from 3/1/13 Lean Day UX conference. How small, iterative changes to your company's UX process can lead to bigger success.

1. Iterative Innovation
small
guerilla
projects
can
lead
to
big
successes
Emily
Holmes
Director,
K12
User
Experience
@uxemily

3. challenges
Rapid
Technical
Process
Growth
Debt
Issues

4. Gaining momentum
2011
2013
UX
PM
PM
PM
UX
UX
UX
ENG
ENG
PM
PM
PM
PM
ENG
ENG
UX
UX
ENG
PM
PM
ENG
PM
PM
ENG
ENG
ENG
UX
ENG
ENG
ENG
ENG
ENG
ENG
ENG
UX
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG

5. Moving upstream
2011
2013
Customer
SpecificaMon
research
Prototype
Development
&
validate
Interface
Development
design
Release
to
Release
to
customers
customers

6. FIRST UI HiRE School visit Persona wor
• Only
takes
a
few
hours
• Doesn’t
cost
anything
• Gets
feedback
directly
from
students

7. FIRST UI HiRE School visit Persona wor
• Sped
up
the
whole
project
• Ended
opinion-­‐based
internal
debate

8. visit Persona workshop Design studio
• MulMple
departments
• Only
takes
2
hours
• A
chance
to
share
their
ideas
• We
want
to
hear
about
their
experiences

9. visit Persona workshop Design studio
• Incredible
cross-­‐department
discussion
• Exposed
great
stories
and
informaMon
• Sense
of
common
purpose

10. kshop Design studio Partner in crime s
• Only
takes
2
hours
• It’s
fun
• We
want
their
help
with
design!

11. kshop Design studio Partner in crime s
• It
WAS
fun!
• Fostered
collaboraMon
and
great
ideas
• People
appreciate
knowing
their
ideas
maYer
• People
started
to
understand
UX
• Changed
the
road
map

12. udio Partner in crime scenarios User res
• PM
was
included
as
a
partner
• It’s
just
a
couple
of
phone
calls
• It’s
cheaper
to
validate
now

13. udio Partner in crime scenarios User res
• OpMmized
the
scope
of
work
• Customers
loved
being
included
• PM
loved
talking
to
customers
• PM
saw
UX
as
a
helpful
partner

14. me scenarios User research Lean startu
• Fast
and
free
• Eliminate
misunderstandings
about
the
project
• Enable
simple
validaMon
cycles

15. me scenarios User research Lean startu
• Project
was
smooth
and
efficient
• Saved
money
by
eliminaMng
extraneous
scope
• Customers
loved
the
process
and
the
product
• PM
saw
value
in
Lean
UX
tools

16. os User research Lean startup Lean U
• It
worked
on
CTE
and
other
projects
• Customer
response
has
been
very
posiMve
• TesMng
early
and
o]en
saves
Mme
and
money
• We
can
try
it
with
a
contractor

17. ios User research Lean startup Lean U
• Customer
feedback
is
very
helpful
• Research
can
find
the
right
problem
to
solve
• It
gets
people
out
of
the
building

18. arch Lean startup Lean UX coaching
• Provide
soluMons
to
familiar
problems
• Use
short
case
studies
that
are
quick
to
read

19. arch Lean startup Lean UX coaching
• A
copy
appeared
on
every
product
manager’s
desk

20. rtup Lean UX coaching Next?
• Only
takes
2
days
• Gets
PMs,
engineers
and
UX
to
collaborate
• Provides
a
neutral
perspecMve

21. rtup Lean UX coaching Next?
• People
got
it
• Reinforced
what
our
own
UX
team
had
been
saying
• PMs
agreed
that
UX
should
be
their
partners
• The
team
wants
to
work
in
cross-­‐funcMonal
pods

22. hing Next?
Sea
New
Legacy
monsters
Products
Product

23. Sea monsters

24. New products
• UX
is
at
the
forefront
• Lean
UX
is
the
way
we
do
things
• Co-­‐designing
with
teenagers

25. Legacy product
• Pick
one
project
at
a
Mme
• More
build-­‐measure-­‐learn
• IteraMve
design
and
development
• Scenarios,
story
maps
and
MVPs
keep
the
focus
on
the
customer

26. Parting advice
• Build
and
iterate
on
your
successes
• Find
ways
to
eliminate
objecMons
• Have
a
plan,
and
be
paMent
• You
can
get
there!