Tweet tweet #nwn

*

@EmilySusan007

Presentation by: Emily Susan Hammer

www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media

*What we’ll go over:
*What is Twitter
*3 Reasons why you should tweet
*Twitter Lingo
*How to use your knowledge, website addresses, and
hashtags to create creative, readable tweets
*What to post
*BizPer
*Combined Facebook, Twitter and other social media sites
you may be on
*Once a day checklist for success on Twitter


Twitter Statics from: www.AnsonAlex.com

*Twitter has over 100 million active users
*50% of active users sign in daily
*There a significantly more female users then
male
*Nearly 250 million tweets are tweeted each day

www.Ansonalex.com/infographics/twitter-usage-statistics-
2012-infographic/


Quote from “Wildly Profitable Marketing”
By CS Wurzberger (my mom) & Pam Foster

*“…majority of users are between 26 and 44 years of
age, 25% of members follow a brand, and those…67% will
purchase from that brand”


*Who has an account
with Twitter?

www.EmilySusan007.com @EmilySusan007 8 Your Personal Agent for Success on Social Media

“Twitter is a real-time information network
that connects you to the latest information
about what you find interesting.”-Twitter

Or think of Twitter as an active business mixer that
you can jump in and out of any time…day or night


*
@President of Deerfield Valley Sitters, LLC. I manage
a team of sitters who watches the kids, so parents
can enjoy some personal time

@ My passion is working as a social media
consultant, a personal agent to small businesses
for Facebook business pages and Twitter success

@ I grew up in an entrepreneur family and started
my first business at age six selling homemade
waxed leaves to Vermont visitors during Fall


*


1. You can learn about must-read books, breaking
news, and restaurants because the information is
coming from real people who care enough to tweet
about it.

It’s authentic and informative.


2. It’s best to invest about thirty minutes per
day, although I’m guilty of doing scans throughout
the day and retweeting information to my
followers


3. It’s a blast! Twitter is entertaining and engaging
with people local and around the world. Twitter is
like a room full of people sitting in a large circle.


*First step to signing up: What should
your user name be?

1. Try the name of your business, if you can’t get your
whole business name like the problem I ran into
with Deerfield Valley Sitters then


*First step to signing up: What should
your user name be?

2. shorten the name: @DeerfieldValley (Deerfield
Valley Sitters) or
@VTsNEk (Northeast Kingdom)


*First step to signing up: What should your
user name be?

If you already have a user name, reflect if your Twitter name
brands with your business name

3. Use your personal name if you represent your business
or your business name. Try to keep everything co-
branded

Try not to use the _ underscore (it’s hard for your prospects
to remember where the _ underscores goes. Use numbers
instead


*We’re going to
dive into Twitter
Lingo

www.EmilySusan007.com
@EmilySusan007

*Twitter Lingo:

Tweet: A public message is 140 letters max.


*Twitter Lingo:

Twitter stream: on your home page it shows who you
are following


*Twitter Lingo:
*Follow: How to follow someone


*Twitter Lingo:
@ [Sign] is at the beginning of every name and it’s how
to interact with fellow twitter’ers


*Twitter Lingo: How to Email (DM)

*A direct message or known as DM is similar to email. A
DM is when you send a specific user a private message
that nobody can see except the receiver.

*When you send a DM that user will be notified they
have received a message.


*Twitter Lingo:
*One catch with a DM the person has to be following
you – you can’t send DM’s to anyone you choose they
have to first want to engage with you by following your
tweets.


*Twitter Lingo: Direct Messages (DM)
What my inbox looks like:


*Twitter Lingo: Hashtag
*A Hashtag is the # symbol for tweeters to find content
quickly and acts as a conversation tool


*Twitter Lingo: Hashtag #

*Real examples of Hashtags (#) in tweets:


*Twitter Lingo: Retweet (RT)
*RT is a very popular feature that makes Twitter’s
platform a community driven instrument.
*If you see a tweet that someone has posted and you
think your audience would benefit from reading that
tweet.


*Twitter Lingo: Retweet (RT)
*Hit the retweet button, be sure and keep the original
person @reply.


*To insure people can RT your tweets, you’ll
need to do a tiny math formula.

You’ll count the number of characters of your @name
and 3 spaces for RT with an empty space

*Formula:
@DeerfieldValley (16) + RT (3) = 19
@EmilySusan007 (14) + RT (3) = 17


*To insure people can RT your tweets, you’ll
need to do a tiny math formula.

Then take the number and subtract 140 (because that’s
the magic number of letters with Twitter)

@DeerfieldValley (16) + RT (3) = 19 – 140 = 121 letters
to form my Tweets

@EmilySusan007 (14) + RT (3) = 17 – 140= 123 letters to
form my Tweets


*Who to tweet to:


*Twitter Cares.

*What to say to your followers :

*Short blurbs on what you’re thinking, a quote that
inspired you, a photo of what you’re looking at that
will also inspire your followers.
*Share relevant information about business and
industry because your followers want to know about
the latest trends.


*How do you keep up to date with your
business?

*What magazines, books or blogs do you read?

*Some suggestions when looking for information to
share could be…


*using your industry keywords with blog
directories such as; Stubleupon, Alltop, or
Google blog search


*How to use StumbleUpon (plus there’s an app if you
have a smart phone)


*To use Google Alerts you have to have a Gmail account
*Google will email you when the keyword you have chosen
appears on the internet


* Add your thoughts to Tweets you like and Retweeting
In [ brackets ]

* Example of what I do with RT [words, neat! Interesting
read] or you could use {} or [] brackets


Twitter is about Karma.

The more good you put out there, the more you
receive.
When you read Tweets that are great and would benefit
your community, don’t be shy to share.
It’s a great feeling when you promote Tweets, instead of
writing about yourself/business.

When you Retweeting it ultimately results in dialogue
among your community


*How to build a following:

*http://twittergrader.com/location - find tweeters
by location
*http://twitterlocal.net/ - locate local businesses
*http://search.twitter.com/advanced - search
keywords to find conversations related to your
keywords of choice

^This is also where # -Hashtags come into play^


*When someone follows you, click to follow them back.
This is how everyone builds their following

1. Your homework will be to search for the
companies in your industry via Twitter search
sites.
2. Second step is to follow them.
3. Third step Retweet (RT) information that would
bring value to your followers


*Why you should monitor what people are tweeting
about your company, personal name and keywords
about your company

The interaction has four benefits:

1. Allows you to solve your customers problems

2. Immediate feedback on your service or product you sell

3. Demonstrate that your listening and responding

4. Provides you an opportunity to address the customers public
concerns


*What to post
*Always stay on topic with your business posts.
Example for doctors, missuses, chiropractors, post
about;
* how to stay healthy
*what to eat/foods to avoided
*funny comics about your topic of business
*when you read blogs or online newspaper articles you
can post it to your followers for them to enjoy, plus it
sets you apart as an expert in your field.
*Don’t forget when you RT add your thoughts by adding
in [ ] brackets


*Biz= Business + Per= Personal =BizPer post

It’s important to add a personal touch to your posts and
status updates every so often, however at the same
time you could be adding a business seed of what
you’re doing.


*Examples of BizPer:
*I’m sitting at Jezebel’s drinking a hot coco while working on
my presentation for Network NOW #NWN

*Baking a cake with my boys, then back to writing a blog
post on how to hike safely and with confidence in #VT (url)

*Off to watch a movie before I work on my to-do list of
projects for tomorrow in the office

BizPer posts: my mentor and favorite social media expert
Starr Hall who shared this awesome tip.


* Examples in real tweets:


*How to promote your business one
Tweet at a time

1. Keep the product name short or shorten it with a
nickname
2. Use a Hashtag with the product name so you can
collect and watch the buzz
3. Use URL shortens when needing to post people to a
www.address.com – I use bit.ly


*How to promote your business one Tweet at a
time (cont.)

4. Keep your Tweet short and to the point

5. What Hashtags: (Keywords) #VT, #health, #shopping

6. Who are you directing the attention to the tweet: @


*Every Friday you’ll see thousands of people use this
phrase, #FollowFriday and #ff for short (what I use)

*It helps everyone find interesting Twitter users [aka
build your following]


*Raise hand if you’re on Facebook; keep it raised if your
business is on Facebook with a business page.
LinkedIn? Google+? Foursquare?

*How amazing would it be if you could post on
Facebook business page and on Twitter at the same
time without logging onto the different sites?

*You’re in luck there is…


Yiippee to saving your time and sanity.

*There's a few different software's out there but to cut
down the confusion and only talk about Hootsuite

I’ve tested out the others and I find Hootsuite easy to
use with an amazing customer service team

What Hootsuite will do for you…


*You write what you want to share, then it goes out to
your social sites with one click
*You’ll be able to monitor who is talking about your
and/or company through columns
*Share information with ease by using their built in
website URL shortener
*And set up automatic posts
*App directory. Remember how I suggested to use
StumbleUpon to find updated information on your
industry well you can see your searches right on
Hootsuite


*Cont. of: What you can do with Hootsuite

*Retweet others’ Tweets
*Manage conversations with @replies and direct
messages (DM)
*Share and watch video clips (YouTube app to watch
vids)
*Add, create and manage Twitter Lists
*Follow topics in real-time with saved
searches, editable from within the column


* Hootsuite – my personal homepage


*Once a day Checklist for Twitter
(30 minutes
tops)

*Do a 3-3/2 check on your newsfeeds

*After you sign into your Twitter account do a quick read
through what people posted and retweet no less than
*3 tweets
*Then respond with either questions or praises to 3 tweets
*Spend no more than 2 minutes responding

(30 minutes tops)

*Tweet a news article related to your business. Set up
Google Alerts for keywords. Scan headlines of online
industry publications


(30 minutes tops)

*Or perhaps Tweet a tip based on your experience in
your profession.
I Tweet about what’s happening in the Deerfield
Valley, photos of the area, and upcoming events. What
can you tweet based on personal experience?

*For example, if you're in graphic design, tweet a daily
Photoshop tip.


(30 minutes tops)

*Tweet an inspirational quote. I love bite-sized sayings
that impact how we think about life and work. Tweet a
quote that might resonate with your followers to
become a source of happiness.


(30 minutes tops)

*Tweet something personal. I try to keep things as
human (read: non-spammy) as possible. Tweet stuff
related to your life: what you’re eating for lunch, do a
few biz-per Tweets, let people know that you're
planning on going to a community event.
When you write personal Tweets at least once a day
you’ll create a basis to connect on a deeper level with
your followers.


(30 minutes tops)

*Answer a question related to your field. Use
http://search.Twitter.com/ or a Twitter management
app like Hootsuite to search for people asking
questions about your area of expertise.
Type a keyword followed by a question mark to filter
results, such as “graphic design?” or “events in
Brattleboro?” Then….


(30 minutes tops)

*answer the questions and lead people back to your
blog or website (you have one, right?) if your posts
have more detailed answers. This is a great way to
attract more followers, and establish yourself as an
authority in your line of work.


*Now you know:

*What Twitter is
*3 Reasons why you can’t wait to tweet
*Twitter Lingo
*How to use your knowledge, website addresses, and
hashtags to create a creative, readable tweets
*What you’re going to post
*BizPer =Business + Personal tweets
*Combined Facebook, Twitter and other social media sites
you may be on [Hootsuite.com]
*Once a day checklist for success on Twitter


*

www.EmilySusan007.com
@EmilySusan007

Presentation by: Emily Susan Hammer

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