2. Q3.
Finding a target audience for our soap:
Our soap should be Teenagers/young
similar to Hollyoaks, as adults should be
their target audience is interested in our soap
teenagers/young adults. and will be
entertained by the
storylines.
Our target
audience
The storylines should be Soap should be shown on
relatable for our target popular channels such as ‘E4’, as
audience. it represents the target audience
well.
3. Q3.
Finding a target audience for our soap:
I put together a variety of things which summed up our target audience
(teens/young adults) into a mood board, as shown below:
4. Q3.
Finding a target audience for our soap:
Audience demographic:
Before receiving audience feedback, I had to decide what type of person/group
of people I would like to see watch our soap, therefore I created an audience
demographic of someone who would likely to watch the soap.
Our ideal audience would be;
•Teenagers/young adults – who attend university or college and will be able to
relate to the storylines presented in the soap – which E4 already represents this
particular target market. The age ranges we would expect to watch our
soap, would be from the age of 16-25, as we felt this age group would be good
to target as being teenagers ourselves we knew what storylines were
entertaining and relatable.
• Our soap should appeal to males and females as our soap involves both gender
therefore both genders will be able to relate to the storylines.
• Our soap will appeal to all different races and ethnicity groups.
5. Q3.
Who would watch our soap?
Within my group we decided that we would want our soap to be shown on
E4 as a ‘Hollyoaks’ type of soap, which would appeal to people of our age
group (teens 16+). Therefore we used people who were aged 17-18 to
represent the characters and so that the audience of teenagers would be
able to relate to the characters.
From research, E4 appealed to many ages above 18 as well,
“The channel is mainly aimed at the lucrative 15–35 age group.”
Therefore we had to make sure that the older range of the age group could
also relate to and enjoy the soap, which is why we chose to use an older
women who featured in the soap, to show a use of a different age group.
6. Q3.
Everyone in the audience seemed to like my soap trailer and thought it fitted in
with the brand’s institution, therefore appealing to my peers. However there
were a few points with the editing which the audience members said could be
improved.
I received feedback such as:
“The walking part with the girl and the boy lasted too long”
“The fight/slapping scene should start bang on the chorus”
“The non-diegetic scream was a little out of sync”
However I received some positive feedback such as:
“The narrative was clear”
“The slow-motion parts were effective – typical of the genre”
I have since improved all of which was given to me as audience feedback and
have made sure that the syncing and editing is right to give the full effect.
The audience did say that they would like to watch the soap and would see it
being played on E4 as it represented the conventions which E4 represent.
7. Qs. 4 - How did you use media
technologies in the construction &
research, planning and evaluation
stages?
8. Q4.
Before we started to plan our soap trailers, we had to create a blog
which we could put all our planning and other work onto.
Before starting to fill our blog with our work, we had to create a new blog using
‘blogger.com’, which helped us to create our very own blog for our media coursework.
1 2
) )
I then had to fill out my details
First of all I had to create a
and also what blogger name I
‘Gmail’ email account so that I
would like to be shown on my
was able to access the
blog, therefore my blog is called
BlogSpot to create a blog.
‘EmmaHardya2media.blogspot.c
om’
9. Q4.
3 4 5
) ) )
After creating my blog, I I was also able to change I was then able to
was able to start uploading the design, layout and have a look at a
work documents and colour of my blog by variety designs to see
planning sheets to my blog clicking on ‘design’ at the which one represented
for everyone to see and top of the page, as shown me well.
track my progress. above.
6 7 8
) ) )
Whenever I wanted to I can then embed a link The blog then allows you
upload some planning of from slide share or to view a preview of what
the soap or planning of the YouTube, add a picture, or your blog will look like
ancillaries, i could click on just write something with the new post and
‘new post’ and then which will then be shown then publish it.
upload. on my blog.
10. Q4.
After I had completed the rough cuts of the trailer and also the final version of
my trailer, I had to upload my trailer onto YouTube and I was then able to embed
the link onto my blog for audience feedback.
I then was able to type in the
After finishing my soap on title of the soap trailer and
the Apple Macs, I had to log was able to view it from
onto my YouTube account, I YouTube.
was then able to upload my
soap trailer.
11. Q4.
Planning of the poster:
Rough version of how our billboard poster will look.
Neutral
Bright clothes Arms crossed clothes –
– representing to show he representing
confidence thinks he is innocence
‘the boss’ and
vulnerability
12. Q4.
Planning of the poster:
For our poster ancillary, we created and edited it on the software
‘PhotoShop’ as it allows you to change the background, change the
colour, add text (from an image) and also allowed us to place individual
images of the characters together as if we took a photo of them together.
1 2
) )
To begin, I had to open After removing the backgrounds on all the
the images separately individual images, I had to find a background
into three different image which would be suitable to represent our
‘layers’. I then had to soap and audience well. As the name of our soap
delete all the is ‘Hill Top Farm’ I thought it would be appropriate
unnecessary green to represent a farm surrounding/countryside as
background and also rub our soap setting, even though it will be shown on
out any bits which had a E4, the setting and name represents a higher
green tint around it. class, rather than the class ‘Skins’ shows for
example.
13. Q4.
Ancillary Planning:
Creating our poster:
3 4 5
) ) )
Creating the E4 logo After colouring the After creating my soap’s
banner at the side of banner in the E4 title on ‘Keynote’ for the
the poster: I had to find colours, I had to create poster, I had to export it
an existing E4 poster, my soap’s title on the as a ‘JPEG’ and was
therefore I used a ‘Skins’ ‘Apple Mac’ software – then able to open it on
poster, which had the E4 ‘Keynote’ which I was ‘PhotoShop’ which
banner on. I then edited then able to recreate allowed me to resize
the banner so that it had E4’s font – ‘American and rotate to make the
no background and that I Typewriter’ with the banner look realistic.
was able to add it onto name of my soap.
our poster. I then had to
colour the banner in the
same purple as the E4
logo so that I could then
add our soap’s title and
more information on.
14. Q4.
Planning of the poster:
Final images we chose to use
for our poster, represented the
character’s personalities
well, also the way Archie’s
body is slightly turned towards
Sambuca, shows he is more
involved in her life than his
girlfriend Bella.
6
)
Following the input of the background, I then had to
add the individual characters onto the background. I
had to merge the characters to fit the background, I
also had to alter the size and their positions to make
it look realistic.
15. Q4.
Using social medias to communicate with my group:
I used the popular social media institution ‘Twitter’ which allowed me to
communicate with my group whenever was necessary. We were able to
contact each other if we wanted to arrange costumes etc.
This is a screenshot of a conversation I had with a
girl in my group – Emma about what costumes the
characters should wear and how their costumes
represent their personalities.
16. Q4.
Using social medias to communicate with my teacher:
I was able to communicate I was also able to communicate
with my teacher via Twitter with my teacher through the
whenever I needed help Aquinas media department blog to
with something in particular see if there were any new updates
about filming for the soap. which would help us with creating
our soap trailer and ancillaries.
17. Q4.
Using ‘PowerPoint’ for my evaluation questions:
1 For my evaluation questions, I mainly used ‘Microsoft
) PowerPoint’ as I was able to add as many pages as I
intended. To add a new slide, click on ‘insert’ and ‘new
page’ or you can insert ‘duplicate page’ which creates
the same slide as the one you made on the slide above.
2 After adding a ‘new slide’ or ‘duplicate slide’ you can
) then add text or pictures.
3
) Following the addition of a text, PowerPoint then allows
you to change the font, by highlighting the font you want
to change and you are then able to select your font style.
18. Q4.
Using ‘PowerPoint’ for my evaluation questions:
4 After changing the style of my font, I am then able to
) change the colour if necessary. This is done by
highlighting the font and then clicking on the ‘A’ with
colour underneath, you can then change the colour to
one of your choice.
5
)
You then have created a different coloured font.
6
) As well as being able to change the font and colour,
PowerPoint also allows you to add an image – which is
how I was able to put my magazine and poster into my
slideshow. You click on ‘insert’, ‘picture’, and ‘from
file’ and then choose an image of your choice.
