Pitch presentation for magazine product

1. EXPLORE
by Emily Robertshaw

2. BRIEF
“You
have
been
commissioned
by
the
Northern
Echo
to
produce
a
new
magazine
or
newspaper
product.
Your
product
could
be
in
any
style
or
genre
but
it
must
be
self
=inanced
through
sales
or
advertising.
You
must
also
produce
your
magazine
for
a
speci=ied
audience
segment
within
the
16
to
25
age
group.”

3. HOW WILL I MEET THIS BRIEF
² I
have
created
a
magazine
which
is
aimed
at
the
16-­‐25
age
bracket.
² The
genre
I
have
chosen
is
a
hybrid
of
travel,
experiences
and
entertainment,
but
is
mainly
centered
around
the
North
East.
² My
magazine
will
be
self
Kinanced
through
sales
and
advertising.
² My
magazine
appeals
to
Northern
Echo
readers.

4. WHY THIS GENRE?
² The
majority
of
young
people
like
travelling
and
discovering
new
places.
² No
other
magazines
are
centered
around
the
North
East
which
appeal
to
the
younger
generation.
² My
magazine
is
focused
on
affordable
travel
and
experiences.

5. Unique selling point
Unique genre
North East based
Focused on young people’s interests
1.
3.
2.

6. Primary AUDIENCE PROFILE
² AGE
-­‐
16-­‐24
² GENDER
-­‐
60%
female
40%
male
² SOCIOECONOMIC
STATUS
–
C1C2DE
² TRIBE
–
Trendies
² EDUCATION
–
School/College/
University/Low
paid
employment
² INTERESTS
–
social
activities

7. HOW I WILL TAILOR MY MAGAZINE
TO FIT MY AUDIENCE’S PREFERENCES
Use
of
sans
serif
fonts,
which
are
more
modern
Include
lots
of
imagery
Informal
language
Sold
at
a
cheap
price
Use
of
young
models
Content
which
interests
young
people
e.g.
music
festivals
Fun
and
lively
fonts
and
colours

8. SECONDARY AUDIENCE
² Northern
Echo
audience
-­‐ Age
–
40-­‐60
-­‐ Socioeconomics
–
ABC1
-­‐ Gender
–
50%
male
50%
female
² People
who
live
outside
of
the
North
East
I
must
ensure
my
magazine
is
approved
of
by
my
secondary
audience:
² DPS
about
Afternoon
Tea
–
interesting
content
² No
inappropriate
content
² No
offensive
language
e.g.
taboo
words

9. CONSTRAINTS
My
magazine
will
be
regulated
by
the
Independent
Press
Standards
Organisation
(IPSO)
which
means
I
must
abide
by
the
Editor’s
Code
of
Practice.
Accuracy
Privacy
Discrimination
Children
Harassment
Reporting
of
crime

10. GOLDEN RULES
Don’t take sides, be impartial.
Ensure that all of the information is accurate.
I must gain permission from owners of properties where I
will take photos, as well as models and interviewees.
Ensure that the content of my articles is in the public
interest.
Maintain the audience’s trust.
1.
2.
3.
5.
4.

11. GENRE RESEARCH
Bright,
bold
colours
Small
amount
of
text
Two
colours
as
colour
scheme,
including
white
Main
focus
on
imagery

12. STYLISTICS RESEARCH Text
highlight
Layering
to
create
collage
effect
Different/quirky/unique
fonts
Pastel
colour
scheme

13. NAME
EXPLORE
Relates
to
the
exploration
of
new
places
Relates
to
the
genre
Concise
Catchy

14. THE AIM OF MY MAGAZINE
² To
make
my
audience
aware
of
what’s
going
on
around
the
North
East
of
England,
including
events,
locations,
clubs,
cafes,
restaurants
and
more…

15. Questionnaire results

16. CONTENT OVERVIEW
REGULARS
P3
–
Letter
from
the
editor
P5
–
Contents
P8
–
What’s
on
P14
–
Events
page
FEATURES
P6/7
–
Bye
Bye
Balado…
Hello
Strathallan
P10/11
–
Afternoon
Tea,
anyone?
P12/13
–
Durham
vs
Newcastle

17.
FONTS & COLOURS
COFFEE SHOPPE ESPRESSO
Cambria
EDITION

18. FOCUS GROUP FEEDBACK
² Quirky
² Image
focused
² Pastel
colour
scheme
² Youthful
² Inspired
by
Company
² Sophisticated
² Simple
² Text
focused
² Traditional
² Inspired
by
Living
North

19. MOCK UP 1 REPSONSES
“More
eye-­‐catching”
“Shows
all
the
different
parts
of
the
tearoom”
“Appealing
to
the
higher
socioeconomic
groups
like
ABC1”
“Appropriate
for
the
target
audience”

20. MOCK UP 2 RESPONSES
“I
like
the
angle
of
the
photograph”
“Too
much
text,
looks
overwhelming”
“Colour
scheme
is
gender
neutral”
“Needs
more
variety
of
images”

21. FRONT COVER

22. CONTENTS PAGE

23. DPS 1 – BYE BYE BALADO… HELLO
STRATHALLAN

24. DPS 2 – AFTERNOON TEA, ANYONE?

25. DPS 3 – DURHAM VS NEWCASTLE

26. QUESTIONNAIRE RESULTS

27. ² Less
money
spent
on
printing
² Allows
a
lower
selling
price
² Similar
to
magazines
such
as
‘The
Crack’
WHY I CHOSE BUDGET QUALITY

28. ² Issued
monthly
² Sold
at
£1
² 1/3
of
the
magazine
will
be
advertisements
² Distributor
–
Marketforce
–
I
chose
this
distributor
because
it
deals
with
other
budget
magazines
and
can
offer
me
a
lower
price.
CONCLUSIONS

29. PRINTING COSTS- £3872 for 10,000

30. £420
£480
£1,200
£200
£80
£30
£30
£1,200
Journalists
Photographers
Models
Subeditors
Researchers
Lighting
Assistants
Makeup
Assistants
Other
PERSONNEL EXPENDITURE
P e r s o n n e l H o u r s
n e e d e d
F r e e l a n c e
r a t e
T o t a l c o s t
J o u r n a l i s t s 1 4 3 0 4 2 0
P h o t o g r a p h e r s 1 6 3 0 4 8 0
M o d e l s 1 2 1 0 0 1 2 0 0
S u b e d i t o r s 1 0 2 0 2 0 0
R e s e a r c h e r s 8 1 0 8 0
L i g h t i n g
A s s i s t a n t
1 3 0 3 0
M a k e u p
a s s i s t a n t
1 3 0 3 0
O t h e r 1 2 1 0 0 1 2 0 0
T o t a l 3 6 4 0

31. EQUIPMENT EXPENDITURE
£60
£331.20
£100
£200
£300
Studio
space
rental
Camera
QE
Indemnity
Insurance
Props
Travel
E q u i p m e n t H o u r s
n e e d e d
H i r e r a t e T o t a l
c o s t
S t u d i o s p a c e 4 6 0 p e r h a l f
d a y
6 0
F l a s h l i g h t i n g 0 0 0
c a m e r a 7 2 3 3 1 . 2
A d d i t i o n a l l e n s 0 0 0
Q E i n d e m n i t y
i n s u r a n c e
2 4 1 0 0 p e r d a y 1 0 0
t r a v e l 3 0 0
p r o p s 2 0 0
T o t a l e x p e n d i t u r e 9 9 1 . 2

32. £3,640
£991.20
£3,872
Personnel
Equipment
Prin:ng
TOTAL EXPENDITURE - £8503.20

33. ADVERTISEMENT RATE CARD
A d v e r t t y p e r a t e n u m b e r T o t a l
i n c o m e
B a c k c o v e r 2 0 0 0 1 2 0 0 0
I n s i d e f r o n t 1 8 0 0 1 1 8 0 0
I n s i d e b a c k 1 7 0 0 1 1 7 0 0
D o u b l e p a g e
s p r e a d
2 0 0 0 0 0
F u l l p a g e 1 2 0 0 1 1 2 0 0
H a l f p a g e 7 0 0 1 7 0 0
Q u a r t e r p a g e 3 8 0 1 3 8 0
E i g h t h p a g e 2 0 0 2 4 0 0
T o t a l i n c o m e 8 1 8 0
£2,000
£1,800
£1,700
£1,200
£700
£380
£400
Back
cover
Inside
front
Inside
back
Full
page
Half
page
Quarter
page
Eigth
page

34.
Advertising income - £8180
10,000 magazines sold at £1 - £10,000
TOTAL INCOME - £18,810
PREDICTED INCOME

35.
INCOME – EXPENDITURE = PROFIT
£18,810 - £8503.20 = £9676.80
50% of profit is taken by
distributors…
TOTAL
PROFIT
=
£4838.40
PROFIT

36. THANKYOUFORLISTENING
ANYQUESTIONS?